Uniquely known for its chocolate-coated biscuit sticks and a playful identity, Lotte PEPERO is the only treat that both embodies and nurtures real-life, in-person bonds – from best friends and siblings to campus cliques and workplace buddies. Whether it’s a spontaneous celebration or a quiet one-on-one moment, Lotte PEPERO turns everyday snacking into shared joy, reinforcing what the brand proudly calls the ‘sharing culture’.

The product is Made in India at Lotte India’s new, state-of-the-art facility in Rohtak, Haryana, and is also Lotte India’s foray into the biscuit snack category, designed and packaged especially for India’s vibrant Gen Z and Millennial consumers.

Milan Wahi, Managing Director, Lotte India added, “It has been a significant year for us — marked by double-digit growth, deeper market reach, and record consumer engagement. To add to this excitement, we are also happy to launch Korea’s most favourite snack brand Lotte PEPERO to Indian consumers. With Lotte PEPERO, we’re not just launching a product — we’re introducing a brand that connects emotionally with India’s new generation of snackers. On the back of the successful completion of the Lotte-Havmor merger, we are now targeting a turnover of over Rs. 2,000 crore in CY25. We’ve also invested Rs. 475 crore in our Rohtak facility to set up a dedicated production line for PEPERO and a state-of-the-art warehouse to scale for future growth.”

Lotte PEPERO is a non-messy, crispy and easy to carry snack available in two popular variants — Original and Crunchy — Trial Packs and Regular Packs, with prices ranging from Rs. 20 to Rs. 70. The brand will be distributed via modern trade, standalone stores, and high-end grocery channels across major metro cities and will be available on all eCommerce sites.

With its India-first strategy, blending local manufacturing, cultural insight, and emotionally engaging campaigns, Lotte India positions Lotte PEPERO as the most shareable treat in the country — one that sticks with people, quite literally.

The post Korean biscuit snack brand ‘Lotte PEPERO’ arrives in India   appeared first on Business of Food.

The launch follows Lotte’s recent investment in one of India’s largest ice cream manufacturing facilities in Pune, underlining its long-term commitment to expanding its footprint in the country.

“We are obsessed with elevating everyday ice cream moments. Lotte Krunch brings the next level of indulgence to India—it’s bold, fresh, and unlike anything in the market today,” said Komal Anand, Managing Director, Havmor Ice Cream. “Our consumers are evolving, inspired by global trends and open to new forms of indulgence. Krunch is the perfect marriage of K-culture’s playfulness and Lotte’s product excellence, signaling what’s next for the Indian ice cream industry.”

Anand further described Krunch as a “4D experience”—offering a crunchy, creamy, chocolatey, and fruity burst all in one bite. Crafted with advanced Korean technology, Krunch features four distinct layers: a crushed cookie topping, a rich sauce center, a smooth ice cream layer, and a chocolate coating—creating a new, indulgent mouthfeel with every bite.

Notably, Krunch also brings India’s first-ever yogurt-flavored ice cream bar to market through its Yogurt Berry variant.

Priced at Rs. 60 for an 80ml bar, Krunch will be available in three exciting multi-flavored variants—Yogurt Berry, Choco Berry, and Choco Vanilla. It will be sold across major metros and mini-metros via modern trade, general trade, quick-commerce platforms, and Havmor’s exclusive parlors.

The post Lotte Wellfood launches India’s first 4-layered ice cream bar, ‘Lotte Krunch’ appeared first on Business of Food.