With iconic brands like Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged, and Kinley, Coca-Cola India aims to elevate the festive experience through wide-scale availability, engaging brand activations, and strong cultural resonance. In addition, the company will launch a special Ratha Yatra-themed packaging for its packaged drinking water brand Kinley — a tribute to Odisha’s vibrant heritage and a collectible for festival-goers.

As part of its commitment to inclusivity and sustainability, Coca-Cola India will roll out affordable beverage pack options for attendees and support local vendors through hydration carts and economic opportunities along the yatra route. Key festival locations — including temple pathways, beaches, markets, transit hubs, and kiosks — will feature eye-catching out-of-home displays, branded cooler walls, and experiential activations.

Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said, “Ratha Yatra stands as one of Odisha’s most significant cultural occasions, marked by its scale and deep community participation. At Coca-Cola India, our aim is to keep consumers refreshed and hydrated throughout the yatra by ensuring our beverages are readily available across every touchpoint. We are committed to creating meaningful experiences and social impact through multiple initiatives that raise awareness on recycling to inspire collective action.”

Through this engagement, Coca-Cola India not only celebrates cultural heritage but also reinforces its broader goals of community upliftment, sustainability, and creating memorable consumer experiences.

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The success of Kinley Soda underscores Coca-Cola India’s commitment to the market with innovation, backed by data-led decisions, supply chain strength, and a sharp focus on what consumers seek in the refreshment segment, the company said in a statement.

This milestone had been achieved through over two decades of consumer trust, a demand-led portfolio, and the company’s strategy of making beverages accessible to consumers, it added.

“From nimbu sodas at street-side thelas to premium hospitality mixers, the brand has built a reputation as a dependable, high-quality soda. Its crisp taste and signature carbonation have made it a staple across occasions, outlets, and generations,” said Coca-Cola India.

Kinley Soda, is available in more than 1.4 million retail outlets in India, across channels from neighbourhood kirana stores to fast-growing quick commerce like Swiggy and Zepto, to premium shelves at modern trade channels.

Commenting on it, Coca-Cola India and Southwest Asia Vice President, Franchise Operations, Developing Markets Vinar Nair said its success is rooted in trust, consistency, and quality.

” We have focused on execution, not exaggeration, and that discipline sets our portfolio apart. By listening deeply and innovating with intent, we have expanded the brand across every channel. We will continue growing with the same consumer-first mindset because that’s what drives real scale.”

Coca-Cola is one of the country’s leading beverage companies in India. It operates with beverage brands, which include Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and juice beverages.

The company also offers hydration beverages, including Limca Sportz, Smartwater, Kinley, Dasani, Bonaqua packaged drinking water, and Kinley Club Soda. In the premium segment, it has Schweppes range and Smartwater.

Coca-Cola also owns Costa Coffee, which is operated in India by its franchise partner Devyani International Limited (DIL).

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The campaign highlights the uplifting feeling of consuming Limca on a hot day, reinforcing its association with refreshment and rejuvenation. It encourages consumers to rediscover the drink’s signature Lime ‘N’ Lemoni fizz.

Featuring Tripti Dimri, the advertisement portrays a transformation as she takes a sip of Limca, with visuals depicting a shift from heat and discomfort to a revitalized atmosphere, emphasizing the beverage’s cooling effect.

Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports, and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, “Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a “light-hearted” melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-in force Limca’s leadership in the beverage category, ensure it remains the go-to choice for instant revitalization and joy with this beautiful campaign”

Tripti Dimri added, “Limca makes me very nostalgic, and this campaign took me back to the old, charming, fun world of Limca and I am just so glad that I got be a part of it. I had an absolute ball of a time shooting this with Dibakar Sir and the entire team. Really hope people love it. This one is all heart!”

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Crafted by Studio X, the ad film follows Triptii Dimri as she takes a bus ride to explore her city. With each sip of refreshing Limca, she is invigorated by its lemony taste, fueling her energy as she uncovers the vibrant experiences tucked away in her city.

Through this campaign, Limca encourages consumers to embark on their city tours, with Limca by their side, promising refreshing moments and exciting discoveries along the way.

Ruchira Bhattacharya, Senior Marketing for Hydration, Sports, and Tea Categories- India and South-West Asia Operating Unit, The Coca-Cola Company, expressed excitement about the launch of the #TravelWithLimca campaign. Highlighting Limca’s long standing reputation for its refreshing lime and lemony flavor over five decades, Bhattacharya emphasized the brand’s rejuvenating qualities. The campaign, featuring actress Triptii Dimri as the new face of Limca, aims to inspire people to explore the beauty of their cities while enjoying the refreshing taste of Limca.

As part of the campaign, the brand will be running a promotional offer until 30th June, where consumers stand a chance to win travel vouchers from DMRC, Ease My Trip, and more by simply scanning their Limca bottle. 

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