Founded by Radhika Sharda, Atin Khanna, and Raghav Sharda, Twisted Tails operates at the intersection of flavour innovation and storytelling. Built around the philosophy of ‘One for Every Tale,’ each variant is designed to evoke a distinct mood and experience—offering a layered, contemporary alternative within the non-alcoholic beverage and mixer category. Crafted using real fruit juices and authentic spices, with reduced sugar and no artificial flavouring, the range is designed to be enjoyed both as a standalone RTD beverage and as a versatile mixer.

The current portfolio features four 250 ml variants, each priced at ₹200: Bizarre (Orange & Coffee), Mystical (Vanilla & Caramel), Uncanny (Cinnamon, Clove, Apricot & Peach), and Enigmatic (Tea & Jasmine)—each delivering a bold flavour profile that blends familiarity with an element of surprise.

The launch at Le Marché, renowned for its curated gourmet retail experience—positions Twisted Tails within a premium ecosystem that mirrors its focus on quality, design, and elevated consumer engagement. The brand is now available across five key Le Marché locations: South Point Mall, Good Earth Mall, and Galleria Market in Gurugram; DLF Promenade in Delhi; and Mall of India in Noida—enhancing accessibility among urban, quality-conscious consumers.

“Twisted Tails was created to bring creativity and storytelling into the beverage space,” said Radhika Sharda, Co-Founder & Curator, Twisted Tails. “We’ve always seen it as more than just a beverage—it’s about how people experience flavour, mood, and moments. Le Marché, with its discovery-led retail environment, is a natural fit for a brand like ours.”

“At the core, we wanted to create something that feels effortless yet exciting,” added Atin Khanna, Co-Founder, Twisted Tails. “The idea was to craft a product that is easy to pick up, yet intriguing enough to keep consumers coming back. Whether consumed on its own or used as a mixer, Twisted Tails adapts seamlessly to different occasions without losing its character.”

“Delhi NCR continues to be a key market for us,” said Raghav Sharda, Co-Founder, Twisted Tails. “Each flavour is designed to surprise and delight, while staying rooted in real ingredients and thoughtful craftsmanship. With Le Marché’s curated retail platform, we see a strong opportunity to drive discovery and introduce more consumers to our distinctive offerings.”

Commenting on the collaboration, Karan Ahuja, Spokesperson, Le Marché, said, “Our focus has always been on curating products that offer something truly distinctive for our discerning customers. Twisted Tails stood out for its unique flavour combinations, real ingredients, and strong storytelling-led design—making it a natural addition to our shelves.”

As Twisted Tails continues to build a robust omnichannel presence, primarily driven by evolving consumer preferences for experimentation, versatility, and premium consumption experiences. The expansion comes at an opportune  time when India’s non-alcoholic beverage and mixer segment is witnessing strong momentum.

The post Twisted Tails Scales Premium Retail presence with Le Marché Launch, Strengthens Delhi NCR Expansion  appeared first on Business of Food.

Foodstories operates at the intersection of food retail, lifestyle, and experience — a space that is seeing new momentum as India’s premium consumers develop a deeper appetite for authenticity and variety. The brand currently runs three stores — in New Delhi (Ambience Mall), Hyderabad (Banjara Hills), and Bengaluru (Lavelle Road) — with expansion to other metros expected in the coming quarters. Each outlet is designed as a curated space offering organic and hydroponic produce, international condiments, artisanal bakery items, cheeses, and premium packaged foods, along with café-style formats.

Think9 Consumer, the venture-building platform set up by the Biyani sisters in 2021, focuses on creating modern consumer brands across food, fashion, wellness, and personal care. Among its current portfolio are Sorrentina, Kingdom of White, The Good Bug, Broadway, and Beauty in Everything (BIE).

For Shashank Shekhar Sharma, this role marks a shift from quick commerce to experiential retail. Over a career spanning nearly two decades, he has held leadership positions at The Oberoi Group, Chai Point, and Zepto, where he helped shape Zepto Café, the foodservice vertical within the company’s Q-commerce business. An alumnus of OCLD, Sharma brings a background that spans foodservice, retail operations, and P&L management — skills that will likely be central as Foodstories builds scale and operational discipline.

Speaking about his recent appointment, Sharma said, “A brand born from a deep passion for exceptional food experiences and a belief that everyday essentials deserve to be extraordinary. At Foodstories, we are creating a niche, upscale gourmet grocery brand that curates the finest ingredients, artisanal regional products, and global flavours under one roof. Our vision goes beyond retail — we’re building an ecosystem where signature cafés, backed by state-of-the-art commissaries, become destinations for culinary storytelling and elevated dining experiences anchored around health and wellbeing. With a strong focus on quality, innovation, and community, we are driven to build Foodstories into a brand that not only celebrates food but also reimagines the way people discover, enjoy, and connect over it.”

According to IMARC Group, the Indian gourmet and global foods market was valued at USD 4.55 billion in 2024, and is projected to grow at a CAGR of 18.5%, reaching USD 5.4–5.5 billion in 2025. The segment’s growth reflects broader consumer shifts — rising disposable incomes, greater exposure to global cuisines, and an interest in wellness-linked and provenance-driven foods.

Despite the price sensitivity attached to this category — accentuated by GST rates of 18–28% on imported and high-value foods — consumption continues to expand, particularly in urban clusters with strong premium demographics. This has encouraged retailers to balance imports with a rising share of domestic gourmet and organic products.

Across India, the gourmet food retail ecosystem today includes established players such as Nature’s Basket, Le Marche, Modern Bazaar, Nuts & Spices, Q-Mart, Freshpik, Debon, Food Square, and Pangea Gourmet. Collectively, they represent an evolving sector where curation, store design, and experiential retailing are becoming central to differentiation.

Foodstories’ entry and steady expansion come at an inflection point for this market. As Indian consumers begin to view food retail as a lifestyle statement rather than a functional transaction, the lines between grocery, dining, and experience are steadily blurring.

For Think9, Foodstories extends its philosophy of building insight-led brands that reflect changing consumption patterns. And for Shashank Shekhar Sharma, it presents an opportunity to apply operational discipline to a format that thrives on creativity and consistency in equal measure

The post Shashank Shekhar Sharma Joins Foodstories as CEO appeared first on Business of Food.

Salloni Ghodawat, CEO, Ghodawat Consumer Limited says, “As we celebrate a decade of innovation and inclusivity in the healthy snacks market, our ambitious goal of reaching Rs 50 Crore in revenue by 2028 reflects our commitment to enhancing the snacking experience for all. We are excited to lead the charge in promoting healthier choices while meeting the evolving preferences of consumers. Our customer-focused strategy has been crucial in adapting to shifting consumer preferences and needs. The journey has just begun, and we are determined to make snacking fun and a healthy alternative for all.”

To Be Honest (TBH) was acquired by the impulse division of Ghodawat Consumer Limited (GCL) in 2023 to enhance the consumer experience and to position TBH as the leading brand in the global healthy snacking market. This strategic acquisition has significantly boosted TBH’s growth, solidifying its position in the market as one of the top and most popular brands in this sector. GCL has further advanced the brand’s success by expanding its product range to include low-calorie snacks alongside existing food offerings, as well as improving distribution and availability across various outlets throughout India. 

Currently, TBH’s products can be found in over locations across 30 cities and are exported to more than 13 countries. The brand is present on various online platforms, including Blinkit, Big Basket, Amazon, Swiggy Instamart, Flipkart Minutes, and Zepto. Additionally, it is available offline in popular retail stores and outlets such as Reliance Fresh, Modern Bazar, Le Marche, Spencer’s, Nature’s Basket, Foodhall, and MagSon.

Founded in 2013, GCL has prioritized continuous product innovation, customer-centricity, affordability, and quality, which has helped create a distinctive brand identity. By focusing on customer satisfaction and adapting to market trends, GCL has enhanced TBH’s position in the industry. As GCL celebrates a decade of TBH, the company is setting ambitious goals for expansion and innovation, aiming to achieve a target revenue of Rs 2500 crore within the next three years. GCL will continue to pursue its mission of developing a portfolio of healthy, unique, and delicious crunchies.

About Ghodawat Consumer Limited (GCL):

• Ghodawat Consumer Limited, the FMCG arm of Sanjay Ghodawat Group, has been a trailblazer in the consumer goods sector since 2003.
• The company operates under the umbrella brand ‘Star’, offering a diverse range of products that include refined oils, atta (wheat flour), rice, beverages, and savoury snacks, all catering to various everyday consumer needs.
• Its portfolio also includes premium, value-added brands like TBH (100% real vegetable snacks brand) and Coolberg (India’s leading non-alcoholic beer brand).
• GCL’s offerings are available in more than 250,000 outlets across 120 cities and on all e-commerce and quick commerce platforms in India.
• The company also exports its products to over 17 countries across the globe.

The post Healthy Snacking Brand ‘To Be Honest’ Eyes Rs 50 Cr Revenue in 3 Years appeared first on Business of Food.

Le Gourmet boasts an extensive inventory, including Japanese snacks, Korean condiments, Mediterranean oils, Oriental pantry staples, and clean-label essentials like Khapli and millet flours, cold-pressed oils, organic spices, and cage-free eggs. It also features a variety of organic produce, seasonal fruits, and diet-specific offerings for vegan, keto, and gluten-free consumers.

Shoppers can explore an array of global luxury brands such as Harrods, Sirocco Swiss teas, Bacha Coffee, and Maestrani Swiss Chocolates. Making a first-time appearance in the Delhi NCR market are indulgent products like 24K Gold Coffee, gold-dusted tea, gold-coated dates, and a fine selection of caviars, including Oscietra, Kaluga, Russian Beluga, and Labeyrie.

The store’s fresh offerings include a full-service deli with artisanal cheeses, fresh pasta, and pesto, along with a butchery and seafood counter featuring Jamón Ibérico, prawns, duck, turkey, and gourmet sausages.

Adding to the experience is Le Café by L’Opéra, a French-inspired in-house café offering an all-day dining menu. The store will also host live tastings, rotating international food counters, and chef-curated stations to create a rich, immersive gourmet experience for discerning shoppers.

The post Le Marché unveils India’s first luxury grocery store at The Chanakya appeared first on Business of Food.

Renowned for its exceptional quality and Swiss craftsmanship, Läderach promises to bring the world-renowned Swiss luxury chocolate experience to Mumbai, with its delicious range of handcrafted chocolate bars, pralines, truffles, and exclusive gifting assortments during the festivities. The store features an extensive range of Läderach’s luxury chocolate creations, including the renowned FrischSchoggi (fresh chocolate). Each product is meticulously handcrafted to deliver an unrivaled blend of flavors, textures, and aromas that will elevate the chocolate indulgence to new heights. 

Sanskriti Gupta, Läderach India, said, “We are excited to introduce the luxurious experience of Läderach chocolates at Jio World Plaza, our first store in Mumbai. As a strategic market for Läderach, Mumbai has demonstrated exceptional enthusiasm for our brand, evident in the resounding success of our e-commerce offerings. In strategic partnership with the DS Group, we aim to expand our reach and offer the distinctive Läderach experience to a wider Indian audience.”

Läderach had introduced its online operations in Mumbai Navi Mumbai towards the end of last year with an aim to strengthen Läderach India’s position in the luxury retail sector getting the brand closer to its consumers. Last year, the DS Group announced its exclusive partnership with Läderach, marking the Swiss chocolate brand’s debut in the Indian market. This exciting collaboration was followed by the successful inauguration of a Läderach store in the Delhi NCR region, situated in DLF Emporio Mall, where an immersive in-store experience is crafted to cater to the discerning tastes of customers.

About DS Group

The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG conglomerates with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail businesses, and other investments. Rajnigandha, Catch, Pulse, FRU, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, UnCafe, Birthright, Laderach, LuvIt, Chingles, The Namah in Jim Corbett and Nainital, part of Radisson Individuals, are some of the leading brands, the Group proudly shelters today.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.

About Jio World Plaza

Strategically located in the heart of BKC, Mumbai, Jio World Plaza sits on the cusp of the Island City (south Mumbai), western and eastern suburbs. As a one-of-a-kind luxury retail destination, Jio World Plaza is a part of the Jio World Centre, the multifaceted landmark which is spread across 18.5 acres in Bandra Kurla Complex.

The retail centre houses flagship stores of Louis Vuitton, Gucci, Dior, Cartier, Bally, and Giorgio Armani. Other global brands such as Valentino, Bulgari, Tory Burch, Saint Laurent, Versace, Tiffany & Co, and Pottery Barn are also a part of this retail landscape for the first time. Interestingly, iconic brands such Balenciaga, Rimowa, and Pottery Barn Kids have made their foray into the country by opening their boutiques at the Jio World Plaza. Acclaimed Indian couturiers Manish Malhotra, Abu Jani Sandeep Khosla, and Rahul Mishra are leading the way by opening their doors to city’s crafts-conscious Indianwear aficionados. In addition to all of this, movie lovers can unwind with the stars at the new state-of-the-art Maison INOX.

And that’s not all! Jio World Plaza also boasts multiple dining experiences. There’s the super cool EL&N, très chic Armani Caffè and the minimalist haven Cafè&Meal MUJI -all of which have made their debut in the country at Jio World Plaza. French bakery and tea room, Ladurèe’s first branch here in Mumbai occupies a sweet spot. It is this convergence of art, entertainment and design that makes Jio World Plaza truly one-of-a-kind destination, thereby cementing the Jio World Centre’s position as the ultimate experiential extravaganza.

The post DS Group Launches Läderach Store at Jio World Plaza, Mumbai appeared first on Business of Food.

‘‘Our happiness knows no bounds today because our newest store is now open. Inviting you all to visit us at DLF Promenade!,” announced Le Marche on their Linkedin account.

This new outlet is specifically designed to meet the varied needs of Delhi’s consumers. It offers a wide array of gourmet items, including organic fruits and vegetables, exotic foods and ingredients, and other high-quality products.

The establishment of this new store aligns with Le Marche’s expansion strategy. The retailer currently operates in 10 locations across Delhi/NCR, encompassing over 50,000 sq. ft. of retail space.

Acquired by DS Group in 2017, Le Marche is a luxury supermarket that offers a premium range of packaged products, exotic fresh produce, premium frozen and marinated meat, seafood products, confectionery, and personal care items. The store also features in-house live sections and has a presence in Delhi, Gurugram, and Noida.

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The awards ceremony spotlighted the significant milestones achieved by the sector through collaborative yet distinctive initiatives aimed at enhancing competencies when servicing customers. The evening acknowledged excellence of brands  in numerous dimensions ranging from marketing and promotions to employee practices.

Sharing his thoughts on the 16th Coca-Cola Golden Spoon Awards, Nikhil Behl, CEO — Food Business, IMAGES Group, shared “Indian retail and FMCG industry retailers are taking note of this shifting consumer landscape. The achievements of the evening stands as a testament to the collective drive of the industry towards further upliftment of operations and establishment of a  sector which reflects the elements of  trust, determination and adaptability.”

Winners List:

Nature’s Basket won big at the ceremony taking home 5 awards across categories while Reliance Retail too bagged big at the 16th Coca-Cola Golden Spoon Awards.

IMAGES Most Admired Store Launch Of The Year – QMart Convenio (Debut), Nature’s Basket (flagship store launch)  & Nature’s Basket (new store launch –  Defence Colony, New Delhi)

IMAGES Most Admired Retailer Of The Year (Innovation & Merchandising) – Honey Smart Cart

IMAGES Most Admired Retailer Of The Year (Market Expansion) – Fresh Signature

IMAGES Most Admired Retailer Of The Year (Marketing & Promotions) – Nature’s Basket #TastetheWorld

IMAGES Most Admired Retailer Of The Year (ESG Initiatives) – Lulu Hypermarket for CSR Initiatives &  Truly desi for Green Initiatives

IMAGES Most Admired Retailer Of The Year (Single Store with highest YoY growth) – Freshpik, Jio World Drive, Mumbai 

IMAGES Most Admired Retailer Of The Year (Customer experience/Service/Acquisition) – Nuts N Spices

IMAGES Most Admired Turnaround Success Story Of The Year – MagSon Gujarat

IMAGES Most Admired Category Performer Of The Year:

1. Prasoon Bharadwaj, Reliance Retail for Staples
2. Zubin B. Nowrojee, Reliance Retail for Processed Foods and Savouries
3. Hemant Mecwan, Reliance Retail for Beverages & Confectionery
4. Suresh Kolama, Nature’s Basket for Fresh Foods
5. Mrinal Kumar, More Retail for Dairy
6. Tanaya Mehta, Nature’s Basket for International Food

IMAGES Most Admired Convenience Store of The Year – The New Shop

IMAGES Most Admired Gourmet Retailer Of The Year – Nature’s Basket

IMAGES Most Admired Regional Supermarket Of The Year (South) – Ratnadeep 

IMAGES Most Admired Regional Supermarket Of The Year (East) – Arambagh’s Foodmart

IMAGES Most Admired Regional Supermarket Of The Year (West) – Sahakari Bhandar

IMAGES Most Admired Regional Supermarket Of The Year (North) – Le Marche

IMAGES Most Admired Supermarket Chain Of The Year – Fresh Signature

IMAGES Most Admired Big Box Retailer Of The Year – Smart Bazaar

IMAGES Most Admired Brand Retailer Partnership Of The Year (Market Expansion & Sales Growth)

1. Daawat & Smart Bazaar
2. Nabati & More Retail

IMAGES Most Admired Brand Retailer Partnership Of The Year (Brand Building) – Women’s Horlicks & Apollo Pharmacy

IMAGES Most Admired Brand Retailer Partnership Of The Year (Retail Promotions) – More Retail & Genteel

IMAGES Most Admired Brand Retailer Partnership Of The Year (Merchandise Differentiation) – Aashirvaad Ready To Cook Chapati & Jio Mart

IMAGES Most Admired Brand Retailer Partnership Of The Year (Launch) – Dabur Hommade Chutney & Smart Point

IMAGES Excellence Award – Spencer’s Retail for Quick Commerce Execution & Cinepolis for concession counter execution

IMAGES Spice Icon Awards:

1. Spice Icon of the Year –  Adesh Kumar, National Category Head –  Spices, Reliance Retail
2. Customer Service Excellence – Raja M, National Category Head – Branded Staples, Big Basket
3. Trade Excellence Award — Gunjot Singh Kochar, Associate Director- Grocery B2C, Flipkart
4. B2B Excellence – Rajiv Triptathi, Category Head – Spices, Metro Retail
5. Modern Trade Partnership — Khathing Luiram, Dy General Manager, Buying & Merchandising, and Saurabh Bansal, Chief Merchandising Officer, Spencer’s Retail
6. Quick Commerce Excellence — Anish Srivastava, SVP-Blinkit
7.  Emerging Business Excellence — Saurabh Maheshwari, Senior Vice President, Zepto
8. Category Dressing Excellence Award — Adesh Kumar, National Category Head –  Spices, Reliance Retail

 OTIF Excellence — Amit Gautam, National Category Head- Spices – Vishal Mega Mart

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