The funds will be utilized to strengthen SuperK’s team by hiring top talent, enhance its infrastructure, and further invest in technology development.

Founded in December 2019 by BITS Pilani alumni Neeraj Menta and Anil Thontepu, SuperK aims to modernize and empower India’s vast network of small-format and rural retailers. Menta previously co-founded Hungerbox and has built products at Zeta and Flipkart, while Thontepu led product management at Kaodim (Malaysia), and worked on growth strategies at PhonePe and Hike.

India’s grocery retail sector is valued at around $600 billion, with Tier-II and smaller towns making up over 80% of the market. However, organized retail players currently capture only about 2% of this segment — a gap SuperK aims to bridge by offering tech-driven, scalable solutions tailored for underserved regions.

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