The gifting business this year will be driven by cultural momentum around festivals and special occasions, the convenience of digital commerce, and consumer appetite for personalized, experiential, and premium offerings. A shift toward gourmet products is already visible, with MagSon noting heightened demand for international brands, premium assortments, and curated hampers.

To build visibility, MagSon has redesigned its stores with dedicated gifting zones, a ‘Krafte Wall’ to showcase curated assortments, and a Krafte Gifting catalogue for customer engagement. Alongside gourmet hampers, the portfolio also includes tech gadgets, merchandise, and traditional staples, keeping pace with trends such as hyper-personalisation and eco-friendly packaging.

Speaking on the initiative, the company said it is looking forward to an amazing festive gifting season as it expands its reach to corporates and institutions through this newly launched property.

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