Redseer’s report titled ‘B2B e-commerce Opportunity in India’, outlines how the rise of digital solutions is reshaping the market, which has historically faced challenges. Kirana stores, especially in remote and rural regions, are increasingly turning to eB2B platforms for better procurement management, access to formal credit, and superior customer service.

The study also highlights how udaan, India’s leading eB2B platform, has solidified its position as the preferred partner for kirana stores in Bengaluru and Hyderabad, significantly outpacing other competitors in the market. The findings highlight udaan’s remarkable growth, capturing a significant market share and continuing to expand and strengthen its position, while other eB2B players have been in decline.

The study highlights udaan as a standout player in the eB2B space, leading the transformation with its micro-market strategy. Key findings from the study include:.

• udaan is reshaping the eB2B landscape in India, focusing on serving kirana stores with digital solutions that simplify procurement, improve efficiency, and provide access to formal credit.
  
• The company has captured substantial market share in Bengaluru and Hyderabad.
  
• udaan now serves ~80% of kirana stores in Bengaluru, with approximately 15,000 stores transacting daily on the platform.
  
• Buyer base doubled in 2024: udaan has demonstrated exceptional growth, doubling its buyer base within the year.
  
• udaan’s Micro-Market Strategy: The report emphasizes udaan’s Micro-Market Strategy, which has been pivotal in boosting buyer penetration and increasing wallet share by 1.2 to 1.4 times in key markets such as Bengaluru and Hyderabad.