Using Uniware, SuperYou will manage its multi-channel operations through a single, unified dashboard, enabling real-time visibility into orders, inventory, and warehouse workflows. The platform’s order management and warehouse management systems will help the brand meet rising consumer demand for instant and same-day deliveries across channels.

Uniware will also centralise returns management, providing visibility and control over reverse logistics across marketplaces, Q-com platforms, and the brand’s own website. This will help streamline return processing, improve inventory reconciliation, and reduce manual intervention as volumes scale.

The partnership reflects a growing trend of digital-first, celebrity-backed brands investing in technology-led infrastructure to enhance operational efficiency as they scale.

Mentioning about the partnership, Nikunj Biyani, Co-founder, SuperYou, said, “As a digital-first brand, it is important for us to have a reliable operations backbone as we grow across e-commerce and quick commerce channels. Unicommerce’s unified dashboard enables us to manage orders, inventory, and fulfillment across marketplaces, our website, and quick commerce platforms and support a consistent customer experience”.

“We are delighted to partner with SuperYou as the brand continues to build a strong, digital-first presence”, said Kapil Makhija, MD & CEO, Unicommerce. “As consumer brands evolve to meet rising expectations for speed and convenience, the way operations are run needs to evolve as well. This partnership reflects a shared focus on building scalable, future-ready commerce operations”.

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Eat Better Co combines traditional food wisdom with modern day nutritional needs, offering a fresh take on snacking in a market increasingly driven by health-conscious consumers. The recent Shark Tank India sensation aims to scale its direct-to-consumer (D2C) presence by utilising Unicommerce’s advanced technology solutions including its multi-channel order management and warehouse management systems.

With Unicommerce’s solutions, Eat Better Co aims to significantly boost its online sales and order volumes by automating critical processes like order processing and inventory management, ensuring faster and more accurate deliveries.

Unicommerce’s flagship platform, Uniware, will enable the brand to process orders received across channels including its website, various marketplaces, and quick commerce platforms through a unified dashboard. Meanwhile, the warehouse management system will synchronise inventory across all facilities in real time, helping Eat Better Co maintain healthy stock levels, avoid stock outs, and flag underperforming inventory.

Beyond operational enhancements, Unicommerce provides predictive analytics and actionable data insights, enabling the brand to align its offerings with evolving consumer preferences, including stronger engagement and loyalty. These efficiencies can increase Eat Better’s capacity to serve their customers better and support its long-term vision of scaling.

Speaking on the partnership, Shaurya Kanoria, Founder, Eat Better Co, said, “We are thrilled to partner with Unicommerce as we work to expand our reach and meet the demands of a growing, health-conscious customer base. Their robust technology solutions will help streamline our operations, ensuring quicker deliveries and a superior customer experience, which are critical to our growth journey.”

Kapil Makhija, MD & CEO, Unicommerce, added, “The healthy snacks market is witnessing remarkable growth, driven by a shift toward mindful consumption as highlighted in our recent industry report. Eat Better’s innovative approach aligns perfectly with this trend. Given the continued surge in sales across quick commerce channels, we are excited to provide the technological pivot for them to streamline their quick commerce operations and scale effortlessly, reduce costs, helping them meet evolving customer expectations with speed and efficiency.”

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