According to Managing Director and Group CEO Haresh Karamchandani and Executive Director Kamlesh Karamchandani, domestic demand for frozen foods is expected to surge, supported in part by the reduction in GST on processed foods. The frozen food segment, which currently contributes about 30% of HyFun’s revenue, is projected to account for nearly half of total revenues in the coming years.

“There is a growing demand for our products in both domestic and international markets. Once we commence supplies from our new facility, we will begin preparations for an IPO, aiming to tap the capital markets by 2028,” the company told PTI.

HyFun Foods is setting up a high-capacity production line for frozen French fries, along with a specialised frozen potato line, which is expected to be among the largest in Asia.

The company serves multiple channels, including exports, food service, hotels, restaurants, cafés, catering, and retail consumers. For its export business, HyFun is targeting Southeast Asia, West Asia, and the Far East — markets that have traditionally relied on imports from Europe and the US.

“With the combination of domestic growth and international expansion, we expect overall sales to reach around Rs 1,500 crore this year,” the company stated.

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With this partnership, HyFun Foods brings its best-selling, innovative, and premium frozen food products such as Hash Browns and Tots, to millions of Australian consumers under the “Your Spud co” label.

As frozen food consumption continues to grow in the region, this expansion aligns with HyFun’s vision of making premium, convenient food options accessible to households across the globe. This collaboration with Woolworths marks a significant step in bringing these top-tier products to Australian shelves, enhancing its global footprint and further solidifying its position in the international frozen food market.

This partnership with Woolworths comes on the heels of HyFun Foods’ successful collaboration with Walmart USA, the prominant global retail chain. The Walmart partnership not only demonstrated HyFun’s capability to meet international quality standards but also positioned the company as a reliable partner for large-scale global retail operations. With its frozen food range already resonating with American consumers, HyFun Foods is now replicating this success in Australia through its collaboration with Your Spud co and Woolworths.

Speaking about the association, Mr. Kamlesh Karamchandani – Executive Director, HyFun Foods, said, “Our partnership with Woolworths is an exciting opportunity to bring HyFun Foods’ premium products to Australian households under the Your Spud co brand. Woolworths’ extensive reach, unwavering commitment to quality, and strong consumer trust make them the ideal partner to introduce our best-selling Hash Browns and Tots to a broader audience.

With this collaboration, we aim to cater to the growing demand for high-quality, convenient frozen food options while elevating the frozen food experience. By combining innovation, exceptional taste, and international quality standards, we are confident in delivering products that seamlessly fit into today’s fast-paced lifestyles.”

Adding to this Joshua Biggs, Managing Director, Your Spud co stated, “We, at Your Spud co, have had the privilege of working closely with HyFun to launch and pioneer Indian potatoes and frozen products into the Australian market. Their commitment to high-quality products and consistent innovation has played a key role in the success of this partnership. Thanks to the superior quality of their offerings, Your Spud co has witnessed continuous growth in our operations and product offerings. The collaboration with HyFun has not only enabled us to meet the growing demand for quality potato products in Australia but has also solidified our reputation in the industry. We look forward to continuing this fruitful partnership and achieving even greater success together.”

This partnership not only amplifies HyFun foods presence in the Australian market but also strengthens its reputation as a global leader in the frozen food industry, paving the way for continued success and expansion

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