India’s poultry market, valued at Rs. 2,304 billion in 2024, is projected to grow at a CAGR of 12.6% to Rs. 8,430 billion by 2033, driven in part by a rapid shift from wet-market chicken to safer, more consistent, and convenient processed formats. Despite this trend, processed poultry currently accounts for only 10% of the market. IPA aims to double this share to 20% by 2030, while targeting a company topline of Rs. 2,000 crore by 2027. By year-end, it will also roll out an integrated protein retail distribution platform for chicken, seafood, and lamb, leveraging the Allana Group’s nationwide network of 4,000 retail stores.

Commenting on this, Dr. Chittranjan Behl, Chairman, Indian Poultry Alliance (Allana Group) said, “Gearing to touch ₹800 crore in our first year is a reflection of the structural change we are working to unlock in India’s poultry sector. Our integrated model, rapid geographic expansion, and strategic acquisitions are building the foundation for India’s transition from a fragmented, wet-market-led supply chain to a modern, processed poultry ecosystem. As consumer demand for safety, consistency, and convenience accelerates, IPA is positioned to set new benchmarks and shape the industry’s trajectory for the next decade.”

Fueling its Rs. 1,000+ crore poultry expansion blueprint, the Indian Poultry Alliance (IPA) has rapidly deepened its presence across Kishanganj, Zaheerabad, Coimbatore, and Aligarh through an integrated model spanning breeder farms, hatcheries, feed plants, broiler contract farming, value-added lines, and rendering units. This growth trajectory has been supercharged by the Rs. 300 crore acquisition of Kwality Animal Feeds Pvt. Ltd. in March 2025, with an additional ₹200 crore earmarked for scaling operations. Kwality’s stronghold in West and South India, long-standing QSR partnerships, and advanced feed capabilities have significantly boosted IPA’s production capacity and market reach.

Looking ahead, IPA is building a network of seven state-of-the-art processing plants supported by Allana Group’s established cold chain, reefer transport, waste management, and export infrastructure. The company also plans to leverage its USD 120 million investment to establish a greenfield processing plant, adding organic capacity alongside the company’s inorganic growth initiatives. All of this will enable the company to make processed chicken among the most cost-competitive in the country and accelerate adoption once the 20% processed poultry milestone is achieved – paving the way for a transition toward 50% processed poultry in the years ahead, in line with patterns seen in other high-growth emerging markets.

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Founded in 1983, Kwality Animal Feeds has built a strong reputation for its high-quality animal feed, live chicken, and processed chicken products. With a fully integrated business model spanning feed mills, soya processing, breeding farms, hatcheries, broiler integration, and value-added poultry products, the company enjoys significant market presence, particularly in West and South India.

The acquisition brings to IPA long-standing partnerships of Kwality with major food service providers and quick-service restaurants (QSRs). This move will enhance IPA’s supply chain efficiency, expand its market footprint, and drive innovation in poultry and animal nutrition solutions.

Moiz Chunawalla, Managing Director, Indian Poultry Alliance (Allana Group), stated, “This acquisition further strengthens our poultry value chain, enhancing efficiency, sustainability, and market reach. Leveraging our deep expertise and world-class infrastructure, we are investing in advanced technologies, automation, and precision breeding to drive productivity while minimizing environmental impact. Our commitment to responsible waste management and ethical sourcing will set new industry benchmarks, delivering lasting value to both partners and consumers.”

“As part of its expansion strategy, IPA will invest Rs 2000 crores over the next three years to scale up to 7 manufacturing units, integrate advanced technology, and strengthen cold chain logistics and distribution networks. This investment will also fuel our expansion into key metropolitan markets and strengthen our export strategy, with three more acquisitions planned this year,” he stated further.

Sanjeev Despande and Ajit Lokur, Director and Managing Director & Co-Founder, Kwality Animal Feeds Pvt. Ltd., commented, “When we founded Kwality Animal Feeds 42 years ago, our vision was to provide top-tier poultry nutrition and solutions. Joining IPA ensures that vision continues to flourish with enhanced resources and expertise. We are excited about the new growth opportunities this collaboration will bring.”

With rising consumer demand for high-protein diets and value-added poultry products, this acquisition cements IPA’s leadership position in the industry. The integration process will commence immediately, ensuring a seamless transition for employees, customers, and business partners.

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