With a commitment to delivering clean and preservative-free food, iD Fresh Food new spices are crafted without synthetic additives or chemicals. Adhering to rigorous FSSAI standards, each batch is tested for high-risk pesticide residues and undergoes 20 quality checks from farm to final product. iD Fresh Food guarantees that its spices are free from chemical treatments and adulterants, thus ensuring exceptional quality.

The new iD Fresh Food spices will initially be available in Bangalore retail stores starting this month, with plans for a gradual rollout to other major markets.

Rajat Diwaker – CEO (India) of iD Fresh Food, shared, “Innovation has always been at the core of iD Fresh Food’s products. Our packaging for these spices preserves their freshness, flavour, and aroma for up to 12 months without the need for chemical treatment. To maintain our commitment to transparency and clean labelling, each spice packet includes a QR code that provides access to pesticide test and quality check reports, giving consumers easy access to detailed information about the product’s quality. After dedicating many months to the development of these spices, we are thrilled to enter this new category. Our goal is to capture a significant market share and set a new standard with our clean and natural ingredients.”

Enakshi, Head of New Product Development of iD Fresh Food, emphasized the company’s values, stating, “Our new range of clean label spices embodies the same principles that our customers trust us for—no preservatives, no chemicals, and only natural ingredients. To ensure top quality and taste, we spent months crafting these spices, collaborating with experts and consumers. We maintain purity through strict control over sourcing, processing, quality checks, and packaging. We are confident that by upholding these standards, we will make a notable impact in the spices market and meet the needs of every Indian kitchen sustainably. “

Each spice variant is packaged in a way that extends its shelf life to 12 months without chemical treatments. Given the volatile nature of spices, each iD spice pack includes pouches to preserve freshness, flavor, and aroma. For transparency, every packet features a QR code providing access to pesticide test and quality reports, ensuring consumers can trust the product’s integrity. The 100g packets are designed with five individual 20g pouches, ensuring prolonged freshness and flavour. The price points are as follows: Red Chilli Powder at INR 78, Sambar Powder at INR 100, and Garam Masala at INR 135.

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Participants will be evaluated by a distinguished panel of judges, all chefs and hotel industry stalwarts, certified by the World Association of Chefs Societies (WACS), ensuring the highest standards. This year’s jury will be chaired by Chef Rajiv Gulshan, Dean at Le Cordon Bleu Gurugram, G D Goenka University, with Chef Rajiv Chopra serving as organizing secretary to oversee the event’s smooth execution.

Chef Davinder Kumar, President of the Indian Culinary Forum, said, “The Chef Awards and Knowledge Summit have become cornerstones of our mission to recognize and uplift the profession in India. We are excited to once again celebrate the extraordinary talent and dedication of our chefs, who continue to push boundaries. We anticipate an inspiring event that will foster unity and innovation in the community.”

In addition to the competitive categories, the ICF Chef Awards also acknowledge industry veterans with awards for lifetime achievements and contributions. These include the Lifetime Achievement Award, Golden Hat, Silver Hat, Academic Silver Hat, Pastry Chef of the Year, and Lady Chef of the Year. Selected by a respected jury, these awards highlight individuals who have made a meaningful impact on the industry, reflecting the ICF’s dedication to supporting both emerging talent and established leaders.

Chef Vivek Saggar, General Secretary of the Indian Culinary Forum, added, “The Annual Chef Awards and Knowledge Summit are about celebrating the best in our industry. This year, we’re eager to uncover new trends and showcase the diverse talents of chefs from across India. Our goal is to inspire progress and elevate the culinary community through meaningful discussions that will shape the future of our profession.”

The 12th Knowledge Summit, held alongside the Chef Awards, is a key event that brings hospitality leaders, educators, and critics together for a day of insightful discussions. This year’s summit will delve into the theme “Technological Advancement in the Culinary World”, a topic that is highly relevant to the industry. The Knowledge Summit is a platform that facilitates the exchange of ideas, best practices, and strategies to address key challenges in the culinary world, aligning with the ICF’s mission to celebrate excellence and advance the profession.

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About the Brand

Established in 2019 by Santosh Tyagi, Ghoomar Traditional Thali Restaurants emerged as a foodservice outlet known for the culinary legacy of Rajasthan. Rooted in a relentless pursuit of excellence, the brand remains steadfast in its mission to offer an authentic Rajasthani dining experience. Starting humbly with an inaugural outlet in Connaught Place, Delhi, Ghoomar has rapidly expanded to 15 outlets across India. With each new establishment, they have garnered unwavering affection and support from their clientele, solidifying their status as one of the leading restaurant in Rajasthani cuisine.

Brand’s USP

The brand’s USP lies in its dedication to preserving and celebrating the traditional flavors of Rajasthan. The core strength lies in the authenticity of their cuisine, crafted by skilled culinary chefs who have mastered the art of preparing Rajasthani delicacies. Ghoomar takes pride in its unlimited thali concept that encompasses an array of delectable dishes, ensuring a wholesome dining experience.

Value Proposition

Ghoomar’s value proposition revolves around offering a unique blend of flavors, aromas, and the vibrancy of Rajasthani culture. The brand aims to take their customers on a culinary journey, transcending geographical boundaries and immersing them in the royal traditions of Rajasthan. Their commitment to quality, warm hospitality, and the use of the finest ingredients have earned them loyal customer base that continually returns for their signature Rajasthani thali.

Future Plans

Looking ahead, Ghoomar envisions further expansion and setting new benchmarks in the food retail industry. A significant part of this vision is the introduction of Ghoomar Village, an innovative dining concept that merges the culinary and cultural richness of Rajasthan.

Launched recently at Pacific Mall, NSP, Pitampura, Delhi, Ghoomar Village offers an expansive 6,500 sq. ft. space where guests can enjoy Rajasthani delicacies along with a plethora of entertainment options, including Kalbeliya Dance performances, Puppet shows, Magic shows, and more, all under one roof. This concept aims to provide a complete entertainment experience, blending traditional charm with modern comfort, thus enhancing the overall dining experience.

Ghoomar is poised to be a destination for families and friends to create cherished memories, while enjoying the essence of Rajasthan.

STORE HIGHLIGHT

Name of the Foodservice/ Brands:  Ghoomar Traditional Thali Restaurants

Parent Company: Indian Cuisine Crafts

Company Headquarters: K-43, Connaught Place, Delhi – 110001

Launch Year: 2019

Key Executives: Santosh Tyagi

Retail Format: Foodservice outlets

KEY SPECS

Target Customer Base: Families

Signature Dishes/Cuisines: Unlimited Rajasthani Thali

Technology in use: PetPooja

Options: Take-out, Delivery and Catering Services 

PERTINENT NUMBERS

Retail Outlets: 15 outlets

Average Sales per Month: 30 lakh per month

Number of Employees: 800+ employees

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