To mark this launch, Mountain Dew has unveiled a high-octane TVC campaign featuring celebrity brand ambassador Hrithik Roshan, directed by acclaimed filmmaker Ali Abbas Zafar. The adrenaline-fuelled film showcases Hrithik in a gripping outdoor adventure as he confronts a daunting natural obstacle. With suspense building, he faces fear head-on and takes the leap—once again proving that “Darr Ke Aage Jeet Hai.” The film highlights Hrithik’s fearless persona, while bringing alive Mountain Dew’s philosophy of courage and triumph, spotlighting the brand’s bold new 400 ml at Rs. 20/- offering.

Speaking about the campaign, Hrithik Roshan said: “Fear is something we all face, but it’s courage that defines us. The latest Mountain Dew campaign reiterates the power of embracing courage and taking that leap of faith. I’m proud to be associated with a brand that inspires millions with its philosophy of ‘Darr Ke Aage Jeet Hai.’ Now, with the new ₹20 400ml pack, Mountain Dew makes that experience even more accessible.”

 Commenting on the launch, Akankshaa Dalal, Category Head, Mountain Dew, PepsiCo India, said: “At Mountain Dew, our philosophy has always been to inspire people to embrace challenges head-on. The launch of our Rs. 20, 400ml PET pack is another step in making the Dew experience more accessible, while staying true to our bold identity. Backed by consumer insights, this innovation delivers greater value without compromise, and our new campaign with Hrithik Roshan perfectly captures the essence of courage and triumph that defines Mountain Dew.”

The new Mountain Dew TVC will be amplified through a robust 360-degree campaign spanning television, digital, outdoor, and social media. Mountain Dew is available in single-serve and multi-serve packs across modern and traditional retail outlets, as well as e-commerce and quick-commerce platforms. The portfolio includes formats such as 400ml at Rs. 20, 1.25L at Rs. 50, and 2.25L/2L at Rs. 90—offering consumers multiple value-led choices without compromising on the trusted experience the brand is known for.

The post Hrithik Roshan fronts Mountain Dew’s new 400ml pet pack at Rs. 20 appeared first on Business of Food.

The campaign serves as a gentle reminder to infuse your Valentine’s Day celebrations with the exquisite touch of love – embodied by the perfect golden gift, Ferrero Rocher. Commenting on the campaign, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, expressed, “Ferrero Rocher complements a soulful Valentine’s Day and is the definitive gifting choice for heartfelt moments. Over the years, Ferrero Rocher has made an indelible mark as we rejoice this day with our loved ones.”

Ferrero Rocher’s affiliated brands within the Indian market comprise Nutella, Tic Tac, and Kinder Joy, all of which have become household names, weaving Ferrero into the cultural tapestry of Indian celebratory traditions. These brands are available at leading modern trade stores and e-commerce platforms. With its head office in Pune, Ferrero Rocher regional sales offices are located in Chennai, Delhi, and Kolkata, which ensures a robust distribution network across all the metros and mini-metros of India.

Link to the campaign film:

Instagram – https://www.instagram.com/reel/C2y8jnVLgOy/?igsh=MTBhNjlpczJlOGhpYw==

Facebook – https://www.facebook.com/share/v/mFAbwQPNYua9dbez/?mibextid=WC7FNe

The post Ferrero Rocher Unveils Valentine’s Day Campaign with Hrithik Roshan appeared first on Business of Food.