The funding coincides with High Time Foods’ official launch in India, marking a strategic move to tap into the country’s rising demand for sustainable protein. The capital infusion will be deployed towards product development, hiring key talent, and forging deeper B2B partnerships across India, the United States, and emerging markets in the Global South.

Founded by MBA classmates Aakash Shah and Damian Felchlin, High Time Foods is addressing the protein deficiency crisis by offering shelf-stable plant-based protein tailored for institutional kitchens and food manufacturers. The products, designed to be versatile and refrigeration-free, can be seamlessly integrated into popular formats such as samosas, kebabs, momos, and gravies.

The startup has already secured a significant international milestone by cracking distribution with Sysco, one of the world’s largest foodservice providers. The partnership is seen as a strong endorsement of High Time’s product quality and scalability potential on a global stage.

“With Avaana Capital’s support, Damian and I are doubling down on our mission to deliver delicious and versatile plant-based protein to B2B partners—restaurants, hotels, caterers, and manufacturers—across India and beyond,” said Aakash Shah, Co-founder & CEO of High Time Foods. “We’re launching at a very affordable price point, and as we scale, we aim to become cheaper than conventional protein sources, including meat. Our vision is to build from India the world’s largest plant-based food company, ensuring everyone has access to high-quality protein.”

One of the company’s early wins in India includes a forthcoming partnership with Vasantha Bhavan, a legacy restaurant chain with 17 outlets across Tamil Nadu and four international locations.

“High Time Foods is solving one of the most pressing challenges in today’s food systems—affordable and scalable protein,” said Shruti Srivastava, Investment Director, Avaana Capital. “Their shelf-stable solution is built for real-world infrastructure constraints, especially in emerging markets. We are excited to partner with them on this transformative journey.”

High Time Foods is poised to reshape the protein supply chain with its India-first, globally scalable model—bridging the gap between innovation, affordability, and nutrition.

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