At the consumer level, the reforms are unambiguous: eating, cooking and grooming just got cheaper. From parathas to shampoo, from butter to biscuits, households will feel immediate relief in their monthly baskets. Analysts expect that if brands pass on the full benefits, discretionary demand could surge in the run-up to Navratri and Diwali, creating one of the strongest quarters for FMCG in recent years.

Key GST Reforms for FMCG & F&B

• Staples now tax-free (0%): chapatis, rotis, parathas, packaged paneer, UHT milk, khakhra, pizza bread.
• Personal care at 5% GST: hair oil, shampoo, toothpaste, shaving creams, toiletries.
• Dairy at 5% GST: butter, ghee, cheese, spreads.
• Processed foods & snacks at 5% GST: namkeens, biscuits, sugar confectionery, jam, fruit jellies, tender coconut water, beverages containing milk, ice-cream.
• Baby and household products at 5% GST: diapers, napkins, feeding bottles, utensils.
• Inflation impact: consumer inflation may soften by up to 1.1 percentage points, creating headroom for stronger consumption.

With the recent GST overhaul setting the tone for tax reforms, it’s a pivotal moment to assess its implications for the FMCG and F&B sector. Below are insights and perspectives from industry experts, highlighting their views on how the revised rates will influence consumption patterns, pricing strategies, and overall market sentiment. From expectations of stronger rural demand to sharper competitive play among large and emerging brands, these outlooks capture the sector’s anticipation of how the policy rollout will translate into on-ground impact.

Bhuvaneswari Nara, Vice Chairperson & Managing Director, Heritage Foods

“The GST recalibration for India’s dairy industry is very welcome and timely. Moving everyday staples like paneer to the 0% slab, and ghee, butter, and cheese from 12% to 5%, will have a broad impact, as these categories touch nearly 100% of Indian households.

Not only do these essentials lighten the monthly grocery bill, but the reforms also help high-quality, branded products compete effectively with unorganized and unregulated producers. This shift strengthens formal supply chains, builds consumer trust, and supports more nutritious diets. Dairy products such as paneer, butter, and ghee are staples in every Indian kitchen, yet rising prices have forced many families to switch to cheaper substitutes that lack similar nutritional value.

In light of this, we at Heritage Foods are happy to announce that we shall be passing on the full benefits of these reforms to our consumers, helping boost the festive mood in our markets. We are also working with our partners and distributors to manage the transition smoothly and will be looking to ramp up capacity to capture the expected market expansion. We are also working closely with our distributors and retail partners to manage the transition smoothly and effectively.”

Paresh Parekh, Partner & National Leader for Tax – Consumer Products and Retail Sector, EY India

“GST reforms and rate rationalisation for consumer and retail sector, including everyday household daily items, FMCG goods,  electronics etc. is an extremely needed, welcome, timely, and bold move from Government.
 
The tax cuts are expected to directly lower consumer prices, offering significant relief to households, especially in rural and semi-urban areas where FMCG spending is sensitive.   For smaller product packs, companies may offer more quantity instead of reduced prices, passing value to consumers in a different form. The reform is widely expected to revive consumption demand, especially during the festive season, as daily-use goods become more affordable. Businesses estimate observable impact across domestic and rural markets, unlocking growth in packaged food, personal care, and staples.
 
Additionally, administrative measures such as faster three-day GST registrations for non-risky businesses and a 7-day refund window for export-oriented sectors — including textiles — are expected to significantly ease compliance and cash flow issues.
 
Faster refund processing, especially for exporters, will alleviate liquidity constraints common in the textile supply chain, helping in smoother operations and timely production. Garments and footwear priced up to Rs. 2,500 have been moved to the 5% slab, down from previous 12% or 28% rates—an immediate boost to affordability. While budget items enjoy relief, the decision to impose 18% GST on garments above Rs. 2,500 has drawn some concern. Industry players argue this could hurt middle-class consumers and handcrafted apparel segments like wedding attire and winter wear, potentially undermining the gains from simplification.

FMCG Distributors will have to evaluate potential supply-chain disruptions and may expect the government to issue clear guidelines on pricing and input tax credit (ITC) during the transition. Without structured guidance, benefits may not uniformly reach retailers or consumers, and outdated stock at previous tax rates may complicate compliance and margin flows.
 
The next steps for businesses is to quickly analyse,  where and on which products precisely rate reduction/revision has happened, and whether and where they are sitting with huge ITC (input credits) on capital goods, etc.
 
Also, businesses should analyse where possibly “Incentives clawback” may reduce where there is a rate reduction and incentives are linked to GST rates.”

Jitin Makkar, Senior Vice President & Group Head, Corporate Sector Ratings, ICRA Limited

“The GST rate cut on key FMCG categories is expected to stimulate consumption, at a time when demand impulses, particularly in urban markets, have lost sheen. Lower shelf prices on everyday essentials such as packaged foods, personal care items, and household products will likely drive volume growth and improve consumer sentiment. For companies, this could translate into higher throughput and better inventory turnover, especially ahead of the festive season. If demand accelerates, it will also benefit allied sectors such as packaging, distribution, and retail networks. While companies will need to manage competitive pricing and margin dynamics, the real benefit lies in expanding market penetration and accelerating demand recovery.”

Retailers Association of India (RAI)

Positive Developments 

RAI appreciates the removal of the inverted duty structure across the textile value chain, which brings much-needed clarity, balance, and predictability to the industry. 

Key Concerns Raised by RAI 

Despite the positive changes, RAI has highlighted some concerns regarding specific  categories and structural issues: 

Structural Flaws in Price-Based GST Slabs 

RAI strongly recommends moving to a flat GST rate across product categories rather  than relying on price-based thresholds, which: 

• Create distortions and promote grey market activity 

• Lead to misreporting and compliance challenges 

• Harm organised retail, especially for mid- and premium-priced products

• Discourage domestic manufacturing, undermining Make in India 

• Create artificial barriers that force consumers to downgrade instead of expanding natural demand.

Harsh Vardhan Gupta, Co-Founder & CEO – India, MatchLog Solutions

“The GST relief on freight and carriage services is a decisive boost for the logistics sector. Bringing down the tax rates will ease operating costs for transporters, exporters, and fleet operators, making cargo movement more efficient across the country. It also creates the right environment for faster adoption of digital and technology-led models that can optimize turnaround times and reduce inefficiencies in the supply chain. At MatchLog, we believe this move will act as a strong catalyst in scaling smarter, greener, and more sustainable logistics solutions, aligning well with India’s broader push towards supply chain modernization and decarbonization.”

Deepak Jolly, Chairperson, The Indian Food & Beverage Association (IFBA)

“This move is set to be a great boom for the food sector, driving growth, affordability, and innovation. It will also create new opportunities for startups, simplifying compliance and giving young F&B entrepreneurs the confidence to scale their ideas. At the same time, this reform will benefit the wider food industry as well as healthcare, by making nutritious, safe, and convenient products more affordable and accessible to millions of Indian families.”

IFBA and its team have been working on the barriers of growth for the food industry and have represented the case for food product categories on the strength of ‘Research Based’ narratives to assert with several stakeholders across the country who were a part of either “The GST Fitment Committee” or ‘The GST Council’ for GST Rationalisation for the F&B industry. Building on insights from IFBA’s February 2024 Landscape Study of the Breakfast Cereals Sector, which underscored affordability and accessibility challenges, the Association sees this move as a direct response to long-standing calls for lower taxes on cereals, supporting wider access, formalisation, and responsible growth of India’s packaged foods ecosystem.”

Simranjeet Singh, Director, CYK Hospitalities

“The GST rationalisation represents an uplifting change for any startup or emerging brand in the F&B industry, as it promises an easier working life. Up until now, the multiplicity of tax slabs has posed serious troubles for the young entrepreneurs to construct a transparent price structure, to remain in compliance, and to contend with such buying customers who are cost-conscious. Two slabs with 5% for essentials and 18% for anything else enhance the clarity of choice when operating a new venture and deciding on product mix and expansion strategy. Greater transparency reduces compliance costs and gives confidence to investors in scalable F&B models. The product on a lower slab is beneficial for startups, as cheaper products create demand for QSR concepts, cloud kitchens, and packaged foods, whereas premium concepts purchase on the higher slab. Thus, by way of creativity, the reform empowers the ecosystem through ingenuity, credibility, and promising avenues of growth for entrenched players as well as burgeoning entrepreneurs.”

Abhay Parnerkar, CEO, Godrej Foods Ltd.

“The decision to reduce GST on products like frozen foods, meats, and to exempt Indian breads altogether, is a progressive move that strengthens both consumer confidence and industry momentum. Lower taxation will translate into greater affordability, increased consumption, and broader opportunities for the food sector to expand reach and invest in new product development. Importantly, these measures will also reinforce value creation across the farm-to-fork ecosystem by boosting farmer incomes, improving processing efficiency, and widening retail access. Together, they highlight the government’s commitment to building a resilient and future-ready food economy for India.”

Vikram Marwaha, Joint Managing Director, DRRK Foods

“The recent reduction in GST on essentials such as soaps, oils for hair etc (from 12-18% to 5%) is a welcome relief for households that are able to afford some daily items and as this measure promotes savings particularly in the rural and semi-urban areas. With the festive season just around, this action could trigger consumer sentiment moving more readily to an uptick in FMCG demand.

At DRRK Foods, we see this as an opportunity to have essentials, including basmati rice, more in the hands of consumers, while being committed to quality and trust in the organised retail. Our best estimate is that consumers can expect an effective price decline for these essential goods of circa 7-13% which is considerable in terms of household savings.”

Dushyant Singh, Founder, Coffee Sutra

“As someone closely involved in India’s coffee journey, I thank our Finance Minister, Nirmala Sitharaman, and view GST 2.0 as a real turning point for our industry. Bringing GST on coffee and food bills down to 5% is not just a fiscal reform but also a structural boost that addresses some of the biggest hurdles specialty roasters and cafés like Coffee Sutra face. Coffee, which once began as a lifestyle product, has steadily transformed into a household essential. From morning brews at home to café culture across cities, the love for coffee has grown tremendously. By reducing the GST, more people will now have the opportunity to explore and enjoy better quality coffee at a fairer price. Today’s customer is informed, aware, and values what goes into their cup. With this tax reform, introducing them to freshly roasted, farm-sourced, and well-crafted coffee becomes even easier. It empowers both consumers and businesses, as consumers get value, and coffee brands gain the chance to reach a wider audience. GST 2.0 is a welcome step that combines affordability, accessibility, and growth, providing the momentum India’s coffee industry needs right now.”

Meenakshi Kumarr, Founder, Roots Café by Rural Mitra

“The two-slab shift through the new GST reform of 5% and 18% seems like a positive step towards simplicity as well as transparency. As someone working in the food, café, and hospitality space, I see this reform as a welcome step towards simplification and transparency. It will reduce confusion for both businesses and consumers, especially small entrepreneurs like us who often struggle with compliance and price balancing. This consistency will assist small business owners in creating menus, determining reasonable meal costs, along with increasing focus on providing consumers with an improved experience.

However, the government must keep in mind regarding the small business owners to ensure that the essential categories, especially those that are centered on sustainable and farm-to-table initiatives, are not severely impacted.

This strategy will ensure that the new changes foster innovation in addition to enhancing operations, promoting ethical sourcing, and assisting business owners who are working to significantly transform India’s food and hospitality sector.”

Ajaypal Rathore, Chief Finance Officer, Burger Singh

“The revision in GST rates is a welcome step for India Inc. This move is expected to boost demand, help curb inflation, reduce the tax burden across the supply chain, and should significantly lower disputes related to applicable tax rates. At this stage, limited information is available in the public domain, so it would be premature to quantify the financial impact of the GST rate revisions on businesses. However, it is widely expected that products in the Food and Beverages category will become more affordable and accessible.”

Vikrant Batra, Co-Founder, Café Delhi Heights

“As a committed member of the restaurant industry and founder of a homegrown brand, I sincerely appreciate the recent GST reforms introduced by the Government of India. These measures are undoubtedly a step in the right direction and reflect the government’s intent to ease financial pressure on households. They promote affordability and are aligned with broader public interest.

However, from the perspective of the restaurant sector, the reforms offer only limited relief. While we welcome the rationalization of rates, the absence of provisions around Input Tax Credit continues to be a missed opportunity. For restaurants, especially in the standalone and mid tier space, the denial of ITC impacts margins and restricts the ability to reinvest in operations, innovation, and growth.

That said, we remain encouraged by the government’s ongoing engagement with the industry. We hope that future reforms will take into consideration the specific needs of the F&B sector and create a more enabling ecosystem for sustainable development.”

Deepak Sahni, Serial Entrepreneur & Investor, Founder, Healthians

“This GST overhaul is not only about slashing taxes but is also about shifting the game. The exemption on health insurance and reduced GST on fitness services signal a much-needed shift from reactive care to preventive health, something India has long needed. What stands out is the balance: while families get relief on critical healthcare and nutrition, harmful products remain untouched. This not only reduces the financial strain on households but also nudges the country toward healthier living. It opens up a stronger ecosystem where affordability, innovation, and accessibility can grow hand in hand. When prevention becomes affordable, we’re helping families steer clear of illness, not just react to it.”

Mandeep Singh, Managing Director, Arabian Delites

“The recent GST reforms on restaurant billing and essential ingredients are a welcome and progressive step for the food and beverage industry. By simplifying taxation and easing the cost burden on raw materials such as grains, oils, and fresh produce, the reforms give F&B players like us the flexibility to manage expenses more efficiently and plan better for the long term. Reduced input costs directly translate into greater freedom for businesses to source fresher, higher-quality ingredients, while keeping menus fairly priced and diverse. This balance allows us to serve customers better without compromising on taste, nutrition, or authenticity that Arabian Delites is known for.

Equally important is the move toward a more transparent billing system. When diners clearly see the value of what they are paying for, it fosters stronger trust and confidence between industry players and consumers. The clarity in pricing not only benefits customers but also strengthens the credibility of businesses operating in an increasingly competitive market.

Overall, these reforms set the stage for a healthier ecosystem where both restaurants and diners benefit. Businesses can focus on innovation, quality, and service, while customers enjoy authentic, high-quality dining experiences at fair prices. It is a step that supports growth, sustainability, and accessibility across the industry.”

Anant Goel, Founder & CEO, Handpickd

“We warmly welcome the government’s decision, which will significantly enhance consumer affordability and benefit our entire ecosystem. While fresh produce rightfully remains at nil GST, the rate cuts on dairy and processed foods are a monumental win for the entire value chain. This not only makes wholesome products more affordable for families but also directly boosts the income of farmer producer organizations. For Handpickd, this is a catalyst to strengthen our mission: connecting our customers to the best of what our farmers produce with unparalleled transparency and value.” 

Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks

“The GST reforms mark a landmark shift for the food services sector. With restaurant meals now taxed at a flat 5%, dining out becomes more accessible for consumers at a time when festive demand is set to rise. The rationalisation of rates across core inputs like food ingredients, packaging, and equipment will ease operating costs and improve business confidence. For Lenexis FoodWorks, these changes provide a strong platform to deliver greater value to our customers and scale more ambitiously in the months ahead.”

Chef Harsh, Founder, Boom Burger

“The new GST reforms are somewhat of a hit or miss move for F&B brands like ours. By cutting down to just two main tax slabs, 5% and 18%, the government has simplified compliance and lowered costs across the supply chain. While we, the producer, fall into the 5% category, online delivery platforms have to adhere to the 18% slab.

At Boomburger, many of our everyday essentials now fall under the 5% bracket, which directly reduces input costs. That means we can channel savings into better quality ingredients, innovation, and keeping our pricing attractive for customers.

However, online platforms like Zomato and Swiggy have to charge 18% GST so that essentially offsets our potential gains. While our burgers may become cheaper to produce, higher platform fees will definitely deter customers from ordering in, given how price sensitive the Indian market is. It’s a balance we’ll have to navigate carefully.

For diners, one of the most exciting changes is the drop in GST on eating out. A burger meal that earlier had 12 – 18% GST will now carry just 5%, making dining more affordable and encouraging people to step back into restaurants again.

Overall, these reforms feel like a step in the right direction. By reducing complexity for operators like us and improving consumer value, it gives quick-service brands the chance to scale faster while staying competitive.”

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The event was graced by Nara Lokesh, Minister for Minister of IT Electronics & Communication, Human Resources Development and RTG in Andhra Pradesh Government, who attended as the Chief Guest. In his address, he stated: “Heritage Foods exemplifies how visionary leadership, and ethical governance can transform rural economies. Over three decades, the company has not only provided nutritional products to millions but has also uplifted the lives of countless farmers through fair and transparent practices.” 

Founded in 1992 by visionary leader N. Chandrababu Naidu, Heritage Foods was born in the wake of economic liberalization of early 90’s, with a singular mission ‘to empower India’s dairy farmers and delight consumers with fresh and healthy products’. That mission has since evolved into a thriving institution rooted in values, resilience, and responsible growth. 

“Our history is defined by service—service to the farmer, to the consumer, and to the nation,” said Angara Venkata Girija Kumar, Chairperson and non-Executive Director, Heritage Foods. “Through every milestone, we have consciously chosen to build our business with a governance-first mindset has allowed us to scale without compromise.”

Heritage’s robust institutional framework, guided by professional management and board oversight, has enabled it to stay ahead of both compliance and consumer expectations. This has been reinforced by sustainable practices, community engagement, and a long-term vision that puts rural prosperity and food security at its core. The company’s commitment to transparency and accountability was solidified with its public listing in 1994, a move that underscored its adherence to robust corporate governance—a vision laid down by its founder.

“Legacy is more than just longevity—it’s about staying true to our founding purpose,” said Srideep Kesavan, CEO, Heritage Foods. “On our 34th Foundation Day, we are excited to unveil our ambition for the next five years: ‘VISION 2030 – To be the most admired Dairy Nutrition Company in India’, backed by clear metrics and milestones. As we look ahead, we are confident that our strategy will help us continue to accelerate and be in a class of our own.”

Heritage Foods’ journey has been anchored in sound governance, a people-first approach, and transparent operations that touch every part of its value chain—from milk procurement at village collection centres to advanced processing facilities. Today, that vision thrives across 9,000+ villages, supported by guaranteed payments, veterinary care, access to quality feed, and women-led initiatives that fuel inclusive rural growth. Central to Heritage Foods’ operations is its unwavering commitment to farmer empowerment. The company ensures payments every 10 days, determined through transparent quality assessments using advanced technology, thereby guaranteeing fairness and fostering trust within its extensive network of over 300,000 farmers.

“What sets Heritage apart is consistency in values,” said J Samba Murthy, Chief Operating Officer, Heritage Foods. “We don’t chase quick wins. We build enduring systems, empower people, and foster partnerships that last, such as expanding consumer access through our growing network of Heritage Happiness Points, and by directly sourcing from thousands of farmers through our Procurement Centres.”

The brand also boasts the highest consumer loyalty in South India, with an 18% loyalty rate and over 51% market trial. Even as it modernizes with new processing lines, product innovation, and a nationwide distribution network, Heritage Foods continues to be guided by its founding ideals. 

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Inspired by the thought “Learning is more important than winning,” the campaign spotlights the everyday moments where mothers encourage their children to embrace progress over perfection, curiosity over competition, and lessons over short-term victories. A mother’s love is not measured in medals or report cards—but in the wisdom she imparts, the values she nurtures, and the strength she instils.

While launching this campaign, Brahmani Nara, Executive Director, Heritage Foods mentioned her own experience as a mother and said “As mothers, we often feel the pressure of our children’s performance—academics, sports, extracurricular—almost as if their achievements reflect on us. But true success is built on learning, growth, and resilience,” She further noted “At Heritage, we stand beside moms in this journey—ensuring Pure Nutrition that supports not only physical growth but also cognitive and emotional development.“

Srideep Kesavan, CEO, Heritage Foods adds “Milk is more than a daily staple—it’s a symbol of care and nutrition. Through ‘The Power of Learning over Winning’ campaign, Heritage Foods reinforces its commitment to being a trusted partner to mothers in delivering nutrition through pure Heritage milk.”

The campaign features a touching TVC that beautifully illustrates how pure milk becomes an essential force in a child’s journey and reminding mothers that every sip supports a lesson for tomorrow.

“Purity is not just what we deliver—it’s what we stand for,” adds Kesavan. “Heritage Foods is proud to be a part of the daily lives of millions of families. Our commitment to purity is rooted in our farm-to-home approach, ensuring every product is crafted with care and tested rigorously. We work closely with our network of dairy farmers, empowering them with modern practices, training, and ethical partnerships. Backed by 500+ Quality Experts, we perform over 25 stringent quality tests daily, guaranteeing a consistent supply of fresh, high-quality milk that supports learning, growth, and overall well-being.”

With a presence across 16 Indian states and deep roots in Andhra Pradesh and Telangana, Heritage Foods continues to meet the aspirations of modern families—providing more than just milk. In a world where transparency, authenticity, and trust matter more than ever, Heritage Foods stays committed to its legacy of farm-fresh purity, rigorous quality checks, and a steadfast promise of supporting mothers in raising well-rounded, resilient learners.

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Q3-FY25 Consolidated Financial Performance:

9M-FY25 Consolidated Financial Performance:

Q3-FY25 Business Highlights:

• Consistent Growth: Company achieved 10% Revenue Increase, Surpasses Rs. 10,000 Million in Quarterly Revenues for the third consecutive time.
• Milk Procurement Volume Soars: Q3 FY25 Sees 12.62% YoY Growth in Milk Procurement to 1.84 Million Litres per Day (MLPD).
• Lower Procurement Costs: Average Milk Procurement Price Drops 2.7% YoY to INR 41.91 per Litre, but higher than Q2 by Rs.1.66/Lt.
• Milk Sales Volume Growth: 6.08% YoY Increase in Milk Sales volumes to 1.17 million Lt per Day (MLPD) but registered a minor dip in avg selling price to Rs. 54.64/L from Rs. 55/L, due to mix change.
• Value-Added Products (VAP) Continued Strong Growth in Q3: Heritage Foods saw impressive growth in its Value-Added Products (VAP) segment, achieving a 17.6% increase in revenues, reaching Rs. 2,874 million. The contribution of VAP to total revenue rose to 28.2%, up from 26.5% in Q3 FY24.
• Including Ghee and Butter, VAP Revenue Hits Rs. 3,959 Mn: When including consumer packs of Ghee and Butter, VAP revenue reached Rs. 3,417 million, growing at 19.5%. This segment now contributes 33.5% to total revenue in Q3 FY25, compared to 31.0% in the same period last year.
• Festive Season Campaigns Drive Further VAP Growth: In preparation for the festive season, we launched a series of engaging consumer promotions and impactful advertising campaigns, including scan-and-win promotion across our ghee and sweets range, boosting VAP growth.

Commenting on the Results, Brahmani Nara, Executive Director, said: “I am pleased to announce that Heritage Foods Limited has had 10000 million+ revenue for the third consecutive quarter. In 3QFY25, our revenue grew by 10% YoY, reaching Rs. 10,339 million. EBITDA for the quarter was Rs. 741 million, resulting in a 7.2% margin. Notably, our net profit increased significantly by 60% year-on- year to Rs. 431 million, resulting in a 4.2% margin, reinforcing our strong financial standing. We remain confident that our commitment to innovation, quality, and customer engagement will enable us to not only navigate but thrive amidst future challenges. As always, we remain dedicated to creating shareholder value with unwavering passion and commitment. In the upcoming quarters, we will continue to focus on enhancing our business model by advancing up the value chain, ensuring our ongoing success.”

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As the sun set on April 7th, a grand celebration unfolded at the prestigious Pradhan Convention Hall in Nanakramguda, near Hyderabad’s bustling Outer Ring Road. It was a momentous occasion, marking Vijetha Supermarkets’ 25th anniversary, a milestone that resonated with pride and gratitude. Amidst the glittering lights and jubilant atmosphere, an evening of festivities commenced.

Among a gathering of distinguished guests and leading lights of the retail industry, chief guests Arekapudi Gandhi, MLA, Serilingampally, Hyderabad, and Nara Brahmani, Executive Director, Heritage Foods Limited, honored the event with their presence.

The festivities commenced with the age-old tradition of lighting the lamp, symbolizing the illumination of knowledge and prosperity. This was followed by a soulful prayer, which echoed with the hopes and aspirations of the community. Adding to the enchantment of the evening was a captivating Bharatanatyam performance, a graceful ode to the rich cultural tapestry of India. Behind the scenes, the meticulous coordination by Shreyas Media ensured that every moment unfolded seamlessly, like a wellchoreographed orchestra.

Speaking on the occasion, Arekapudi Gandhi extended heartfelt congratulations to the Vijetha family, acknowledging their dedication and service over the past 25 years. Reflecting on his personal experiences as a customer, Gandhi shared how Vijetha’s commitment to quality food grains has left an indelible mark on countless lives, instilling trust and confidence in every purchase. For him and many others, Vijetha isn’t just a supermarket; it is a trusted companion on the journey of life. “As a customer, I have always been impressed by the freshness, purity, and authenticity of the food grains available at Vijetha. Knowing that I can trust the products on your shelves gives me peace of mind and confidence in the meals we prepare for ourselves and our families.

Expressing her sentiments, Nara Brahmani emphasized that Vijetha’s success story isn’t just about numbers. “It is about the people who have poured their heart and soul into shaping Vijetha’s legacy. From the diligent employees who ensure a seamless shopping experience to the visionary leaders who charted the course for success, each individual within the organization has contributed to the remarkable journey of Vijetha.”

Amidst the jubilation, the Jubilee Jackpot Lucky Draw stole the spotlight, offering customers a chance to win exciting prizes. With each purchase of Rs. 499 or more, customers received a token of appreciation in the form of a coupon, symbolizing the bond between Vijetha and its patrons. From the thrill of winning a Tata Nexon Electric Vehicle to the joy of winning Royal Enfield Classic 350 motorcycles and Chetak Urbane EV Scooters to receiving a Panasonic Electric Rice Cooker, every prize was a testament to Vijetha’s commitment to rewarding their customers and enriching their lives.

As part of the celebrations, longserving employees and top performers at Vijetha were honored, with everyone acknowledging their commitment and valuable contributions to the company’s achievements. Recounting Vijetha’s journey from one store to 110 stores, Jagan Mohan Rao, MD, Vijetha Supermarkets expressed his gratitude to all employees and vendors for their relentless support and partnership throughout the retailer’s journey. As the evening drew to a close, Executive Director Sandeep Murakonda who is the elder son of Rao, offered a vote of thanks. “With the continued support of our esteemed guests, dedicated employees, loyal customers, and valued partners, we are confident that Vijetha supermarkets will continue to thrive and evolve in the years to come.” He expressed his unwavering commitment to preserving Vijetha’s legacy while embracing the winds of change.

Siddharth Murakonda, Marketing Director, and younger son of Rao, expressed his belief in leveraging the latest technology and data analysis to enhance business operations. “I firmly believe in leveraging the latest technology and data analysis to enhance our business operations. The introduction of robotics and embracing cutting edge solutions will pave our business journey in the future and help achieve our goal of expanding our network to 200 stores by 2030.” As the curtains fell on this unforgettable evening, amidst laughter and camaraderie, one thing became abundantly clear: Vijetha Supermarkets isn’t just a store; it is a symbol of resilience, integrity, and the indomitable spirit of southern India. And as the journey continues, guided by the light of tradition and the promise of tomorrow, Vijetha stands poised to script yet another chapter in its remarkable story of success.

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The collaboration has seen the installation of an advanced SIG XSlim 12 Aseptic filling machine at Heritage Foods’ manufacturing unit in the Medchal−Malkajgiri district of Telangana. With an impressive capacity of 12,000 SIG XSlimBloc carton packs per hour, this state-of-the-art machine offers unparalleled flexibility. It can effortlessly accommodate nine different volume sizes, ranging from 80ml to 200ml, all on the same filling line. Remarkably, the machine can transition between volume sizes in under 15 minutes, ensuring swift adaptability to varying consumer demands.

This strategic investment empowers Heritage Foods to effectively cater to diverse consumer segments, capture different price points and enhance its market reach. The implementation of the new line from SIG will empower Heritage to introduce a diverse range of products that cater to various consumer taste preferences, ranging from sweet and indulgent milkshakes to refreshing spiced buttermilk. To drive growth, Heritage is concentrating on expanding its portfolio of value-added products, with beverages being a crucial segment.

Bhuvaneswari Nara, Vice-Chairperson & Managing Director of Heritage Foods, said that the company is committed to delivering joy and well-being to consumers through their products. She underscored the shared values of sustainability and convenience that Heritage Foods and SIG hold, highlighting the importance of their partnership.

Echoing this sentiment, Brahmani Nara, Executive Director of Heritage Foods, emphasized the critical role of innovation and distribution expansion in driving growth in the drinkables segment. She noted the transformative potential of the new SIG line, which enables Heritage Foods to offer a wider range of drinkables in various pack sizes, catering to diverse consumer preferences and price points.

The SIG XSlimBloc carton packs, used by Heritage Foods, are known for their sustainable composition, lightweight design, and recyclability. This aligns with Heritage Foods’ commitment to sustainability. The company plans to utilize SIG’s packaging solutions to fill a variety of beverages, including lassi, buttermilk, cold coffee, milkshakes, energy drinks, and UHT milk.

Abdelghany Eladib, President & General Manager IMEA at SIG, expressed optimism about the partnership’s potential to diversify the packaging landscape in India. He emphasized the mutual benefits for both companies, with Heritage Foods gaining flexibility to adapt to market demands and SIG expanding its presence in the Indian market.

Vandana Tandan, Head of Markets for India and Bangladesh at SIG, highlighted the strategic advantage that Heritage Foods gains from utilizing SIG’s advanced packaging solutions and flexible filling technology. She emphasized the company’s readiness to respond swiftly to evolving market needs and capitalize on the growing demand for on-the-go products in India.

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