Health and Fitness Archives - Business of Food

Coffee Consumption Rising Among 56% of Indians

Business of Food Bureau — Wed, 04 Dec 2024 05:42:00 +0000

Coffee consumption is gaining a foothold among 56% of Indians, particularly women, younger generations, affluent classes, lower-tier city residents, and those in the southern region according to Mintel research. However, coffee’s wider adoption and growth are challenged by its perception as expensive and unhealthy among non-consumers (41% and 29%, respectively) and by tea’s dominance in […]

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Avvatar Unveils 100% Performance Whey Protein

Progressive Grocer Bureau — Mon, 23 Sep 2024 09:36:09 +0000

Avvatar, a trusted name in the health and fitness industry, from the house of Parag Milk Foods, has introduced Avvatar 100% Performance Whey Protein. This marks an important addition to its existing portfolio of high-quality whey protein. This new product extends Avvatar’s commitment to providing premium nutrition by offering a versatile whey protein designed for everyone. What sets it apart, is that it can be consumed not just by fitness enthusiasts but also by individuals seeking to enhance their daily protein intake, making it an ideal choice for supporting an active and balanced lifestyle.

India faces a significant nutrition deficit, with nearly 80% of the population lacking adequate protein in their diets, according to the Indian Medical Association (IMA). Avvatar aims to bridge this gap by offering a high-quality, and accessible, protein solution. Sourced from cow’s milk, Avvatar 100% Performance Whey provides 22g of protein per serving, offers nine essential amino acids, and supports overall health, including bone strength and digestion. It is available in two flavours, Belgian Chocolate and Cold Coffee, and is processed within 24 hours in a state-of-the-art facility to ensure optimal protein quality.

Available in 1 kg and 2 kg packs, Avvatar 100% Performance Whey is available for purchase on e-commerce platforms such as Amazon and Flipkart. The product is priced at Rs. 2,099 for the 1 kg pack and Rs. 3,899 for the 2 kg pack.

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Myprotein Teams Up with Harsh Beniwal to Promote Lifestyle and Fitness

Press Release — Thu, 30 May 2024 13:16:48 +0000

Myprotein, an online sports nutrition brand, has partnered with Indian social media celebrity Harsh Beniwal to inspire and encourage Indians to prioritize their health and wellness. This collaboration aims to bring about a health movement across the country by showcasing how dedication, determination, and the right nutritional support can foster a healthy lifestyle.

By partnering with Beniwal, who seamlessly balances his acting and fitness journey, Myprotein seeks to motivate the youth of India to prioritize their well-being.

Expressing his excitement about the collaboration, Harsh Beniwal said, “I am thrilled to partner with Myprotein, which has been an integral part of my fitness journey. I am honored to collaborate with a brand that shares my passion for health and wellness. Together, we aim to motivate and empower individuals to prioritize their physical and mental well-being.”

A spokesperson from Myprotein added, “We are delighted to join forces with Harsh Beniwal, whose influence in India is exceptional. This collaboration exemplifies our commitment to spreading our message far and wide, inspiring everyone to move a little more and prioritize their health. It underscores the message of unity and strength encapsulated in our tagline, ‘Stronger Together, Since 2004.’ By reaching a diverse audience, we are ensuring that everyone can embark on their fitness journey and achieve their goals—no matter their starting point.”

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