A seasoned marketer with over 12 years of experience, Dua has built and scaled consumer-first brands across sectors including media, pet care, mental health, alcobev, and FMCD. His expertise spans marketing strategy, full-funnel performance campaigns, and brand transformation.

Over the course of his career, Dua has worked with organisations such as Heads Up For Tails, Kati Patang, Times Television Network, Godrej, iCrave, among others.

The post Jubilant FoodWorks appoints Adamya Dua as Head of Marketing appeared first on Business of Food.

Introduced earlier this year, the RTO Predictor is accessible to all D2C brands across various sales channels, including Shopify, WooCommerce, etc., irrespective of their chosen shipping partner. Brands can seamlessly integrate RTO prediction into the checkout process, allowing them to either conceal COD shipping or impose shipping fees on high-return-risk consignees.

Returns on cash-on-delivery significantly impact businesses as companies pay twice for logistics services without making a sale. COD orders constitute more than 60% of e-commerce orders in India. Delhivery’s RTO Predictor helps reduce RTOs by up to 20%, as claimed by the service provider. 

Nikhil Vij, Head of Product, Delhivery, said, “Dellhivery’s RTO predictor uses machine learning to assess the risk of return and non-acceptance of delivery that sellers face by analyzing the data already available from over 2.7 billion delivered shipments since the company’s inception. This enables the clients to predict customer behavior with far more accuracy and provide valuable insights. The technology helps brands understand the customer intent, particularly regarding their COD orders.”

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