Singh brings over a decade of experience across FMCG, retail, D2C, and food-tech marketing. Prior to joining Haldiram’s, he led growth and marketing initiatives at ITC’s food-tech and cloud kitchen business, where he played a key role in building the emerging food-tech vertical. He has also worked with brands such as Happilo International, Blackberrys Menswear, Cheil Worldwide, Spencer’s Retail, and Intex Technologies, spanning brand strategy, digital marketing, portfolio management, retail marketing, and strategic alliances.

Over his career, Singh has developed expertise in brand building, consumer marketing, D2C growth, digital ecosystems, retail expansion, and new product launches, positioning him at the intersection of traditional FMCG and modern food-tech businesses.

His appointment comes at a time when Haldiram’s is sharpening its focus on the QSR segment and accelerating its broader growth ambitions in India’s organised food services market.

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With the partnership, Haldiram’s will be able to tap into L Catterton’s global consumer sector expertise, operating prowess, and industry network, as well as local talent, insights, and relationships. This positions Haldiram’s to benefit from L Catterton’s vast capabilities, including that of the firm’s Executive Chairman of India Sanjiv Mehta, the former Chairman / CEO and Managing Director of Hindustan Unilever Limited.

Leveraging L Catterton’s sector mastery honed over investing in and growing consumer businesses for almost four decades, as well as Mr Mehta’s experience managing India’s largest consumer company and other leadership roles across various Unilever businesses over 25 years, Haldiram’s will endeavour to foster a global ‘India for the World’ brand. This will involve unlocking further value via a comprehensive range of initiatives in areas such as brand building, new product development, supply chain and distribution optimisation, geographic expansion, as well as talent development.

Mr Mehta commented, “Haldiram’s is an iconic Indian brand that resonates across the country as the undisputed leader in the ethnic snacks category and has significant potential to become a global brand in the packaged snacks space. We are delighted to back Haldiram’s and drive further growth in India’s evolving and flourishing consumer market, as well as galvanise its internationalisation.”

L Catterton has significant experience in building brands in the packaged food space across the world. Current and past investments in the space include Cholula Hot Sauce, Farmley, Ferrara Candy Company, Goodles, Kettle Foods, Kodiak, Little Moons, NotCo, Planted, and Plum Organics.

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Founded by Sujay Sohani and Subodh Joshi, who first met in Mumbai in 2000, SKVP began operations in 2010. Over the past 14 years, the duo has built the brand into a popular destination for quality vegan and vegetarian Indian street food.

In a major development, SKVP has entered into a strategic partnership with Indian FMCG giant Haldiram’s. The collaboration is expected to accelerate the brand’s growth and extend its reach to a wider audience across the UK.

With the Oxford Street opening and the Haldiram’s partnership, SKVP is poised for its next phase of expansion while staying true to its roots of serving authentic Indian flavours.

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The expansion brings Haldiram’s signature offerings to diverse settings — from the spiritual hub of Shirdi, to the cultural centre of Gondia, and the tranquil surroundings of Dragon Palace in Nagpur.

This development reflects the brand’s continued focus on strategic growth and its commitment to making Haldiram’s products accessible to a wider consumer base, underpinned by the dedication and coordinated efforts of its team.

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Speaking about the campaign, Kailash Agarwal, President – Retail, Haldiram’s said, “Holi is much awaited as everybody likes when the colours and joy are teeming together in the air, showcasing traditions which are beautifully symbolized with the timeless pairing of gulal and gujiya. At Haldiram’s, we have for decades, brought families together over nostalgic flavours to elicit sweet childhood memories. This year, our Holi gifting range brings the traditional flavours wrapped in our highly sought-after gujiyas, ensuring the festival is filled with warmth, happiness, and flavours.”

While the traditional Kesar Gujia remains prominent through the festivities, Haldiram’s will also present its exciting new varieties, like Coconut Dry Fruit Gujiya. 
To make the celebrations more exciting, Haldiram’s has made it easier to indulge in festive confectioneries by making Holi hampers available at Haldiram’s stores across the country and also hosting specially curated selections on Zomato for a limited time.

The post Haldiram’s unveils specially curated Holi Hampers with all-new campaign, “Ab Hui Na Holi: Gulal aur Gujiya ki Iconic Jodi” appeared first on Business of Food.

As an Indian multinational, Haldiram understands the pulse of its customers and remains committed to offering the finest culinary experiences. The new restaurant, with a seating capacity of 110, features a specially curated menu with handpicked Indian recipes, including chaat favorites like Raj Kachori, Indian snacks like Choley Bhature, North and South Indian cuisine, and an array of sweets such as Motichoor Ladoo, Kesar Rasmalai, and Kaju Katli. To enhance customer convenience, the outlet also introduces Table Service for a more comfortable dining experience.

Speaking on the launch of the all-new restaurant, Pankaj Agarwal, Director and Owner, Haldiram’s, said, “Dubai is a booming hub of culinary diversity, and we are elated to launch our first international outlet in this iconic destination. With a rich legacy of bringing authentic Indian flavours to people, we aim to be in a space where customers can expect Indian cuisine just the way they like it with unmatched hospitality. This is just the beginning of our expansion journey, and we look forward to bringing Haldiram’s to more international locations shortly.”

Sharing about the launch, Kailash Agarwal, President – Retail & QSR, Haldiram’s, added, “We are excited to enter the Dubai market with our unique Restaurant that has a strategic blend of dine-in and quick-service restaurant formats to reach our audience in Dubai. Dubai is a melting pot of global cultures which is deeply seen through the diversity in food and is the perfect stage for us to showcase the richness of Indian cuisine to the global audience.”

The launch of this flagship international outlet is a significant milestone, solidifying Haldiram’s position as a global ambassador of Indian cuisine. With its UAE expansion, the brand continues to redefine how Indian food is relished worldwide, staying true to its core—FOOD—and delivering the flavors customers love on an international scale.

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Haldiram’s Teej campaign aligns seamlessly with the age-old cultural celebration with a selection of Ghewar in flavours to suit diverse palates.

During the special occasion of celebrating Teej, Haldiram’s has introduced a special range of Ghewar and Feni gifting hampers, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. Each hamper contains a sumptuous assortment of Ghewar and Feni including Malai Ghewar, Kaju Cream Ghewar, Kesar Ghewar, Plain Ghewar, Rose Ghewar, White Feni, Kesar Feni, etc., among others.

Speaking about the unveiling of the Teej ki Meethi Reet campaign, Kailash Agarwal, President- Retail QSR, Haldiram’s, said, “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”

One can find the specially curated hampers at Haldiram’s stores and restaurants, website and also order online through Zomato.

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