Hyderabad has been strategically chosen for this expansion due to its cosmopolitan demographic. The city’s growing awareness and acceptance of chemical-free products make it an ideal location for TOW’s curated offerings. The current launch is in line with the company’s aim to achieve a 100 crore OR 100 stores target by end of 2025.

“Our Hyderabad store is only the first of many to come,” stated Gaurav Manchanda, Founder, Nimida Group. “We believe that health should not be a privilege reserved for the affluent. Our mission is to make our organic and natural groceries accessible and affordable to everyone.  With over 3000 worry-free, wholesome, curated groceries available, we are excited to empower consumers to embrace a healthier and safer lifestyle, free of harmful chemicals.

TOW’s expansion plan includes additional stores not only in Hyderabad but also in key markets such as Bangalore, Mysore, Pune, and other tier 2 and tier 3 cities across India. This strategic plan aims to create a robust network of COCO (company-operated company-owned) and FOFO (franchise-owned franchise-operated) stores, ensuring that the benefits of a chemical-free lifestyle reach an ever-widening audience.

“Our vision is to redefine industry benchmarks for authenticity, accessibility, and affordability,” added Gaurav Manchanda. “Since our launch in 2017, we have been committed to raising awareness about the compromises associated with conventional lifestyle choices. We’re proud to be at the forefront of this transformative movement.”

TOW offers a diverse range of products, including organic-certified, pesticide-free fruits and vegetables, wholesome chemical-free staples, personal care products devoid of parabens and sulphates, health and wellness items, and nutritious snacks—all curated with care for the community and the planet.

Residents of Hyderabad are invited to visit the new store in Pragathi Nagar and explore a unique shopping experience dedicated to worry-free, wholesome, curated groceries. With plans for additional stores in key catchment areas in the coming months, TOW is further solidifying its commitment to making chemical-free living accessible to all.

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STORE HIGHLIGHTS

Retailer/ Brand Name: Amma Naana
Launch Year: 1968
Company Headquarters: Chennai
Key Executives: Senthil Raj, CEO
Store Count: 1
Retail Format: Supermarket

KEY SPECS

Store Size: 8,500 sq.ft.
Geographical Area of Store Operations: Chennai
Major Product Categories: Store Service Options: In-store shopping; Delivery
Footfall: ~1800 daily

PERTINENT NUMBERS

Store Ownership Model: Sole Proprietorship and Self-owned
Employee Base: 40
Annual Turnover: Rs 20 crore
Future Plans: Launch another one-stop shop for all Indian and imported gourmet products in Chennai

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