Key measures implemented include:

• All invoicing from Baskin Robbins India and its distributors has shifted to 5% GST. Parlour billing systems now reflect the revised rates, and invoices (printed and digital) clearly display the 5% GST charge

In-Parlour Transparency:

• Base prices on parlour TV panels and translites remain unchanged (exclusive of GST)
• In parlours with digital screens, a running ticker announces the new GST rate
• Laminated price lists near POS counters indicate the new lower prices for all MRP products (pre-pack tubs, cakes, sticks, sandwiches, etc.)

Packaged Products: 

• While printed MRPs on some products may reflect older GST rates, customers will be charged lower prices as per the laminated price lists. Re-stickering has not been undertaken to avoid product quality risks from thermal shock

Consumer Communication:

• A full “before and after” price list is live on the brand’s website. In addition, the brand will also use a mix of traditional and digital platforms to reach out to consumers

Mohit Khattar, CEO, Graviss Foods, said, “we welcome the government’s GST rationalisation as a timely step that will strengthen consumption across categories. At Baskin Robbins, we are delighted to pass on the full benefit of this reduction to our consumers with immediate effect.

We are adopting a multi-channel approach to communicate this change — from social media announcements to in-store displays and transparent invoicing — ensuring that both our consumers and trade partners are fully informed. This not only makes the transition seamless but also reflects our commitment to value and trust.

As India’s largest ice cream parlour network, we believe this move makes indulgence more accessible and contributes to the larger growth story of India’s consumer economy.”

The post Baskin Robbins India implements GST reduction for consumers effective September 22nd appeared first on Business of Food.

Spanning over 750 square feet, the new Andheri outlet is the largest Baskin-Robbins location in Mumbai and amongst its largest in the country, symbolizing the brand’s ongoing commitment to offering premium, innovative dessert experiences to its customers. The grand opening event, attended by key stakeholders, industry leaders, and brand loyalists, was a celebration of Baskin-Robbins’ remarkable growth story in India and the SAARC region.

Since its entry into the Indian market in 1993 with Graviss Foods, master franchisee for Baskin-Robbins in India and the SAARC region, Baskin-Robbins has consistently adapted to the unique preferences of Indian consumers, making it a household name synonymous with indulgence and quality. The opening of the 1000th location is a testament to the brand’s successful strategy of using quality ingredients and offering a variety of flavours, which has fuelled its expansion across 290+ cities, including metropolitan hubs, as well as popular tourist and emerging non-metro markets, and made it one of Baskin-Robbins’ largest global markets.

Baskin-Robbins’ journey in India and the SAARC region has been characterized by continuous innovation, from introducing new flavours and formats to expanding its retail footprint through a mix of large locations, kiosks, and modern trade channels. It was one of the first brands to offer ice cream cakes, ice cream pizzas and ice cream “rocks”—bite-sized ice cream treats for easy snacking—in the region.

The brand’s ability to adapt to local market conditions and consumer preferences has been instrumental in its success, making it not just an international brand operating in India and the SAARC region, but an integral part of the consumer experience. Baskin-Robbins offers its popular signature flavours, like Mississippi Mud, Honey Nut Crunch and Bavarian Chocolate, and has also introduced menu items that draw from local sweet delicacies, like Gulab Jamun, Caramel Milkcake, and Rabdi Jalebi. In addition, it was one of the first ice cream businesses in the country to aggressively adopt online ordering several years ago and the first to have a loyalty program for its customer base.

“It’s an exciting day for us at Graviss Foods, the master franchisee for Baskin-Robbins in India and in the SAARC region, along with Inspire Brands, as we come together to celebrate the launch of Baskin-Robbins’ 1,000th location in the region.” remarked Gaurav Ghai, Chairman, Graviss Group. “This milestone reflects our shared values, deep commitment and exceptional execution in this market.”

“We are thrilled to celebrate this momentous occasion of opening our 1000th location in India,” said Michael Haley, President and Managing Director, International, Inspire Brands. “We would like to thank Graviss Foods for being such a strong franchisee in the region for over 30 years, and congratulate them, as well as the Inspire international team, for achieving this accomplishment. Baskin-Robbins’ success here is a reflection of our commitment to delivering exceptional and innovative experiences tailored to the Indian palate. We are proud to be a leader in the QSR space and excited to further expand our footprint in this vibrant market.”

“As India continues its upward march towards becoming one of the world’s leading economies, Baskin-Robbins is committed to being a part of this journey, contributing to the economy, creating jobs, and delivering happiness to consumers through continuing innovation in our products and services,” added Vikram Seth, Managing Director, Graviss Foods.

To cope with growing demand, The Graviss group recently set up a new manufacturing facility for Baskin-Robbins in India. With the 1,000th location milestone in India and the SAARC region, the brand is poised for even greater growth in the coming years, driven by ongoing innovation, strategic expansion, and a deep understanding of the evolving Indian market.

The post Baskin-Robbins opens its 1000th Location in India and the SAARC Region appeared first on Business of Food.

The post Insights Into Demand And Market Trends In Ice Cream Consumerism appeared first on Business of Food.

Baskin Robbins’ unwavering commitment to innovation has led to a range of new product launches over the past three years, including offerings such as ice cream cakes and other delightful desserts. Moreover, the brand’s dedication to fostering employment opportunities is evident, with nearly 4000 individuals benefiting directly and indirectly from its operations. Additionally, Baskin Robbins made an investment of Rs 100 crore in a new factory in India in 2022 to meet escalating demand. Expanding its reach beyond parlors, the brand has established a presence in over 4,000 retail outlets across major cities as it prepares to commemorate its 30-year journey in India in 2024.

Speaking about the company’s expansion plans, Vikram Seth, Managing Director, Graviss Foods, said, “As India strides towards becoming the world’s third-largest economy by 2030, Baskin Robbins India recognizes the impact of the country’s sustained growth and rising aspirations & affluence. With a commitment to providing high-quality ice creams & desserts in convenient locations across the nation, we aim to reach a significant milestone of 1000 stores spread over 270+ cities in the country making BR the largest Ice cream Parlor chain in India.’’

BR currently has over 900 stores across 250+ cities. The brand is strategically leveraging its franchise network to drive growth in India and the SAARC region.

The post Baskin Robbins to open 1,000 stores by 2024 appeared first on Business of Food.