With over 15 years of experience in retail, spanning leadership roles with GMR Group, RPSG Group, and Adani Group, Ram Shankar Ojha made the shift from corporate to entrepreneurship with a clear mission: to help emerging brands expand their reach. Leveraging his expertise in the imported and gourmet segment, he launched Hanker Global Enterprises, initially focusing on premium categories and steadily diversifying into a multi-brand portfolio.

The company’s growth has been built on two unwavering principles—honesty and exceptional service—delivered consistently to both retailers and manufacturers. In recent years, Hanker Global Enterprises has capitalised on rising demand for health-conscious, organic, and gluten-free products, positioning itself at the forefront of evolving consumer preferences.

When onboarding new brands, the team evaluates every critical factor—demand, margins, marketing, and packaging—but prioritises products that have both market traction and profitability. Retail relationships are anchored in service excellence and personal connection, ensuring loyalty in a competitive landscape.

Ram Shankar Ojha points out that credit terms from modern trade and thin margins from established brands remain significant challenges. His message to manufacturers is straightforward: “Understand the value and service a distributor provides on your behalf—it’s a crucial part of your brand’s success story.”

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