At the centre of its proposition is the ELEVENS ONE machine, priced at Rs 9,999. The compact coffee machine brews coffee from pods in 30 seconds, offering consumers a café-style brewing experience at home or in the workplace. The coffee pods are enclosed in capsules made from a minimum of 80% recycled aluminium and are compatible with Nespresso® Original Line machines.

Elevens Coffee sources its coffees from speciality coffee estates and roasters across India, including Hoysala, Boothgundi and Hosahalli in the highlands of Chikmagalur, among others. The brand’s portfolio brings together bold Robustas and expressive Arabicas, reflecting the diversity of India’s coffee-growing regions. Its range includes single-origin coffees, speciality coffees and signature blends, each offering a distinct flavour profile.

The portfolio is also designed around different consumption occasions and flavour preferences. Leaps and Bounds, with a flavour intensity of 8 out of 11, offers a bold and flavour-forward profile, while Vibe and Flow is rated at 10 out of 11. Ease and Unwind, a decaffeinated coffee, is rated at 5 out of 11 on the flavour intensity meter.

With coffee pods starting at Rs 504, Elevens Coffee is positioning its range as a more accessible speciality coffee option, allowing consumers to choose their coffee based on flavour preference as well as the occasion or time of day.

Gautam Sharma, Co-Founder, Elevens Coffee, brings over 20 years of experience in the food and beverage industry. Before starting the brand, he was a Director at Pudding & Pie, where he worked across brand building, consumer experience and commercial growth. At Elevens Coffee, he oversees product sourcing as well as the brand and commercial strategy, bringing together his experience in building customer-focused brands with his vision for the future of coffee in India.

For Sharma, the opportunity goes beyond selling coffee. His vision is to help build a stronger coffee-consuming culture at home in India and make high-quality Indian coffee more accessible to a wider consumer base.

“India has the potential to become not just one of the world’s leading coffee-producing countries, but also a much stronger coffee-consuming market. The opportunity is to make speciality coffee less intimidating and more accessible to the everyday consumer. We believe the combination of quality, convenience and affordability can change the way people experience coffee at home and at work. That is the disruption we are trying to create with Elevens Coffee,” Sharma said.

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