The Chandigarh launch is part of Popeyes’ ongoing expansion in India, strengthening its retail presence through prominent, high-footfall locations. Punjab Tricity remains a priority market within this roadmap, supported by steady consumer demand and consistent performance across existing restaurants in the region.

At the newly opened Elante Mall outlet, consumers can experience Popeyes signature Louisiana-style Cajun flavours and its globally recognised crunchy fried chicken. The menu includes the brand’s iconic Chicken Sandwich, Signature Fried Chicken, and Boneless Chicken with International Flavours, along with the popular Hot & Messy range, Flavour Burst Burgers, and a thoughtfully curated selection of vegetarian options developed specifically for Indian preferences. All chicken is prepared using fresh cuts, marinated for 12 hours, and hand-battered and breaded to deliver Popeyes’ signature Cajun crunch.

Commenting on the expansion, Gaurav Pande, Executive Vice President & Business Head, Popeyes India, said, “Punjab is a key growth market for us, given its openness to global brands and strong preference for bold, indulgent flavours. The encouraging response across the Tricity region validates our strategy of expanding thoughtfully in markets with high brand affinity. This new store launch in Chandigarh is an important step forward as we continue scaling Popeyes® across North India.”

To build a stronger cultural connection in Punjab, Popeyes® has collaborated with popular Punjabi singer and actor Jassie Gill as part of a digital-first social media integration. Known for his youthful appeal and love for indulgent flavours, Jassie Gill was a natural fit for the brand. In the campaign film, he is seen as a genuine Popeyes fan, having experienced the brand in international markets such as the USA and Canada, and sharing his excitement about finally having Popeyes® closer to home.

Operated in India by Jubilant FoodWorks Limited, Popeyes is on a rapid growth path, focused on building aspiration, fandom, and consistent retail presence across priority cities. The Chandigarh outlet invites consumers to experience Popeyes’ iconic crunch, distinctive Cajun flavours, and unmistakable American brand attitude, now closer than ever.

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