A pantry-friendly innovation rooted in time-honoured recipes, the new iD Ready Mix range brings consumers the same soulful taste of homemade tiffins—minus the hassle of preparation or the worry of additives. Designed for modern households that value both purity and convenience, the mixes are a response to the growing need for versatile, long-shelf-life products that can be prepared on demand.

“With iD Ready Mixes, we wanted to offer more than just convenience. Our goal was to stay rooted in tradition while creating pantry-ready solutions for modern lives,” said Rajat Diwakar, CEO(India), iD Fresh Food. “These mixes are proof that you don’t need preservatives or shortcuts to make food that’s flavourful, nourishing, and true to its authentic taste”

What sets the iD Ready Mix range apart is its uncompromisingly clean formulation. True to iD’s values, each mix is made without preservatives, soda, anti-caking agents, or raising agents. Instead, it’s built on real ingredients, inspired by kitchens of the past and perfected for today’s time-strapped, quality-conscious consumer. The products carry forward iD’s hallmark promise of “no nasties” and are manufactured in FSSAI-compliant environments that ensure safety, hygiene, and consistency in every pack.

Gaurav Kwatra, Chief Marketing Officer, iD Fresh Food, added, “iD has always been at the forefront of innovation—offering preservative-free products that stay true to their authentic taste and traditional practices, while ensuring healthier choices for today’s conscious consumers. With Ready Mixes, we’re extending that philosophy to the pantry shelf—making it easier than ever to whip up a hot, delicious South Indian meal at a moment’s notice.”

The range is currently available across general trade and supermarkets in Bengaluru, Chennai, Hyderabad, and other key metros, with plans to expand nationally across modern trade formats. iD aims to scale availability to over 1 lakh outlets across India in the next two years, backed by growing demand across both Tier 1 and Tier 2 cities, alongside strategic plans for international market entry.

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Kwatra is an accomplished marketing and business leader with over two decades of experience in building and leading iconic global and Indian brands. His expertise spans across diverse categories in food and beverages over his 20 years in Nestle and Britannia. Throughout his career, Kwatra has led high-impact marketing campaigns, driving disruptive growth and profitability.

Before joining iD Fresh, Kwatra held leadership positions at Nestlé. Kwatra’s ability to turn around brands, accelerate growth, and successfully launch new ventures has earned him a reputation as a results-driven leader.

Speaking about the appointment, Rajat Diwaker, CEO (India), iD Fresh Food, said, “We are thrilled to welcome Gaurav Kwatra to the iD Fresh family. With his deep expertise in brand-building and innovation across global and Indian markets, we are confident that Gaurav will bring a fresh perspective and energy to our journey. His track record of success and passion for driving consumer centric strategies align perfectly with our mission to bring clean, high-quality fresh food to every household. This leadership appointment marks an exciting new chapter as we continue to strengthen our presence in India and beyond.””I am excited to join iD Fresh at such an important time in the company’s growth journey. iD Fresh has built a solid brand with a strong sense of commitment to delivering high-quality, clean, fresh food products. What resonates most with me is the bedrock of strong values on which the company is being built. I look forward to enhancing iD Fresh’s market presence and creating deeper connections with our consumers,” said Gaurav Kwatra, CMO, iD Fresh Food.

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