This new facility aims to provide next-day deliveries to consumers across Visakhapatnam, Anakapalle, Kakinada, Rajahmundry, Srikakulam, and Vizianagaram while also generating over 1000 direct and indirect local job opportunities.

”Recognizing the increasing demand for fresh and quality groceries in the state, the new center is a necessary step, as Visakhapatnam aka Vizag is one of the fastest-growing e-commerce markets in the country,” says Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.

Covering an extensive area of 77,000 sq ft, the fulfillment centre can handle over 8,000 orders daily. It also provides significant opportunities for local businesses, MSMEs, food processing companies, and farming communities/FPOs by giving them access to the nationwide market through the e-commerce platform.

Apart from that, Flipkart Grocery has also included innovative features like voice-enabled shopping, credit options, and open-box delivery, enhancing the shopping experience for consumers in tier-2 & 3 cities.

Since its inception in 2007, Flipkart has played a pivotal role in India’s digital commerce landscape, serving millions of consumers, sellers, merchants, and small businesses. With a registered customer base exceeding 400 million, Flipkart offers over 150 million products across 80+ categories. In 2008, Walmart, a leading retailer in the US, announced plans to invest in Flipkart. In 2023, Flipkart secured US$700 million from Walmart as part of its US$1 billion fundraising initiative.

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STORE HIGHLIGHTS

Retailer/ Brand Name: Amazon Fresh
Company Headquarters: Bangalore; Has other offices in 5 different locations Chennai, Hyderabad, Delhi, Mumbai, and Pune
Parent Company: Amazon India, a subsidiary of the American e-commerce company Amazon, in Seattle
Launch Year: Aug. 2019 — for select pin codes in Bangalore; Nov. 2021 — Relaunched as a single unified store after integration of Fresh and Pantry

KEY SPECS

Retail Format: Online Supermarket
Key Executives: Srikant Sree Ram, Director, Amazon Fresh
Key Product Categories: Fruits & Vegetables; Frozen and Chilled products; Dairy and Meats; Dry Grocery; Staples; Snacks; Beverages; Packaged Food; Cooking Essentials; Household Supplies; Pet Food; Personal & Skin Care; Baby products; and lots more
Delivery Schedule: Two-hour delivery service; 1-3 day delivery Delivery Order Value: If you are a Prime member, you can schedule free delivery for your Amazon Fresh orders above Rs. 199. For Non-Prime members, a minimum order value of Rs. 199 is required to place an order and no additional charge for scheduled deliveries for orders above Rs. 600. A fl at delivery fee of Rs. 29 is charged for orders below Rs. 600 for Non-Prime members.
Geographical Area of Operations: Over 300 cities for delivery in 1-3 days; 35 dedicated sites across 14 cities in India for delivery in 2 hours — New Delhi, Gurugram, Noida, Mumbai, Thane, Vashi, Ahmedabad, Jaipur, Pune, Bengaluru, Mysore, Chennai, Hyderabad and Kolkata

PERTINENT NUMBERS

Customer Catchment: Nearly 65% of orders and over 85% of new customers on Amazon.in are from Tier II & III cities
Storage & Fulfillment: Amazon India has more than 60 fulfillment centers and more than 25 specialized sites dedicated to Amazon Fresh selection for daily essentials and grocery; ~1 million sq.ft. of dedicated space for storage and fulfillment of tens of thousands of curated items in the Amazon Fresh selection
Farmer Network: Over 4,500 farmers and Farmer Producer Organizations (FPOs); 5 Farmer Centres; Sells 120 directly farm-sourced fresh fruits and vegetables through its farmer centres
Sourcing & Procurement: Sources over 200 metric tonnes of fruits and vegetables from collection centers close to the farms daily with payment made to farmers within 4 hours Employee Base: Amazon India has over 1 lakh delivery partners and about 65,000 employees working across verticals in India
Future Plans: Be the most automated digital grocer in India; Bring more local sellers and farmers on its platform; Keep upgrading the shopping experience with new features and enhancements while continuing to expand the infrastructure and widen the coverage to more cities and towns.

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