Breaking away from the monotony of traditional grocery retail, Fresh Signature introduces a pioneering concept with 17 live food experiences, blending curated live food stations with a diverse product array. Customers can indulge in a sensory journey exploring Fresh Dairy & Ethnic Sweets, Zero Waste Organic Zone, Turkish Delights, Patisserie, Premium Dry Fruits and Nuts, Ethnic Snacks, Live Khakra, Fudge and Chikki, an Ice-cream Sundae Parlor, a Noodle Bar, a Health Café, Artisanal Honey bar and much more.

The grand launch witnessed the presence of renowned personalities along with prominent names from the retail and food industry, influencers, food vloggers, and socialites. Pastry Chef and the ‘Macaron Queen of India’, Pooja Dhingra, famous for her Le 15 Patisserie, graced the special preview of the store on February 2, 2024. Fresh Signature houses ‘The Patisserie’ at this store. Bollywood icon and health & fitness diva Shilpa Shetty also attended the launch event and showcased her association with the healthy quick noodles brand WickedGud, featured at the live noodle bar within the store.

Reliance Retail currently operates 141 Fresh Signature stores, each spanning 3,000–5,000 sq. ft. of retail area, across the country. The brand sets itself apart with a commitment to quality and convenience, offering a wide assortment of everyday grocery essentials, including rice, pulses, flours, edible oil, chocolates & confectionaries, biscuits, processed food, juices & beverages, home & personal care products, along with international cuisines ingredients and local ethnic snacks. The hallmark of each Fresh Signature store is the availability of fresh and high-quality fruits and vegetables sourced from the best farms, both locally and globally. Reliance Retail plans to expand this concept to other locations and delight customers pan-India in the coming months.

Avinash Tripathi, Vice President and Concept Head, Freshpik & Fresh Signature at Reliance Retail, took to his LinkedIn account to acknowledge the momentous occasion. In his post, he expressed sincere appreciation for his team’s dedicated efforts in successfully executing the project. “Ditch the Dull and Elevate your Grocery Game with our Experiential Supermarket, Fresh Signature @ Infinity Mall Lokhandwala, in a Brand new avatar! A store that captures and caters to the day to day needs and essence of Indian Customers with 17 Innovative Experiences! Explore the extraordinary where grocery shopping meets culinary inspiration.”

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The awards ceremony spotlighted the significant milestones achieved by the sector through collaborative yet distinctive initiatives aimed at enhancing competencies when servicing customers. The evening acknowledged excellence of brands  in numerous dimensions ranging from marketing and promotions to employee practices.

Sharing his thoughts on the 16th Coca-Cola Golden Spoon Awards, Nikhil Behl, CEO — Food Business, IMAGES Group, shared “Indian retail and FMCG industry retailers are taking note of this shifting consumer landscape. The achievements of the evening stands as a testament to the collective drive of the industry towards further upliftment of operations and establishment of a  sector which reflects the elements of  trust, determination and adaptability.”

Winners List:

Nature’s Basket won big at the ceremony taking home 5 awards across categories while Reliance Retail too bagged big at the 16th Coca-Cola Golden Spoon Awards.

IMAGES Most Admired Store Launch Of The Year – QMart Convenio (Debut), Nature’s Basket (flagship store launch)  & Nature’s Basket (new store launch –  Defence Colony, New Delhi)

IMAGES Most Admired Retailer Of The Year (Innovation & Merchandising) – Honey Smart Cart

IMAGES Most Admired Retailer Of The Year (Market Expansion) – Fresh Signature

IMAGES Most Admired Retailer Of The Year (Marketing & Promotions) – Nature’s Basket #TastetheWorld

IMAGES Most Admired Retailer Of The Year (ESG Initiatives) – Lulu Hypermarket for CSR Initiatives &  Truly desi for Green Initiatives

IMAGES Most Admired Retailer Of The Year (Single Store with highest YoY growth) – Freshpik, Jio World Drive, Mumbai 

IMAGES Most Admired Retailer Of The Year (Customer experience/Service/Acquisition) – Nuts N Spices

IMAGES Most Admired Turnaround Success Story Of The Year – MagSon Gujarat

IMAGES Most Admired Category Performer Of The Year:

1. Prasoon Bharadwaj, Reliance Retail for Staples
2. Zubin B. Nowrojee, Reliance Retail for Processed Foods and Savouries
3. Hemant Mecwan, Reliance Retail for Beverages & Confectionery
4. Suresh Kolama, Nature’s Basket for Fresh Foods
5. Mrinal Kumar, More Retail for Dairy
6. Tanaya Mehta, Nature’s Basket for International Food

IMAGES Most Admired Convenience Store of The Year – The New Shop

IMAGES Most Admired Gourmet Retailer Of The Year – Nature’s Basket

IMAGES Most Admired Regional Supermarket Of The Year (South) – Ratnadeep 

IMAGES Most Admired Regional Supermarket Of The Year (East) – Arambagh’s Foodmart

IMAGES Most Admired Regional Supermarket Of The Year (West) – Sahakari Bhandar

IMAGES Most Admired Regional Supermarket Of The Year (North) – Le Marche

IMAGES Most Admired Supermarket Chain Of The Year – Fresh Signature

IMAGES Most Admired Big Box Retailer Of The Year – Smart Bazaar

IMAGES Most Admired Brand Retailer Partnership Of The Year (Market Expansion & Sales Growth)

1. Daawat & Smart Bazaar
2. Nabati & More Retail

IMAGES Most Admired Brand Retailer Partnership Of The Year (Brand Building) – Women’s Horlicks & Apollo Pharmacy

IMAGES Most Admired Brand Retailer Partnership Of The Year (Retail Promotions) – More Retail & Genteel

IMAGES Most Admired Brand Retailer Partnership Of The Year (Merchandise Differentiation) – Aashirvaad Ready To Cook Chapati & Jio Mart

IMAGES Most Admired Brand Retailer Partnership Of The Year (Launch) – Dabur Hommade Chutney & Smart Point

IMAGES Excellence Award – Spencer’s Retail for Quick Commerce Execution & Cinepolis for concession counter execution

IMAGES Spice Icon Awards:

1. Spice Icon of the Year –  Adesh Kumar, National Category Head –  Spices, Reliance Retail
2. Customer Service Excellence – Raja M, National Category Head – Branded Staples, Big Basket
3. Trade Excellence Award — Gunjot Singh Kochar, Associate Director- Grocery B2C, Flipkart
4. B2B Excellence – Rajiv Triptathi, Category Head – Spices, Metro Retail
5. Modern Trade Partnership — Khathing Luiram, Dy General Manager, Buying & Merchandising, and Saurabh Bansal, Chief Merchandising Officer, Spencer’s Retail
6. Quick Commerce Excellence — Anish Srivastava, SVP-Blinkit
7.  Emerging Business Excellence — Saurabh Maheshwari, Senior Vice President, Zepto
8. Category Dressing Excellence Award — Adesh Kumar, National Category Head –  Spices, Reliance Retail

 OTIF Excellence — Amit Gautam, National Category Head- Spices – Vishal Mega Mart

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