NBC began its journey with its first outlet in Jaipur and has since established a strong presence across major Indian cities, including Delhi, Pune, Jaipur, Udaipur, Kota, Surat, Gurgaon, Bangalore, Hyderabad, Kerala, Nagpur, Bikaner, Bhopal, Indore, and Lucknow. Today, the brand operates 65 outlets across these cities.

Reflecting on this achievement, Akshay Kedia, MD, NBC, said, “Completing 7 years is a momentous achievement that brings with it great responsibility. Our goal is to sustain our brand’s legacy, meet customer expectations, and continuously offer compelling reasons for our patrons to keep coming back.”

To celebrate this milestone, NBC has launched a limited-time promotion for 31st August and 1st September 2024, where customers can enjoy a selection of NBC’s best-selling beverages for just INR 99. This special offer is NBC’s way of expressing gratitude to its loyal customers and inviting new ones to discover its innovative creations. Additionally, NBC is enhancing the customer experience with new app features and loyalty rewards. For every Rs 100 spent, customers will earn Rs 10 in cash loyalty points, which can be redeemed through the NBC app. The app also offers a range of convenient features, including the ability to place multiple orders, access exclusive deals, and manage purchases either at the store or through pre-orders. This initiative aims to make every visit to NBC more rewarding and enjoyable.

As part of its vision to become a global brand, NBC is set to embark on an expansion plan over the next three years. The company aims to open 400 new outlets worldwide, including 150 locations across Europe. The expansion will begin with flagship stores and growth into two international markets, bringing the distinctive ‘Shrappe’ experience to new audiences. This international growth underscores NBC’s aim to replicate its success in India on a global stage. As the brand continues to evolve, it remains steadfast in delivering exceptional coffee experiences to its customers.

The post Nothing Before Coffee Celebrates 7th Anniversary, Opens 4 New Stores and Plans to Open 80 New Outlets by 2025 appeared first on Business of Food.

This partnership marks a significant milestone in Le Pain Quotidien’s global expansion strategy, with plans to establish over 100 outlets across India by 2035. The brand aims to achieve a valuation of Rs 1,000 crore over the next decade.

The venture is set to begin with an initial investment of Rs 35 crore, launching two flagship outlets in Mumbai by March 2025. This will be followed by an aggressive expansion targeting major metro areas and key travel retail locations, including airports. The expansion will not only re-establish Le Pain Quotidien’s presence in India but also create substantial value in this burgeoning market.

Expressing her enthusiasm about re-entering the Indian market, Annick Van Overstraeten, CEO, Le Pain Quotidien, said, “We are ecstatic to bring Le Pain Quotidien back to India. This marks a new chapter where we aim to create spaces that foster a sense of community, offering an authentic dining experience that celebrates the joy of simple, nourishing food. Partnering with Bake & Brew and Brijesh Agrawal ensures we meet the local market’s expectations and sustainability goals.”

The re-entry into India is not just about expanding the brand’s footprint but also about generating significant employment opportunities. The brand is expected to create approximately 1,500 new jobs, with Bake & Brew implementing extensive skills training programs to ensure high-quality service and an optimized customer experience.

In line with its commitment to health and wellness, Le Pain Quotidien’s Indian menu will feature a mix of global signature dishes and localized offerings, including millet-based dishes, salads, tartines, and organic sourdough bread. The brand plans to maintain 80% of its global menu while adapting 20% to local tastes, ensuring a perfect blend of international and regional flavors. Additionally, the restaurants will offer a range of healthy beverages, including homemade lemonades, teas, and coffees made with natural ingredients.

Founded by Alain Coumont in Brussels in 1990, Le Pain Quotidien has built a legacy of offering high-quality, fresh dishes that contribute to customers’ well-being. With a presence in over 20 countries and 220 stores, the brand’s focus is on promoting health and wellness which will be central to its operations in India.

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About the Brand

Established in 2019 by Santosh Tyagi, Ghoomar Traditional Thali Restaurants emerged as a foodservice outlet known for the culinary legacy of Rajasthan. Rooted in a relentless pursuit of excellence, the brand remains steadfast in its mission to offer an authentic Rajasthani dining experience. Starting humbly with an inaugural outlet in Connaught Place, Delhi, Ghoomar has rapidly expanded to 15 outlets across India. With each new establishment, they have garnered unwavering affection and support from their clientele, solidifying their status as one of the leading restaurant in Rajasthani cuisine.

Brand’s USP

The brand’s USP lies in its dedication to preserving and celebrating the traditional flavors of Rajasthan. The core strength lies in the authenticity of their cuisine, crafted by skilled culinary chefs who have mastered the art of preparing Rajasthani delicacies. Ghoomar takes pride in its unlimited thali concept that encompasses an array of delectable dishes, ensuring a wholesome dining experience.

Value Proposition

Ghoomar’s value proposition revolves around offering a unique blend of flavors, aromas, and the vibrancy of Rajasthani culture. The brand aims to take their customers on a culinary journey, transcending geographical boundaries and immersing them in the royal traditions of Rajasthan. Their commitment to quality, warm hospitality, and the use of the finest ingredients have earned them loyal customer base that continually returns for their signature Rajasthani thali.

Future Plans

Looking ahead, Ghoomar envisions further expansion and setting new benchmarks in the food retail industry. A significant part of this vision is the introduction of Ghoomar Village, an innovative dining concept that merges the culinary and cultural richness of Rajasthan.

Launched recently at Pacific Mall, NSP, Pitampura, Delhi, Ghoomar Village offers an expansive 6,500 sq. ft. space where guests can enjoy Rajasthani delicacies along with a plethora of entertainment options, including Kalbeliya Dance performances, Puppet shows, Magic shows, and more, all under one roof. This concept aims to provide a complete entertainment experience, blending traditional charm with modern comfort, thus enhancing the overall dining experience.

Ghoomar is poised to be a destination for families and friends to create cherished memories, while enjoying the essence of Rajasthan.

STORE HIGHLIGHT

Name of the Foodservice/ Brands:  Ghoomar Traditional Thali Restaurants

Parent Company: Indian Cuisine Crafts

Company Headquarters: K-43, Connaught Place, Delhi – 110001

Launch Year: 2019

Key Executives: Santosh Tyagi

Retail Format: Foodservice outlets

KEY SPECS

Target Customer Base: Families

Signature Dishes/Cuisines: Unlimited Rajasthani Thali

Technology in use: PetPooja

Options: Take-out, Delivery and Catering Services 

PERTINENT NUMBERS

Retail Outlets: 15 outlets

Average Sales per Month: 30 lakh per month

Number of Employees: 800+ employees

The post Profile: Ghoomar, the vibrancy of Rajasthani culture on a plate appeared first on Business of Food.

The 5th edition of the NRAI India Food Services Report provides an in-depth analysis from industry stakeholders and consumer voices. The report offers valuable insights into operational models and practices, investment strategies, dining trends, and sustainability efforts.

According to the report, the Indian Foodservices Industry is estimated to be valued at Rs 5,69,487 crores as of FY24. It is projected to grow to Rs 7,76,511 crores by FY28, achieving a CAGR of 8.1% overall, with the organized segment expected to grow at a CAGR of 13.2%.

Commenting on the report, Kabir Suri said, “The primary objective of this report is to present these critical facts to both the Central and State Governments to enhance our economic contribution to India’s GDP and to serve as the most accurate and definitive source of information on the Foodservices sector. I extend my gratitude to all NRAI members for their contributions to this report.”

Sagar Daryani, Vice President of NRAI, added, “Our NRAI IFSR Report provides critical findings that serve as a definitive tool for effective strategies and planning. It facilitates better collaborative communication between business partners, investors, vendors, and supply chain providers. This report is essential for the Food Services Industry to gain the necessary support and recognition from the Government, ensuring consistent and sustained growth.”

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Located in Vijay Nagar, the new outlet offers high-quality food and exceptional service. It features a modern and inviting ambiance, making it an ideal spot for family dinners, friendly gatherings, and business meetings.

Karigari by Chef Harpal Singh Sokhi is a culinary brand known for its unique fusion of international and traditional Indian flavors. The new Indore location is expected to uphold the restaurant chain’s high standards, further solidifying the brand’s reputation in the culinary industry.

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Culinary Innovation: MSMEs are the torchbearers of innovation in the restaurant industry. They are often the pioneers who experiment with novel flavors, ingredients, and cooking techniques. Their creativity keeps the industry dynamic and offers fresh culinary experiences while generating new employment opportunities.

Agility and Adaptability: MSMEs possess an innate flexibility that sets them apart from large corporations. This adaptability enables them to respond swiftly to market changes, making them resilient in the face of economic downturns and more attuned to customer needs.

Community-Centric: MSMEs are deeply rooted in their communities, fostering a strong sense of social responsibility. They are more inclined to support local businesses, contribute to charitable causes, and actively engage in community development initiatives.

Government Support: Governments often extend special schemes, incentives, and access to loans, tax benefits, and subsidies to promote the growth of MSMEs. Recognizing a restaurant as an MSME opens doors to these opportunities, significantly enhancing its prospects for success and sustainability

Equitable Competition: Classifying restaurants as MSMEs promotes fairness and healthy competition within the industry. This designation empowers policymakers to craft tailor-made policies and regulations that cater to the specific needs of the restaurant sector, thereby fostering a conducive business environment.

Financial support

Moreover, Non-Banking Financial Companies (NBFCs) have emerged as essential sources of financial support for MSMEs in the restaurant industry, especially in addressing equipment deficiencies like machinery. These specialized firms offer quick and accessible financing solutions, bridging the gap left by traditional banks and financial institutions.

For MSMEs in the restaurant sector grappling with equipment-related challenges, lending entities like Kinara Capital, with a focus on last-mile assistance, provide a convenient and efficient way to secure loans. These business loans can be employed to procure essential equipment, including refrigerators, crucial for preserving food items and upholding quality standards.

One of the key advantages of seeking financial aid from NBFCs is the flexible lending criteria and streamlined application procedures, resulting in faster approvals and swift access to funds. By leveraging these loans, restaurant MSMEs can invest in refrigeration systems and other machinery, thereby elevating their operational efficiency, enhancing

food storage capabilities, and ensuring compliance with food safety standards. This not only minimizes wastage but also guarantees a consistent and high-quality dining experience for their  customers.

Conclusion

The restaurant industry in India is a vibrant and ever-evolving sector that showcases the country’s rich culinary heritage and cultural diversity. It is a dynamic landscape where traditional flavors meet innovative concepts.

With its constant evolution and commitment to culinary excellence, the Indian restaurant industry continues to delight food enthusiasts and contribute to the country’s vibrant food scene. Micro, small, and medium-sized enterprises (MSMEs) play a crucial role in this sector by offering variety, flexibility, and community orientation.

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Tansen offers a diverse menu featuring dishes such as Sundried Tomato & Smoked Cheese Kulcha and Hyderabadi Marag—a spicy mutton soup infused with hazelnut and rose essence. The main course includes specialties like Green Chicken Curry, which blends chili, coriander, and raw mango, and Pathar-ka-Gosht, a dish traditionally cooked on flat granite stones. Innovative dishes include Edamame & Green Peas Kebab, combining Middle Eastern and Indian flavors, and Pepper Fish, served with applewood smoked pineapple chutney.

Talking about the new establishment, Amar Ohri,  Owner, Ohri’s Group, said “At Tansen, the culinary traditions of the Mughal era blend seamlessly with contemporary dining, resulting in dishes that embody history, creativity, and the pure pleasure of gastronomy. Tansen represents a fusion of tradition and innovation, creating a mosaic of tastes that excite the palate and leave a lasting impression on all who dine with us. We hope to continue to serve our guests with great experiences and smiling faces.”

The restaurant has a refined and inviting atmosphere, enhanced by live Sufi singers, making it an ideal setting for both romantic evenings and joyful gatherings.

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New Delhi has become the largest market for Wendy’s® in India, prompting this new addition. The V3S Mall outlet features self-ordering kiosks for a seamless and personalized experience and offers signature Wendy’s products such as the OG Spicy Aloo Crunch Burger, Flavor Fresh Premium Burgers, and the globally renowned Frosty. The new outlet is designed to cater to both take-away and dine-in customers, accommodating a diverse range of consumer needs.

Commenting on the new launch, Ankush Grover, Co-founder and CEO-India and MENA, Rebel Foods,  said, ‘‘As we celebrate the launch of Wendy’s dine-in store at V3S Mall, Laxmi Nagar in New Delhi, we are excited to further expand our reach across the region. With our tech-driven approach to delivery and dining, we aim to make Wendy’s a household name across India, and we are in the right direction to achieving that. The new store represents a significant step forward in our mission to make Wendy’s India’s newest burger obsession.” 

Currently, Wendy’s operates in over 100 locations across 20+ cities in India.

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The restaurant operator plans to open its first Indian restaurant at Mumbai Airport’s International Terminal, with ambitions for further expansion in transport hubs across India. Mumbai, being India’s financial hub and a major connectivity point to Europe, the Middle East, and Asia, is considered an ideal location for introducing Wagamama to new customers as well as travelers familiar with the brand.

Talking about the new partnership, Thomas Heier, CEO,  Wagamama, said,  “We are delighted to enter India later this year through our partnership with Travel Food Services, bringing our pan-Asian cuisine to a market where we anticipate significant demand. We look forward to working closely with TFS to scale our presence across India, as we continue our international expansion into exciting growth markets.”

Varun Kapur, Executive Director,Travel Food Services, added, “Wagamama is a brand which is highly regarded worldwide, and we are thrilled to introduce it to the traveling public in India. We look forward to opening the sites and welcoming customers through its doors later this year.”

Wagamama, established in 1992, is a pan-Asian casual dining brand in the United Kingdom. The brand is committed to menu innovation and food quality, ensuring a consistent experience for every guest. The brand’s signature dishes include grilled chicken ramen, firecracker, and chicken katsu curry. Wagamama also caters to a range of dietary preferences, with plant-based options making up 50% of the menu.

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Masala Republic, the foodservice restaurant located on the first floor of the building, boasts an all-vegetarian menu catering to the tastes of young, urban individuals who appreciate exceptional food and desserts. The restaurant offers a variety of dishes, including Fusion Chaat, Modern Indian, Continental, Chinese, and more.

Additionally, the establishment offers a special selection of South Indian sweets such as Bobbatlu, Bellam Ariselu, Putharekulus, Kaju Pakam, and a variety of namkeens like Chekkalus, Chekodis, Murrukkus, and Sakinalus, all available at Dadu’s. The brand also features Turkish delicacies, dry fruits, high-quality gelato in fusion flavors like motichoor gelato and rose kheer gelato, and a selection of bakery items.

One standout feature is the Interactive Gifting Station, where customers can create personalized gift hampers for any occasion. These hampers and gift boxes are fully customizable and assembled on the spot for the customer.

Speaking on the occasion, Rajesh Dadu, Owner, Dadu’s Sweets, said, “We are extremely excited and pleased with the opening of our newest outlet at Kompally, Hyderabad. We are confident about this new location and our latest banquet space, and we anticipate great success from here. Our brand has been expanding rapidly in recent years and is now ready for exponential growth with the upcoming establishment of a cutting-edge factory this year. This new outlet will enrich the overall portfolio of Dadu’s Group. We have plans to unveil several more branches in the near future.”

Muskaan Dadu, Managing Partner, added, “Without a doubt, our latest services will ensure complete satisfaction for our customers. In the near future, we plan to open two more stores at the airport and one in the city. Our vision is to see the esteemed traditions of our mithai craftsmanship go beyond borders with our upcoming export plans. Our main objective is to prioritize excellence in quality, exceed customer expectations, and enhance celebrations with the unique Dadu’s touch.”

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