According to Google, there are nearly 1.4 billion recipe searches annually with keywords, such as ‘easy recipes’ and ‘healthy recipes’. A consequence of our busy lives, when people see their fridge after a long day, they see disparate ingredients but nothing to eat.

Nutralite Chef is addressing this daily dilemma of ‘Aaj khane mein kya banau?’ and helping users overcome culinary challenges, such as availability of limited ingredients or specific dietary preferences, including allergies or intolerance.

Accessible via WhatsApp and web, Nutralite Chef integrates new age AI and ML technologies, including GPT-4xo, Retrieval-Augmented Generation (RAG), Perplexity, and Stable Diffusion, to enable voice or image-based search. The platform also offers unlimited recipes and personalized, step-by-step real-time guidance, while supporting multiple languages, photo search feature and voice commands for a seamless and interactive cooking experience. This ultimately helps in encouraging culinary creativity and supporting users to utilize ingredients from their fridge to come up with dishes that may not seem obvious.

Tarun Arora, CEO, Zydus Wellness said, “Today, technology has reshaped every aspect of our lives, and the health and wellness industry is no exception. At Zydus Wellness, we are driving innovation forward by merging cutting-edge technologies with the food science to solve real-world challenges. Nutralite Chef is a perfect example of this commitment. By leveraging the power of artificial intelligence, we are helping consumers take charge of their health and taste, making nutritious living achievable yet enjoyable, and at the same time inspire creativity in the kitchen. By combining the latest advancements with our commitment to wellness, we are redefining how technology can improve lives and foster healthier, more fulfilling lifestyles.”

Nutralite Chef also supports with meal planning and can recommend meals based on the user’s required serving size, dietary preferences, or calorie requirements, which saves them from decision fatigue. Unlike traditional recipe platforms, it delivers distraction-free suggestions without lengthy narratives or ads, making it ideal for quick and easy access to recipes.

Marking the second MarTech innovation from the house of Nutralite, the platform will play an important role in making technology accessible and enjoyable for everyone, allowing users to save time while enjoying a highly personalized cooking experience.

Nutralite brand ambassador and celebrity Chef Sanjeev Kapoor said, “Cooking is an art, and the kitchen is a realm where simplest ingredients can create extraordinary dishes. Nutralite Chef empowers every home cook to experiment, create, and enjoy the cooking process without barriers. I am elated to see Nutralite embracing technology in such a meaningful way, ensuring that cooking is always a fun and fulfilling experience.”

The platform can be accessed through https://www.nutralite.com/nutralitechef-ai  or WhatsApp 07948041559.

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The two-day congregation will set the stage for some intriguing discussions and conversations led by industry experts and new-age entrepreneurs to uncover the collaborative disruptions made by the industry over the years. One of the largest B2B events will be hosting the end-to-end of food business enablement – from product sourcing, and retail tech innovation trends to grocery retailing & food service best practices.

The event will be led by Damodar Mall (CEO – Grocery, Reliance Retail), as Chairman, India Food Forum – Food Retail, and Chef Manjit Singh Gill, President, Indian Federation of Culinary Associations (IFCA), as its Chairman, HoReCa Convention.

The mega business event will connect participants through deliberations on some gripping topics such as transforming supply chains with technology, collaborative strategies for the phygital growth era, mastering the cycle of food entrepreneurship and much more. With an impressive lineup of presentations, fireside chats and panel discussions, the conference will host 500+ brands, 100+ exhibitors, 300+ industry experts and 3000+ attendees for an endearing experience.

Commenting on the 17th edition of the India Food Forum, Nikhil Behl, CEO – Food Business, IMAGES Group shared, “The world over, we are seeing the powerful outcomes that result when food brands, retailers and HoReCa businesses collaborate to not just push consumption, but also to spotlight product innovation, better diets and consumer health. Throughout its history, India Food Forum has been the hub where many game-changing partnerships have been launched, and this focus on collaboration is our central mission this year. ”

Among the 300+ speakers at India Food Forum 2024 are: Aastha Almast (CEO & Co-founder, The New Shop), Abhishek Bindal (COO, Aditya Birla New Age Hospitality), Ajay Thandi (Co-founder, Sleepy Owl Coffee), Amir Majali (Founder & CEO, TruFalafel, Karak Enterprises), Amrut Mehta (Director, The Little Italy Group), Amrish Arora (MD, Fountain Hospitality), Ankit Patel (CEO, The Belgian Waffle), Anju Srivastava (Founder & CEO, Wingreen Farms), Anuj Singh (MD & CEO, Spencer’s Retail), Anurag Katriar (Founder & CMD, Indigo Hospitality), Dr. AK Tyagi (ED, Haldiram’s), Harpreet Tibb (Promoter, Tibbs Frankie), Lalit Jhawar (Co-founder & COO, Food Square), Sairam Krishna (COO, Instamart Swiggy), Saurabh Kalra (MD, McDonald’s India – West & South), and Murali Krishnan (Co-founder & CMO, Wow! Momo Foods), among others.

Other highlights include Future Forward Brands felicitation ceremony, the Star Progressive Grocers honours, the annual Coca-Cola Golden Spoon Awards and Pepsi IMAGES Food Service Awards celebrations.

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