Ferrero Rocher’s film showcases actor Hrithik Roshan wrapping a box of chocolates and shares how his sister is best at gifting, but for a change, he would like to surprise her with a box of Ferrero Rocher. He further elaborates how the “Roshans love Rocher” (while popping a praline), the delicious hazelnut chocolate that is truly the finest. While in the Ferrero Rocher Moments ad, the brand reinstates its ideology of #MaketheMmmmomentPerfect.Th digital film opens with actor Sara Ali Khan frantically searching for her phone charger in her room. Little does she know that her brother Ibrahim has playfully hidden it and left a surprise for her. When Sara finally discovers her charger, she also finds a delightful box of Ferrero Rocher Moments alongside a heartwarming note that reads, ‘Happy Raksha Bandhan, Behna! – Love, Ibrahim.’ She then expresses her love for her sibling and how these small moments of joy make their bond perfect.

Speaking on the campaign films, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said, “Rakshabandhan is a time to celebrate the unconditional bond between siblings, and we are thrilled to be a part of these heartfelt moments with our consumers. Both our brand films aim to evoke nostalgia and showcase the joy of gifting with Ferrero Rocher and Ferrero Rocher Moments”.

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This partnership underscores bigbasket now’s commitment to providing its customers with a memorable shopping experience, characterized by convenience, authenticity, and quality. bigbasketeers in different cities across India can purchase MMTC-PAMP Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g; MMTC-PAMP Banyan Tree® (999.9 Purity) Silver Bar, 10 g; Tanishq 22 Karat Gold Coin, 1 g; and Tanishq 22 Karat Gold Coin With Lakshmi Motif, 1 g on the occasion of Akshaya Tritiya.

Speaking about the collaboration, Seshu Kumar Tirumala, Chief Buying and Merchandising Officer, bigbasket, said, “Our collaboration with Tanishq, a trusted name synonymous with quality and craftsmanship in the jewellery industry, ensures that our customers can celebrate Akshaya Tritiya with the finest gold coins, reflecting prosperity and elegance. Additionally, our partnership with MMTC-PAMP, a globally recognized leader in precious metal refining, brings to our customers high-quality silver coins, adding a touch of purity and tradition to their celebrations. All of these will be delivered in 10 minutes.”

The word ‘Akshaya’ means ‘never diminishing’ in Sanskrit, and the day is believed to bring good luck and success. Purchasing gold on Akshaya Tritiya is a popular tradition, as it is thought to bring lasting wealth and prosperity. Marking this day, bigbasket is offering customers the finest quality gold and silver coins, ensuring that the values, blessings, or wealth acquired on the auspicious day grow and bring prosperity.

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