India’s breakfast landscape is as diverse as its culture, with each family embracing regional and traditional choices. In the fast-paced mornings, finding a convenient yet delicious breakfast is a challenge. Nutella’s new digital film seamlessly blends into this narrative, The film opens with Ranveer Singh facing a dilemma between his love for Nutella® and breads. In front of him are some of India’s favourite breads—dosa, paratha, bun, and roti— as he wonders which to choose – Nutella® or Breads. But he finds the perfect solution—Nutella® with bread! With his signature playful charm, he says, “Everyone loves everyone” It’s a love story that begins with the first bite—whether it’s Nutella® on a crispy dosa or a comforting Roti. And with a satisfied smile, Ranveer sums it up perfectly: “Mornings taste better with Nutella.”

Nutella® is offering an assured Rs. 40 cashback on every purchase, making breakfast even more delightful for consumers across supermarkets, kirana stores, and E-comms platforms. Taking brand love a notch higher, three celebrity chef influencers Chef Pankaj Bhadouria, Chef Natasha Gandhi & Chef Meghna Kamdar will share unique breakfast recipes, showcasing how seamlessly Nutella pairs with India’s favorite breads.

Zoher Kapuswala, Marketing Head, Nutella®, Ferrero India said, “Nutella® has shaped a unique space in the breakfast category, becoming one of the top choices for consumers. At Ferrero, we believe Breakfast brings joy, fosters connections, and makes everyday moments special. The ‘Nutella Loves Bread’ campaign highlights the perfect pairing of Nutella with breads, a combination that is just meant to be. With Ranveer Singh’s love for Nutella®, infectious energy and our first-ever cashback offer, we’re making breakfast even more exciting and irresistible for our consumers.”

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I’ve always been captivated by the food and grocery sector because it’s at the heart of everyday life. The constant evolution of consumer preferences and the challenge of delivering compelling brand experiences make this field incredibly dynamic. There’s something uniquely gratifying about being involved in shaping what people eat and how they shop. 

What part of your job brings you the greatest fulfillment?

What I find most rewarding is translating shopper insights into real, impactful changes on the retail floor. Collaborating with customers to bring those insights to life and seeing them resonate with shoppers is incredibly fulfilling. It’s about bridging the gap between data and a tangible, engaging shopping experience. 

Any role model who has influenced you?

Yes, I’ve been fortunate to have mentors who embody a solution-oriented mindset and a results-driven approach. Their leadership and ability to manage large teams have profoundly shaped my career. They’ve taught me the value of strategic problem-solving and effective team management, which continue to inspire and guide me. 

Any memorable experience or achievement in your career that you’re proud of?

One of my most memorable achievements was successfully navigating shifts in consumer preferences by staying ahead of emerging trends and adapting our strategies accordingly. In the food sector, where product quality is paramount, this proactive approach not only met but exceeded consumer expectations, leading to significant growth and brand loyalty. It was a fulfilling experience to see our anticipation and innovation translate into real market success. 

How do you stay motivated and inspired in your role?

I stay motivated by constantly pushing myself to be a better version of who I was yesterday. The drive to set new milestones and tackle fresh challenges keeps me energized, even during tough times. It’s about embracing growth and turning obstacles into opportunities for innovation and improvement. 

What’s the one thing people might be surprised to learn about you?

My love for travel. 

What methods do you use to stay current with the latest developments and innovations in your field?

I keep myself updated by diving into insightful newsletters and engaging with thought leaders on LinkedIn. These sources offer real-time updates and fresh perspectives, helping me stay ahead of industry trends and innovations. 

Any learnings that you would like to share?

Embrace new challenges with open arms. They may seem daunting at first, but pushing through them often leads to profound personal growth. Once you’re on the other side, you’ll not only have achieved something great but also be proud of the progress and resilience you’ve built.

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Ferrero Rocher’s film showcases actor Hrithik Roshan wrapping a box of chocolates and shares how his sister is best at gifting, but for a change, he would like to surprise her with a box of Ferrero Rocher. He further elaborates how the “Roshans love Rocher” (while popping a praline), the delicious hazelnut chocolate that is truly the finest. While in the Ferrero Rocher Moments ad, the brand reinstates its ideology of #MaketheMmmmomentPerfect.Th digital film opens with actor Sara Ali Khan frantically searching for her phone charger in her room. Little does she know that her brother Ibrahim has playfully hidden it and left a surprise for her. When Sara finally discovers her charger, she also finds a delightful box of Ferrero Rocher Moments alongside a heartwarming note that reads, ‘Happy Raksha Bandhan, Behna! – Love, Ibrahim.’ She then expresses her love for her sibling and how these small moments of joy make their bond perfect.

Speaking on the campaign films, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said, “Rakshabandhan is a time to celebrate the unconditional bond between siblings, and we are thrilled to be a part of these heartfelt moments with our consumers. Both our brand films aim to evoke nostalgia and showcase the joy of gifting with Ferrero Rocher and Ferrero Rocher Moments”.

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The campaign’s ad film features actor Sara Ali Khan. In the film, Sara Ali Khan shows excitement as she announces that Team India has won the match. Celebrating this victory, she exclaims how perfect the match was and reveals how to make the moment even more special with Ferrero Rocher Moments. Grabbing a pack, she gleefully highlights its shareability and encourages the audience to cheer for Team India by sharing Ferrero Rocher Moments. The film ends with her joining her friends and sharing the pack with them.

The film showcases how Ferrero Rocher Moments elevate celebrations to “Make the Mmmmoment Perfect.”

Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said, “We’re thrilled to join the nation in celebrating this momentous victory. Our new film, featuring the captivating Sara Ali Khan, encourages everyone to share Ferrero Rocher Moments and create perfect cricket-frenzy memories with loved ones. We are leveraging moment marketing and permissive content by identifying locally relevant content for India and amplifying it with celeb endorsement to be enjoyed by Indian consumers. All victories are celebrated with sweets, and here we give you the delectable creamy hazelnut taste experience in a crispy shell so that you enjoy this moment with a multi-sensorial delight.”

Ferrero India started its commercial operations in 2004. In 2007, the Government of Maharashtra awarded it mega-status for its state-of-the-art production plant in Baramati near Pune. India serves as a production hub for Ferrero in Asia and the Middle East. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, and Kolkata, with a robust distribution network across all the metros and mini-metros of India. Ferrero’s well-known brands in India include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®

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Presented to Nidhi Khare, Secretary , Ministry of Consumer Affairs, Food and Public Distribution (MoCA), the report delves into the pervasive challenges of food fraud, specifically targeting spurious and counterfeit food products. It offers strategic insights and actionable measures to combat this pressing issue.

Discussing the white paper, Nidhi Khare said, “In recent years, incidents of food fraud have significantly increased, posing serious risks to consumers, industries, and public health. Spurious and counterfeit products are a major menace in every sector. At the Department of Consumer Affairs (DoCA), we work diligently to create awareness and protect consumers from such activities. I am pleased that IFBA members have collaborated to produce this white paper, which adopts a multifaceted approach, engaging consumers, policymakers, and industry stakeholders to resolve this pressing issue.”

Deepak Jolly, Chairperson, IFBA, said, “As the global food and beverage industry grapples with the escalating threat of spurious and counterfeit products, the IFBA remains at the forefront of safeguarding consumer interests by promoting awareness of food safety and regulatory compliance. The release of this white paper reaffirms our commitment to promoting food safety, consumer trust, and industry integrity. We believe the report will be instrumental in effectively addressing the growing threat of spurious and counterfeit products.”

This white paper is written by the IFBA Focus Group, and includes significant contributions from Ferrero India, Coca-Cola, Chitale Bandhu Mithaiwale, Nourishco Beverages, and Glanbia Performance Nutrition. Its primary objectives are to safeguard consumer health, protect legitimate businesses, and strengthen the integrity of the food supply chain, ensuring a safer and more reliable market for all stakeholders.

The white paper is available for download at the following link: Spurious and Counterfeit Food Products: An Industry Perspective on Measures and Handling.

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Commenting on the launch, Zoher Kapuswala, Marketing Head of Nutella, Ferrero India, said “At Nutella®, we believe that food and landscapes form a distinctive identity. India is home to various iconic landscapes that attract people from all over the world. To make our 60th-year celebrations more memorable and to enhance breakfast experiences, we have introduced these special landscape jars. We hope these jars help consumers appreciate the beauty of our country and enjoy the delightful combination of Nutella® with each state’s favorite foods.”

Ferrero’s journey began as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it stands as one of the world’s largest sweet-packaged food companies, present in more than 170 countries. The Ferrero Group’s portfolio includes Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. Ferrero India commenced its commercial operations in 2004. In 2007, the Government of Maharashtra granted mega-status to its production plant in Baramati near Pune. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, and Kolkata, supported by a robust distribution network across India’s major and minor metros.

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The webinar will be inaugurated by Nidhi Khare, Secretary, Ministry of Consumer Affairs, Food and Public Distribution (MoCA). The virtual session is scheduled on Monday, 20th May from 4:00 pm to 5:30 pm and is open to the general public. 

The objective of the event is to create consumer awareness around the Legal Metrology Act and Legal Metrology (Packaged Commodities) Rules which implies adhering to certain standards set in terms of weights, measures, and labeling requirements to regulate trade and commerce in India.

Deepak Jolly, Chairperson, IFBA, says, “One of our primary objectives at IFBA is to enlighten and inform the consumers about all matters pertaining to food regulatory compliance, thereby helping them make informed choices. This webinar is a step forward in reinstating the belief of Indian Consumers in the Food and Beverage Manufacturing System and their regulatory compliance. The webinar will bring forth valuable insights from experts towards the increasing challenges of the global distribution of food and the role accurate measurement plays in improving the supply chain.”

The webinar will feature prominent personalities such as representatives from government bodies and industry experts. The speaker panel will include opening remarks by  Nidhi Khare, and will  be presided over by other dignitaries including Ashutosh Agarwal, Director – Legal Metrology,  M K Naik, Deputy Director – Legal Metrology, Delhi, Ashutosh Sharma, Deputy Director – Legal Metrology, Bhubaneshwar, Anjal Raj, Head Legal (South Asia), Ferrero India, and Praful Palkar, GM, Chitale Bandhu Mithaiwale. The closing remarks will be delivered by Dr Praveen Aggarwal, Executive Director, IFBA.

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The digital film shows Sara Ali Khan is all set to leave for her long-awaited Goa trip with friends. With enthusiasm, she credits herself for making the Goa plan a reality and pulls out Ferrero Rocher Moments from her bag. She indulges in the delectable treat before sharing it with her friends. The film aims to encourage consumers to choose Ferrero Rocher Moments as an everyday sharing and gifting option making every moment perfect. Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not just for festivals but for everyday occasions as well.

Zoher Kapuswala, Marketing Head-Pralines, Ferrero India, expresses his enthusiasm for the new campaign. The digital initiative will be available across various social media platforms. Ferrero India commenced its commercial operations in 2004, establishing its production plant in Baramati near Pune. Among Ferrero’s renowned brands in India are Nutella, Kinder, Tic Tac, and Ferrero Rocher.

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The campaign serves as a gentle reminder to infuse your Valentine’s Day celebrations with the exquisite touch of love – embodied by the perfect golden gift, Ferrero Rocher. Commenting on the campaign, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, expressed, “Ferrero Rocher complements a soulful Valentine’s Day and is the definitive gifting choice for heartfelt moments. Over the years, Ferrero Rocher has made an indelible mark as we rejoice this day with our loved ones.”

Ferrero Rocher’s affiliated brands within the Indian market comprise Nutella, Tic Tac, and Kinder Joy, all of which have become household names, weaving Ferrero into the cultural tapestry of Indian celebratory traditions. These brands are available at leading modern trade stores and e-commerce platforms. With its head office in Pune, Ferrero Rocher regional sales offices are located in Chennai, Delhi, and Kolkata, which ensures a robust distribution network across all the metros and mini-metros of India.

Link to the campaign film:

Instagram – https://www.instagram.com/reel/C2y8jnVLgOy/?igsh=MTBhNjlpczJlOGhpYw==

Facebook – https://www.facebook.com/share/v/mFAbwQPNYua9dbez/?mibextid=WC7FNe

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