The ‘Refresh Your Vibe’ campaign invited aspiring artists & music lovers to submit their own twist to a catchy beat created by Yashraj Mukhate. The contest was amplified on digital platforms and outdoors and received an overwhelming response with more than 1200+ entries. Emerging as the final winner, Khushi Ahluwalia earned the place on centre stage to co-create a jingle with Yashraj Mukhate and feature with him in Tic Tac’s new music video. 

Through this campaign, Tic Tac has empowered new and upcoming talent, providing them a stage to partner with famous artists and make their mark as an upcoming star. This mix of freshness and opportunity makes the campaign truly resonate with today’s youth. It shows the brand’s commitment to create engaging experiences and good vibes for consumers through music.

Expressing his excitement about the campaign, Zoher Kapuswala, Marketing Head, Ferrero India, said, “With ‘Thik Thaak Life’, we wanted to create something that not only entertains but also inspires young people to embrace positivity and fun in their daily lives. The response to the contest has been phenomenal, with entries pouring in from across India, reflecting the deep love for music and self-expression. Collaborating with Yashraj for the third consecutive year, has helped us continue with the momentum of bringing alive Tic Tac’s playful spirit in a way that truly clicks with today’s youth.”

The film opens with Khushi in her bedroom, disheartened by an “Audition Rejected” message on her laptop, until Yashraj’s reassuring presence lifts her mood. A quick cut takes them to a lively outdoor café, where the vibrant energy and cheering crowd slowly bring back her smile and good vibes. As they join in celebrations with friends, Khushi’s spirit reignites, and she breaks into a confident rap for an electrified audience. Confetti bursts, cheers erupt, and Yashraj beams with pride as he cheer

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Guided by Ferrero Group’s long-standing commitment to having a positive impact throughout its value chain, the report shares the significant and continued progress the business has made across its key sustainability priorities.

“Sustainability is deeply embedded in Ferrero’s long-term strategy. It’s a fundamental driver of business resilience and shapes the decisions we make, as we grow responsibly. In the face of global challenges, particularly climate change, our commitment remains clear: to source responsibly, innovate boldly, and safeguard the natural world for future generations. This progress is made possible by embracing collective action, leveraging innovation, research and development, and continuously learning from experience to deliver measurable, meaningful impact,” said Giovanni Ferrero, Executive Chairman, Ferrero Group.

“We made steady progress on our sustainability agenda during fiscal year 2023/2024. I am particularly proud of the ongoing steps we are taking to achieve our long-term commitments. We have successfully advanced our sustainability journey while maintaining strong financial stewardship across the company. We are making great efforts on the traceability of our key ingredients and improving supply chain visibility, while advancing our commitments to promoting human rights and continuing our work on decarbonisation across the business,” said Lapo Civiletti, Chief Executive Officer, Ferrero Group.

Ferrero’s latest Sustainability Report highlights continued progress in traceability across its global supply chains, with more than 90% of key ingredients now mapped to origin. Strategic partnerships with Sourcemap and Starling are strengthening precision tracking of key commodities – achieving 97% traceability for both cocoa and palm oil, and 94% for hazelnuts. 

Ferrero has made strong progress toward its 2030 goal of halving greenhouse gas emissions, with significant reductions already achieved compared to its 2017/18 baseline.

• Scope 1 and 2 emissions were reduced by 21.7%.
• For Scope 3, FLAG (Forest, Land, and Agriculture) and non-FLAG emissions were disaggregated to improve carbon accounting and enhance data reliability and accuracy. 
• 90% of electricity for manufacturing and warehousing is now sourced from renewables.

With 92.1% of its packaging now designed to be recyclable, the company has maintained its commitment to ensuring more than 90% of packaging materials are reusable, recyclable, or compostable. 

• Notable progress has been made in reducing virgin plastic, including a 13% decrease in the plastic-to-product ratio. This includes the conversion of Ferrero Rocher boxes from polystyrene to polypropylene in North America and China, resulting in an estimated saving of approximately 11,000 tonnes of plastic. 
• Other highlights include the launch of Nutella Plant-Based in jars made from 60% recycled glass and the rollout of Kinder Joy’s paper spoon.

Other highlights from the Ferrero Group’s Sustainability Report include:

• Food Safety and Quality: 100% of Ferrero plants certified against the Global Food Safety Initiative (GFSI) Standard.
• Responsible Consumption: Maintained focus on carefully defined serving sizes. 85% of marketed volumes had a serving size of 130 kcal or less, 63% were 100 kcal or less, and 91% were below 150 kcal per serving.

• Empowering People:
  • Continued impact with communities in sourcing countries through long-standing partnerships with international and local organizations, such as the International Labour Organization (ILO) and Save the Children.  
  • Kinder Joy of moving reached over 3.7 million children in 35 countries, with investments exceeding EUR13 million. In 2024, Ferrero has partnered with the Organization of American States (OAS) to promote inclusion, equity, and access to rights through sports and physical activity, particularly for children, adolescents, and women in the Americas.

At Ferrero India, we have achieved the following Sustainability goals: 

• 97.95% of Ferrero India’s packaging is designed to be recyclable, reusable, or compostable.
• Achieved Plastic footprint reduction of 28% compared to 2020/21. Reduced carbon emissions by 4651 tons in 2024/25.
• Achieved a 59.41% reduction in water intensity at Ferrero plant, through reduction and reuse initiatives since base year 2019/20 (reduction of 14.64 % vs 2022-23).
• Solar Panels installation covers an area of 30,000 sqmts, catering to 13% of the Factory load. Reduced carbon emissions by 2050 tons per year 
• Kinder Joy of Moving (KJOM) project is operational in the state of Maharashtra and has over 14,000 children participating in the program.

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At the heart of this campaign is a unique opportunity for music lovers to feature in a music video with Yashraj Mukhate by simply completing the track “Kyunki Meri Tic Tac Life Hai” created by him. To participate, consumers need to record their entry vibing to the specially composed jingle – “Kyunki Meri Tic Tac Life Hai” and upload it on the campaign microsite. The best music video which matches Yashraj Mukhate’s vibe and energy, will be featured with him in the video.

The contest will be live from 11th July till 26th July 2025, and the winning video will be featured in the official music release on 22nd August 2025. Encouraging singing, dancing, or simply grooving to the beat with the Tic Tac pack.

As the excitement builds towards the grand winner announcement on 30th July, the campaign offers participants additional opportunities to win thrilling rewards from concert vouchers every day to party boom speakers each week.

Expressing enthusiasm about the campaign Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said, with ‘Refresh Your Vibe,’ we’re speaking the cultural language of our core consumers. Music is one of the most powerful forms of self-expression today. Partnering with Yashraj Mukhate helps us connect authentically with youth and pop culture. This is our third collaboration with Yashraj, and each time, it’s been about creating something fun, and fresh. This time we’re not just running a campaign – we’re inviting our consumers to be co-creators of the culture they love.”

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Commenting on the launch, Zoher Kapuswala, Marketing Head of Nutella, Ferrero India, said “At Nutella®, we believe that food and landscapes form a distinctive identity. India is home to various iconic landscapes that attract people from all over the world. To make our 60th-year celebrations more memorable and to enhance breakfast experiences, we have introduced these special landscape jars. We hope these jars help consumers appreciate the beauty of our country and enjoy the delightful combination of Nutella® with each state’s favorite foods.”

Ferrero’s journey began as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it stands as one of the world’s largest sweet-packaged food companies, present in more than 170 countries. The Ferrero Group’s portfolio includes Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. Ferrero India commenced its commercial operations in 2004. In 2007, the Government of Maharashtra granted mega-status to its production plant in Baramati near Pune. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, and Kolkata, supported by a robust distribution network across India’s major and minor metros.

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The digital film shows Sara Ali Khan is all set to leave for her long-awaited Goa trip with friends. With enthusiasm, she credits herself for making the Goa plan a reality and pulls out Ferrero Rocher Moments from her bag. She indulges in the delectable treat before sharing it with her friends. The film aims to encourage consumers to choose Ferrero Rocher Moments as an everyday sharing and gifting option making every moment perfect. Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not just for festivals but for everyday occasions as well.

Zoher Kapuswala, Marketing Head-Pralines, Ferrero India, expresses his enthusiasm for the new campaign. The digital initiative will be available across various social media platforms. Ferrero India commenced its commercial operations in 2004, establishing its production plant in Baramati near Pune. Among Ferrero’s renowned brands in India are Nutella, Kinder, Tic Tac, and Ferrero Rocher.

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