Elysium Archives - Business of Food https://www.businessoffood.in/tag/elysium/ Latest Food News, Food Industry News & Business Update Mon, 30 Jun 2025 11:40:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.businessoffood.in/wp-content/uploads/2024/01/cropped-Food-in-32x32.png Elysium Archives - Business of Food https://www.businessoffood.in/tag/elysium/ 32 32 227603187 Nature’s Basket Wins Big with Elysium: How a Luxe Loyalty Program Redefined CRM in Indian Retail https://www.businessoffood.in/natures-basket-wins-big-with-elysium-how-a-luxe-loyalty-program-redefined-crm-in-indian-retail/ Wed, 21 May 2025 09:25:08 +0000 https://www.businessoffood.in/?p=9661 In a retail landscape where loyalty often rides on discounts, Nature’s Basket chose a bolder path—launching a lifestyle-driven membership that won hearts, habits, and high-value customers. The result? A CRM revolution named Elysium—and the IMAGES Most Admired Retailer of the Year: CRM Award at the Images Retail Awards 2025. From Points to Privilege: The Birth […]

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The post Nature’s Basket Wins Big with Elysium: How a Luxe Loyalty Program Redefined CRM in Indian Retail appeared first on Business of Food.

]]> 9661 Nature’s Basket launches India’s first gourmet food membership program https://www.businessoffood.in/natures-basket-launches-indias-first-gourmet-food-membership-program/ Mon, 27 Jan 2025 08:32:44 +0000 https://www.businessoffood.in/?p=7807 Nature’s Basket, the gourmet retail arm of Spencer’s Retail, has launched Elysium, a membership program designed to elevate the customer experience. This exclusive initiative has been launched across seven key cities: Mumbai, Pune, Bengaluru, Kolkata, Delhi, Gurgaon, and Ahmedabad. Elysium offers members a comprehensive suite of exclusive benefits, including enhanced pricing, personalized service, and exclusive […]

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]]> Nature’s Basket, the gourmet retail arm of Spencer’s Retail, has launched Elysium, a membership program designed to elevate the customer experience. This exclusive initiative has been launched across seven key cities: Mumbai, Pune, Bengaluru, Kolkata, Delhi, Gurgaon, and Ahmedabad.

Elysium offers members a comprehensive suite of exclusive benefits, including enhanced pricing, personalized service, and exclusive experiences. These experiences encompass invitations to curated tasting events and masterclasses at The Chef’s Table. Furthermore, members can enjoy seamless convenience with free home delivery, swift checkouts, and hassle-free returns.

Beyond gourmet offerings, Elysium extends its reach through collaborations with 35 esteemed brands across travel, dining, wellness, beauty, leisure, and fashion, providing members with a host of premium benefits that extend beyond the realm of food.

The official launch of the Elysium Membership was graced by renowned chef and entrepreneur Pooja Dhingra at the Nature’s Basket Artisan Pantry in Phoenix Palladium Mall, Mumbai.

“We are delighted to introduce the Elysium Membership to our discerning clientele,” stated Shashwat Goenka, Chairman of Spencer’s Retail and Nature’s Basket. “Elysium transcends the traditional retail experience, offering not merely exceptional products but a holistic, personalized journey tailored to the evolving needs and preferences of our esteemed customers.”

The Elysium Membership is now available for purchase at all Nature’s Basket stores.

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