Tapping into India’s Growing Coffee Culture

India’s coffee consumption has seen remarkable growth, with total consumption estimated at over one million bags, each weighing 60 kilograms between 2023 and 2024, driven by rising disposable incomes, urbanization, and a dynamic café culture. As the market evolves, consumer preferences are shifting towards health-conscious choices.

Kenangan Coffee is strategically positioned to tap into this trend with its signature use of Gula Aren, a natural palm sugar rich in essential nutrients and a lower glycemic index, making it a healthier alternative to refined sugars. By incorporating Gula Aren into its beverages, Kenangan Coffee offers a flavorful, nutritious coffee experience that resonates with modern Indian coffee lovers seeking both taste and wellness.

Edward Tirtanata, Co-founder & Group CEO, Kenangan Brands, expressed enthusiasm about the expansion, stating, “India’s vast young population and growing appreciation for diverse coffee experiences make it an ideal market for Kenangan Coffee. We are committed to delivering high-quality coffee that resonates with local preferences, creating memorable moments for every customer.”

The brand’s India menu featuring 35+ beverages and 20+ food items is crafted to delight consumers with the freshest local ingredients from both Indonesia and India, ensuring every cup captures the vibrant essence of both cultures.

Strategic Expansion Plans and Local Commitment

Founded in 2017, Kopi Kenangan has expanded to over 1000 outlets across Indonesia, Malaysia, Singapore, and the Philippines. The company aims to strengthen its international presence with a focused expansion in markets like India, planning to expand to 10+ outlets by the end of 2025. This will be supported by 120+ employees at company’s coffee chain, office and sourcing partners.

Sanjay Mohta, Vice President & General Manager – India, commented “Our mission is to blend Indonesian craftsmanship with local flavors, offering a unique coffee experience that contributes to India’s vibrant coffee culture. We look forward to building a strong community of coffee enthusiasts across the country.”

In line with its growth strategy, Kenangan Coffee intends to source select coffee offerings from local Indian producers, complementing its existing Indonesian flavour range. This initiative supports local agriculture and provides customers with a unique fusion of Indonesian and Indian coffee flavors. Additionally, the company is committed to creating employment opportunities, with plans to hire local talent across operational roles to foster a strong, community-driven presence.

The post Kopi Kenangan Enters India through its brand Kenangan Coffee: Southeast Asia’s First F&B Unicorn Launches in a Dynamic Market appeared first on Business of Food.

Founded in 2017 by Edward Tirtanata and James Prananto, Kenangan Coffee began as a humble coffee stall and has since grown to over 800 outlets across Southeast Asia, with a mission to serve premium, locally sourced Indonesian coffee globally.

Maini brings over 20 years of experience in scaling retail operations in fast-paced environments. He previously led business development for Subway (North & East) and held leadership roles at Burger King, Chaayos, Lenskart, and More.

The post Kenangan Coffee appoints Dheeraj Maini to lead India expansion appeared first on Business of Food.