Ecommerce India Archives - Business of Food

AB InBev India joins the ONDC Network to empower micro-entrepreneurs

Press Release — Wed, 18 Sep 2024 12:13:12 +0000

AB InBev India, a leading beer and beverage company, is empowering micro-entrepreneurs across India through the Open Network for Digital Commerce (ONDC). This initiative is a part of AB InBev India’s ‘Swadhaar’ program, which aims to help businesses run by micro-entrepreneurs across the communities the company serves.

The ‘Swadhaar’ program addresses challenges faced by micro-enterprises, particularly those in the food processing, retail distribution, and allied sectors. These businesses often lack access to national markets and digital skills, limiting their income and growth potential. The program is specifically aimed at digitally empowering micro-entrepreneurs in the rural, semi-rural, and peri-urban areas, focusing on farmers, micro-businesses, MSMEs, and Kirana stores with an annual turnover of less than Rs. 3 crores.

“Swadhaar will create an equitable and thriving ecosystem for micro-enterprises,” said Anasuya Ray, Vice President – Corporate Affairs, AB InBev India. “By leveraging the ONDC Network, we aim to bridge the digital divide and unlock multiple opportunities for small businesses. This initiative will not only empower micro-entrepreneurs to expand their e-commerce prospects in the communities we serve but also strengthen our value chain, ensuring that we support and grow alongside our partners at every level.”

Through Swadhaar, AB InBev India plans to onboard over 5,000 new sellers on ONDC Network by 2030. This will contribute significantly to sustainable economic growth and empower rural communities across India.

In its first year, the Swadhaar program aims to empower 500 small-scale sellers across Karnataka, Maharashtra, Uttar Pradesh, Haryana, and West Bengal through the ONDC Network. The initiative places a special emphasis on onboarding small-scale, women-led enterprises, farmers, nano-businesses, MSMEs, and Kirana stores from diverse sectors like retail, FMCG, agro-food and allied sectors.

The ONDC Network, a key driver of digital commerce growth, is a Government of India initiative designed to foster an inclusive and expansive digital future for Indian businesses. AB InBev India through Swadhaar leverages ONDC Network’s power to unlock exponential growth in the e-commerce space across all sectors.

T. Koshy, MD & CEO of ONDC, said, “ONDC Network’s mission is to democratize digital commerce, enabling businesses of every size to flourish in the online marketplace. AB InBev India’s Swadhaar program, harnessing the power of the vast Open Network, perfectly illustrates how we can empower micro-entrepreneurs to overcome geographical barriers and showcase their products to customers nationwide. By prioritising underserved segments such as women-led enterprises and rural businesses, we’re not merely expanding e-commerce accessibility; we’re fundamentally reshaping how small businesses engage in the digital economy, paving the way for a more inclusive and prosperous India.”

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Redseer Study: udaan Leads Digital Transformation in India’s B2B Kirana Market

Progressive Grocer Bureau — Wed, 18 Sep 2024 12:04:19 +0000

Redseer’s report titled ‘B2B e-commerce Opportunity in India’, outlines how the rise of digital solutions is reshaping the market, which has historically faced challenges. Kirana stores, especially in remote and rural regions, are increasingly turning to eB2B platforms for better procurement management, access to formal credit, and superior customer service.

The study also highlights how udaan, India’s leading eB2B platform, has solidified its position as the preferred partner for kirana stores in Bengaluru and Hyderabad, significantly outpacing other competitors in the market. The findings highlight udaan’s remarkable growth, capturing a significant market share and continuing to expand and strengthen its position, while other eB2B players have been in decline.

The study highlights udaan as a standout player in the eB2B space, leading the transformation with its micro-market strategy. Key findings from the study include:.

udaan is reshaping the eB2B landscape in India, focusing on serving kirana stores with digital solutions that simplify procurement, improve efficiency, and provide access to formal credit.
The company has captured substantial market share in Bengaluru and Hyderabad.
udaan now serves ~80% of kirana stores in Bengaluru, with approximately 15,000 stores transacting daily on the platform.
Buyer base doubled in 2024: udaan has demonstrated exceptional growth, doubling its buyer base within the year.
udaan’s Micro-Market Strategy: The report emphasizes udaan’s Micro-Market Strategy, which has been pivotal in boosting buyer penetration and increasing wallet share by 1.2 to 1.4 times in key markets such as Bengaluru and Hyderabad.

Key elements of udaan’s strategy include:

Regional focus: Deepening customer engagement by tailoring services to local needs.

Customized offerings: Providing tailored product assortments based on regional demand.

High customer satisfaction: udaan’s strategy has resulted in high Net Promoter Scores (NPS) and growing loyalty among kirana store owners.

“udaan is transforming the future of eB2B retail by empowering kiranas and small retailers with unmatched access to a wide variety of quality and affordable products, and credit while leveraging technology.” said Vaibhav Gupta, Co-Founder and CEO, udaan. “Our rapid growth in Bengaluru and Hyderabad is just the beginning. We are committed to revolutionising the eB2B retail landscape across Bharat, expanding into new clusters, and driving an efficient and profitable growth for millions of small businesses.”

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How Digital Solutions and eB2B Platforms are Reshaping India’s KiranaStores

Business of Food Bureau — Wed, 18 Sep 2024 11:48:27 +0000

India’s traditional retail market, dominated by over 15 million kirana stores, is undergoing a significant transformation. A new study by Redseer Strategy Consultants reveals that the B2B kirana market, which has long relied on fragmented, traditional trade-distribution models, is embracing digital innovation through eB2B (ecommerce-led Business to Business) platforms, fueling rapid growth and operational efficiency […]

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