Eat Better Co combines traditional food wisdom with modern day nutritional needs, offering a fresh take on snacking in a market increasingly driven by health-conscious consumers. The recent Shark Tank India sensation aims to scale its direct-to-consumer (D2C) presence by utilising Unicommerce’s advanced technology solutions including its multi-channel order management and warehouse management systems.

With Unicommerce’s solutions, Eat Better Co aims to significantly boost its online sales and order volumes by automating critical processes like order processing and inventory management, ensuring faster and more accurate deliveries.

Unicommerce’s flagship platform, Uniware, will enable the brand to process orders received across channels including its website, various marketplaces, and quick commerce platforms through a unified dashboard. Meanwhile, the warehouse management system will synchronise inventory across all facilities in real time, helping Eat Better Co maintain healthy stock levels, avoid stock outs, and flag underperforming inventory.

Beyond operational enhancements, Unicommerce provides predictive analytics and actionable data insights, enabling the brand to align its offerings with evolving consumer preferences, including stronger engagement and loyalty. These efficiencies can increase Eat Better’s capacity to serve their customers better and support its long-term vision of scaling.

Speaking on the partnership, Shaurya Kanoria, Founder, Eat Better Co, said, “We are thrilled to partner with Unicommerce as we work to expand our reach and meet the demands of a growing, health-conscious customer base. Their robust technology solutions will help streamline our operations, ensuring quicker deliveries and a superior customer experience, which are critical to our growth journey.”

Kapil Makhija, MD & CEO, Unicommerce, added, “The healthy snacks market is witnessing remarkable growth, driven by a shift toward mindful consumption as highlighted in our recent industry report. Eat Better’s innovative approach aligns perfectly with this trend. Given the continued surge in sales across quick commerce channels, we are excited to provide the technological pivot for them to streamline their quick commerce operations and scale effortlessly, reduce costs, helping them meet evolving customer expectations with speed and efficiency.”

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If there’s one gap in the Indian food market that’s impossible to ignore, it’s taste-first healthier snacking. While the space is filled with tall claims, most products fail to deliver on taste. That’s exactly why Eat Better Co, a Jaipur-born brand, is standing out—and scaling fast.

Founded by Mridula, Vidushi, and Shaurya Kanoria, Eat Better Co started with a simple idea – making better-for-you sweets and namkeen using real ingredients, just like homemade snacks. What began as a passion project in a home kitchen soon turned into a nationwide favorite, riding a massive consumer shift—Indians want healthier snacks, but they refuse to compromise on taste.

Today, Eat Better Co delivers over 2,00,000 orders every month and is a hot-selling brand across multiple platforms. “When we started, it was just about making great snacks for friends and family. But over the years we realized we were solving a much bigger problem—people wanted delicious, heathy snacks they could trust,” says Mridula Kanoria, Founder, Eat Better Co.

With the rise of quick commerce, Eat Better Co has made its products available at the tap of a button through Swiggy Instamart, Zepto, and Blinkit. “Snacking is an impulse-driven category. Being present on Q-commerce allows us to meet consumers where they are, exactly when they crave a snack,” adds Shaurya Kanoria, Co-founder.

Commenting on the fund raise, Harmanpreet Singh, Founder, Prath Ventures said “Eat Better operates in product categories that Indians fundamentally love to eat – Namkeens and Sweets.  We think there is an opportunity to contemporize these categories through new age flavours and modern nutrition. We are very excited to partner the founders in their journey”

Commenting on the fundraise Kaushik Dasgupta, Head – Investments, Spring Marketing Capital says – “At Spring, we seek to partner with brands that are authentic, innovative, and deeply connected to their consumers. Eat Better Co is a perfect example—reimagining a large and familiar category like snacking, for the Indian consumer, but doing it better—with better ingredients, better quality, and better-for-you products that people truly love.”

With this funding, Eat Better Co plans to expand its product line and double down on Q-commerce. But at its heart, the brand’s mission remains the same—making snacks people love.

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