The dairy brand plans to utilize the funds to strengthen its presence in Hyderabad and Bengaluru and enhance its manufacturing capabilities to meet the growing demand for high-quality dairy products.

According to a report by IMARC Group, the dairy industry in India reached Rs 16,792 billion in 2023 and is expected to grow to Rs 49,953 billion by 2032. Premium dairy brands and products sold through D2C platforms are anticipated to lead this growth.

This investment will be instrumental in accelerating the company’s growth trajectory, enabling it to provide fresh, healthy, and responsibly sourced food to a wider audience in Hyderabad and Bengaluru.

Founded in 2016 by Dr. Kishore Indukuri, Sid’s Farm is a mass premium dairy brand that sources milk directly from farmers and conducts rigorous quality testing throughout the supply chain to ensure nutrient-dense, additive-free milk. The company offers a range of milk and milk-based products such as whole buffalo milk, cow milk, double-toned buffalo milk, buffalo ghee, cow ghee, buffalo and cow butter, curd, probiotic curd, paneer, doodh peda, buttermilk, lassi, and many more. Over time, Sid’s Farm has emerged as a key player in this space with its commitment to antibiotic-free, hormone-free, and preservative-free milk and milk products.

The post Sid’s Farm Raises USD 10 Million in Series A Funding appeared first on Business of Food.

Throughout his career, Sunil has led digital transformations and successful product launches across multiple companies. His skills in product management, client relationship management, program and portfolio management, and building high-performance global teams will be invaluable as Sid’s Farm expands its technological capabilities.

Expressing his enthusiasm about the new appointment, Dr. Kishore Indukuri, Founder, Sid’s Farm said, ‘‘We are thrilled to welcome Sunil Potturi to Sid’s Farm. His strategic vision and passion for technology perfectly align with our mission to deliver high-quality products and services. Sunil’s extensive experience and proven leadership will be instrumental in driving our future growth and innovation.’’

Prior to this position, Sunil was an entrepreneur and startup advisor and held notable positions including Co-founder and CEO at Cintelio, which was acquired by High Radius, where he served as Associate Vice President. He also held the position of Chief Delivery Officer at Mediamint, supporting global clients in digital marketing and technology services. He has worked with Deloitte Consulting in the greater Los Angeles area, leading teams in technology and operations.

Sunil holds a Bachelor of Engineering from CBIT, Hyderabad, and has completed the Senior Management Program from the Indian Institute of Management, Ahmedabad.

Commenting on his new appointment, Sunil Potturi, said, “I am honored to join Sid’s Farm as the CTO. The company’s commitment to delivering quality products by leveraging the latest technologies resonates with my professional goals. I look forward to collaborating with the talented team at Sid’s Farm to achieve our strategic goals.”

The post Sid’s Farm Appoints Sunil Potturi as the New CTO appeared first on Business of Food.