In her new role, Shailee will lead iconic brands such as Horlicks, Boost, and Horlicks Plus — names that have shaped India’s nutrition market for decades and are now being repositioned for a new generation of health-conscious consumers.

A New Focus for HUL’s Nutrition Business

HUL’s Functional Nutrition Drinks portfolio has been undergoing a steady transformation in recent years. The company has been reframing its offerings from traditional “health drinks” to modern, science-backed functional nutrition brands.

Recent launches such as Horlicks Plus for adult nutrition, Horlicks Pro Fitness as a meal replacement, and millet-based variants have expanded the portfolio’s relevance. HUL is also investing in sugar reduction, positive nutrition goals, and ready-to-drink formats to appeal to evolving consumer preferences.

Shailee’s mix of experience across brand building, sales, e-commerce, and partnerships is expected to strengthen the company’s strategy in this fast-growing category.

15 Years at PepsiCo

Before joining HUL, Shailee had a long and successful stint at PepsiCo India, where she worked across multiple functions and geographies.

Her most recent role was Director – Head of India Growth Office & Franchise Sales (South, West & Rajasthan) for PepsiCo’s beverages division. She was responsible for joint business planning with key bottlers such as Varun Beverages Ltd (VBL) and Pearl Beverages, managing investments, innovation rollouts, and channel strategies. Under her leadership, PepsiCo’s beverage business delivered consistent share gains and double-digit volume growth in the past three years.

Earlier, she led several brand and innovation projects — strengthening 7UP’s position in South India, scaling 7UP Nimbooz across the country, and launching Lay’s Crispz, India’s first pellet-based chip. She also developed consumer engagement campaigns like 7UP Voice of Tamil Nadu with A.R. Rahman and the Lay’s Flight of Flavours initiative.

In her commercial roles, she handled P&L responsibility as Director – Organised Trade Channels, covering E-commerce, Modern Trade, Away-From-Home, and Bulk Water. She helped build PepsiCo’s e-commerce-first portfolio and expanded its presence on Q-commerce and food delivery platforms.

She also conceptualised the Pepsi-IMAGES Foodservice Awards to recognise excellence in foodservice partnerships and was instrumental in signing marquee pouring deals with Domino’s and Burger King.

During the pandemic, Shailee led the #PepsiSaveOurRestaurants campaign with the National Restaurant Association of India (NRAI) and Swiggy, supporting restaurant workers affected by lockdowns. The initiative earned her PepsiCo’s highest global recognition — the Global Chairman’s Award (2020).

Early Career and Education

Shailee began her career with the Tata Group’s Titan Industries, working first with Tanishq as Assistant Manager – Merchandising & Marketing, where she managed product development for the coloured stone jewellery category and led key campaigns such as Mogham and Diamond Up to 20% Off.

She later joined Titan Eye+ as Area Manager – Retail Operations, helping establish the brand’s retail network in Mumbai and managing a team of over 50 sales professionals.

An engineering graduate with an MBA in Marketing from TAPMI, she has also participated in global leadership programs including the Pepsi Foodservice Global Ambassadors Program and ASPIRE – Harvard Business Executive Program.

A Legacy Connection with Unilever

Shailee’s move to HUL is also a personal milestone. She is a second-generation Unilever professional — her father began his career with Unilever and spent over a decade there. “I was born into a Unilever family,” she says, describing the move as a homecoming of sorts.

Balancing Heritage with Innovation

As she takes charge of HUL’s Functional Nutrition portfolio, Shailee’s task will be to modernise legacy brands like Horlicks and Boost while keeping their emotional connection with Indian households intact.

Her diverse experience across brand management, channel development, and consumer insights is expected to help HUL expand its nutrition portfolio and build stronger engagement in a category that sits at the intersection of health, taste, and trust.

From Beverages to Nutrition: A Natural Evolution

For Shailee Chatrath Tyagi, the move from fizzy beverages to functional nutrition represents not just a career transition but an evolution of purpose — from refreshment to nourishment.

With her track record of driving growth, innovation, and purpose-led initiatives, she is expected to play a key role in shaping HUL’s next phase of leadership in India’s fast-changing nutrition landscape.

The post Shailee Chatrath Tyagi To Head Functional Nutrition Portfolio (Brand Building) at Hindustan Unilever appeared first on Business of Food.

He joins Dabur from Reckitt, where he spent over nine years as Head of Digital Marketing, spearheading campaigns for Dettol, Durex, Veet, and Moov—initiatives that delivered measurable business outcomes and won recognition at the APAC Effies, Asian WARC, and EMVIES.

Mukherjee also serves as a Board Advisor to the Indian Influencer Governing Council and is a member of the Mobile Marketing Association’s APAC Retail Media Network, contributing to shaping best practices in digital and retail media. Previously, he held leadership roles at GSK (now Haleon), Mindshare, GroupM, and Publicis Groupe, managing digital strategy for global and Indian brands such as Sensodyne, Eno, PepsiCo, Twinings, Domino’s, HP, and MTS.

Recognized among the IMPACT Digital Power 100 and named one of Brand Equity’s Top 30 Digital Marketers, Mukherjee brings deep expertise in leveraging data, technology, and content to drive consumer connections and business growth.

The post Dabur India appoints Shashishekhar Mukherjee as General Manager – Digital Marketing & D2C appeared first on Business of Food.

What makes Domino’s Chicken Burst Pizza special?

• 5 irresistible flavours – Shawarma, Korean, Tandoori, Southern Spice & Garlic
• Crust stuffed with juicy chicken keema and shawarma sauce for a flavour-packed base
• A melty layer of mozzarella, tortilla, and tomato sauce for cheesy richness
• Topped with 3 juicy chicken options – Peri Peri, BBQ & Chicken Rashers – paired with 2 veg toppings
• Finished with a bold topping sauce of your choice for that final punch

This launch marks yet another milestone in Domino’s journey to build a stronger chicken offering while continuing to lead the way with innovative formats and bold new flavours.

Chella Pandyan, EVP & Chief Marketing Officer, Domino’s India, said:
“With Chicken Burst, we wanted to give our non-veg consumers exactly what they’ve been asking for – more chicken, more flavour, and more satisfaction in every slice. This innovation is part of our long-term strategy to serve India’s evolving chicken cravings with differentiated formats that truly deliver.”

The range is available in Regular (Rs. 349) and Medium (Rs. 649) sizes and can be enjoyed at Domino’s dine-in outlets or ordered conveniently via the Domino’s app.

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“Popeyes is our priority and will scale up faster,” Khetarpal stated. JFL currently operates 2,100 Domino’s outlets in India and 60 Popeyes stores, aiming to add 50 Popeyes locations annually.

JFL also manages Dunkin’ and Hong’s Kitchen with 30 stores each and holds Domino’s franchise rights in Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia, totaling over 3,000 outlets globally.

With 70% of Domino’s orders coming via delivery, Khetarpal emphasized JFL’s commitment to value, stable pricing, and improved in-store experiences despite inflation concerns. Domino’s has 1.2 crore monthly active users, with an average order value of Rs. 400 and a frequency of three orders per year.

The post Jubilant Foods to expand Domino’s, Popeyes footprint in India appeared first on Business of Food.

With this partnership, Domino’s menu items will be available on Bolt, providing customers with a wide selection of their favorite pizzas, sides, and beverages ordering, delivered in just 10 minutes. Domino’s features prominently within the Bolt section of the Swiggy app, with priority visibility and a dedicated Bolt tag inside the menu, making it easier than ever for customers to discover and order their favorite items in record time. While delivery will be taken care of by Domino’s fleet, customers are set to benefit from real-time tracking, a streamlined ordering process, and a hassle-free checkout experience. 

Bolt on Swiggy features a selection of highly popular cuisine types like burgers, snacks, bakery items, beverages, sweets, ice creams, breakfast items, and biryani that require minimum preparation time or are ready to pack. Customers can choose from a mix of well-known national brands like Theobroma, KFC, Subway, Faasos, Curefoods, McDonald’s, and Burger King.

Commenting on the partnership, Siddharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, added, “Bolt on Swiggy Food is designed to provide unparalleled speed and convenience to customers across India. Our partnership with Domino’s further reinforces our commitment to delivering high-quality food quickly, while ensuring a seamless and enjoyable experience for our users. Now, our customers can enjoy hot, freshly prepared pizzas and other popular offerings from Domino’s Pizza delivered at their doorstep quickly. We thank Domino’s Pizza for choosing to partner with us and look forward to joining hands with more brands to get high-quality food to our customers.”

Sameer Batra, President and Chief Business Officer (CBO), Domino’s, said, “I am excited to announce Domino’s launch on Bolt on Swiggy across the country. Bolt on Swiggy Food and Domino’s have partnered to enable our customers to experience their favorite ‘Hot & Fresh’ Domino’s products at the convenience of their doorstep via Domino’s deep last-mile infrastructure and unique technical integration with Swiggy. I thank the Swiggy leadership team for the joint effort and agility.”

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In the fourth quarter, JFL recorded Rs 15,728 million in revenue, an increase of 23.9% from the corresponding period in the last fiscal. Gross Profit was Rs 12,055 million, higher by 26.4%. Profit After Tax came in at Rs 2,089 million and PAT margin was 13.3%.

 JFL’s Revenue from Operations from its India business came at Rs 13,313 million, a growth of 6.3% mainly driven by 4.9% growth in Domino’s India. Domino’s LFL came in at 0.1% while Domino’s Delivery LFL was 7.8%. The new brands contributed 1.4% to overall growth. A total of 89 stores were added across all brands in India.

On the International front, JFL Revenue from Operations stood at Rs 2,427 million. This was primarily driven by revenue contribution of two months at Rs 2,174 million from Turkey, Azerbaijan and Georgia. Revenue from Domino’s Bangladesh came in at Rs 134 million, up by 52.1% on the back of accelerated network expansion. Revenue from Domino’s Sri Lanka came in at Rs 119 million, up by 4.1%. A total of 23 stores were added across all International markets.

Shyam S. Bhartia, Chairman and Hari S. Bhartia, Co-Chairman, Jubilant FoodWorks Limited, said, “FY’24 was a year of significant shift as the acquisition of DP Eurasia elevates the profitable growth trajectory of the JFL Group. This acquisition further solidifies JFL’s longstanding partnership with Domino’s, the world’s largest pizza company, to profitably grow high potential emerging markets. The Group also made noteworthy progress during the year in supporting and nurturing new growth vectors, solidifying its position as one of the leading emerging markets’ foodservice company.”

Sameer Khetarpal, CEO and MD, Jubilant FoodWorks Limited, said, “The March quarter performance was remarkable as Domino’s India’s like-for-like trajectory turned around in Q4. This was achieved through several pre-planned strategic interventions, including strengthened regional infrastructure, enhanced on-ground execution, a comprehensive revamp of the brand, and further refining the value proposition through targeted delivery fee waivers during a period of weak demand. Moreover, the year witnessed substantial progress across every strategic priority, with increased business re- investments that weigh on near-term margins but will be a pivotal catalyst to drive our future growth across all brands and markets.”

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