The expanded Catch Sprinkler range is now available across general trade, modern retail and leading e-commerce and quick commerce platforms. The Sprinklers are available in unique HIPS containers that keep the salt/seasoning moisture-free, and the easy dispensing technique ensures a free flow of the seasoning on to the dishes. The bottles are easy to store and easy to use as table top dispensers. With this move, the company is extending the sprinkler format into a wider seasoning platform designed for today’s increasingly experimental and convenience-seeking consumer pan India.

Speaking on the expansion, Mr Sandeep Ghosh, Business Head, Catch Salt & Spices, DS Group said, “At DS Group, we continuously track the evolving consumer behaviour to deliver products that combine convenience, quality and flavour innovation across major cities extending upto tier 3 markets. The expansion of the Catch Sprinkler range is a step towards building a more contemporary and versatile seasoning portfolio that blends national trends with strong regional relevance. As demand grows, DS Group is focused on scaling accessible formats that enhance everyday cooking experiences, strengthening Catch Salt & Spices’ market leadership across India and reinforcing DS Group’s focus on premium, value-added offerings.”

India’s food consumption landscape is witnessing a clear shift toward hygienic, packaged solutions and convenient formats. At the same time, consumers across metros as well as Tier 2 and Tier 3 markets are increasingly experimenting with global cuisines while also embracing the regional flavours. Leveraging the trends in the market, Catch Spices has increased its focus on digital marketing to cater to its consumers.

The Catch brand was introduced by DS Group in 1987 with the launch of a revolutionary table-top Salt sprinkler. Today, Catch products are available in more than 7 lac retail touch points through more than 1500 distributors nationwide. The brand ranges from straight spices to myriad blends and pastes and wholes, across nine categories with more than 140 variants and 330 SKUs.

With the changing consumer buying behaviour, Catch Spices has thoroughly studied and capitalized on the evolving trends in modern trade, e-commerce including quick commerce to its advantage. Leveraging these platforms, the company has demonstrated exceptional growth, outperforming industry standards.

With a prominent brand ambassador such as Akshay Kumar, the brand has garnered widespread acclaim for its campaign “Kyunki Khana sirf Khana nahi hota.” The brand has also forged successful partnerships and initiatives to enhance market penetration, including co-promotion initiatives with consumer brands and trade loyalty programs.

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As part of the “My Mushak, My Wish” campaign at Lalbaugcha Raja, a three-foot-tall Mushak (the  vehicle of  Lord Ganesh) installation has been crafted entirely from Pulse Candies. Visitors can whisper their wishes into the Mushak’s ear, which uses voice-enabled technology to activate a dispensing machine. This machine then releases either a Pulse Candy or a Pulse Golmol as a symbolic acceptance of the wish.

Speaking about the campaign, Ashish Bhargava, Senior General Manager, Marketing, Confectionery, DS Group, said, “Ganesh Mahotsav is an important festival of Maharashtra and we understand the soul of this festival. Being at Lalbaugcha Raja for the fourth consecutive year is a proud moment for the DS Group. Much like the tangy twist of Pulse candy, we consistently aim to bring freshness, turning the familiar into something exciting. This year, we’re bringing it to life with ‘My Mushak, My Wish’ campaign, an initiative that blends timeless tradition with a touch of modern innovation, allowing us to connect with consumers in a way that’s both meaningful and delightfully unexpected.”

Pulse candy is also creating multiple touchpoints for consumers at Lalbaugcha Raja. Installations of a life-size modak made entirely of Pulse candies will also be an attraction. Visitors can also participate in a dedicated tattoo corner offering Bappa-themed designs integrated with quirky Pulse lines.

The on-ground activations will be amplified through a digital campaign designed to extend reach and participation. Festive-themed content, branded Ganesh Mahotsav stickers for Instagram, online contests, influencer collaborations and vox-pop videos will connect Pulse Candy with millions of people beyond the pandals.

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Society of Salad is a clean-eating café nestled in Delhi’s Green Park market, known for its hydroponic greens, consciously sourced ingredients, and globally inspired bowls. The subscription plan features two thoughtfully curated packs to suit varying appetites and routines.

Pack A includes fresh, light salads—ideal for those looking to stay energized, hydrated, and light on their feet. Pack B is designed for days when you need something more substantial, offering a wholesome combination of salads and flavour-packed mini wraps or sandwiches. Both vegetarian and non-vegetarian editions are available, featuring popular dishes like the Vegan Exotic Fruit Bowl, Basil Falafel Wrap, Chimichurri Chicken Salad, and Peri Peri Chicken Burrito.

Subscribers can choose from flexible durations including a 3-day trial, 1-week, or 2-week plan, with deliveries six days a week. Pricing starts at ₹1080, and delivery is available within a 10 km radius from the café in Green Park.

“More than just a subscription, The Crunch Club of the Society of Salad is an invitation to feel good from the inside out. We’ve built it for people who want to eat healthy without the stress of planning meals every day. It’s clean eating, made effortless,” says Sansksriti Gupta, Society of Salad.

Each meal is crafted daily using hydroponically grown greens and clean, balanced ingredients. With high fibre content, hydration benefits, and zero post-meal sluggishness, The Crunch Club makes wellness an everyday affair. Subscribers can also customise plans with add-ons such as cold-pressed juices, smoothies, kombucha, and a range of vegetarian and non-vegetarian proteins at special offers.

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The DS Group’s sustained market leadership is a testament to its unwavering commitment to meeting a delightful experience for consumers. This commitment is built upon a foundation of deep expertise in flavours and fragrances, a keen understanding of evolving consumer preferences, and a robust distribution network. Together, all businesses account for more than 150 super stockists, over 5000 distributors reaching out to over 15 lakh retail shops directly and over 35 lakh indirectly, pan India. With the changing consumer buying behaviour, DS Group has thoroughly studied and capitalized on the evolving trends in modern trade, e-commerce including quick commerce to its advantage. Continuing to focus on artificial intelligence, automation and other future-focused technologies has enabled the organization to maintain its relevance within the industry while simultaneously driving value for consumers.

Speaking on the occasion, Rajiv Kumar, Vice Chairman, DS Group, stated, “Surpassing the Rs. 10,000 crore revenue milestone is more than just a financial achievement; it signifies our integral role as a significant contributor to India’s evolving growth story. The DS Group has been a vital contributor to the FMCG sector’s expansion, driven by our diverse portfolio, dedicated focus on quality and innovation and one of the largest distribution networks in the FMCG segment in the country. Food and Beverage segment has been on an accelerated growth in the last three years and this milestone reflects the trust placed on us by Indian consumers, whose evolving needs have constantly pushed us to remain agile and relevant. The dedication of our employees and partners is the foundation of our journey and looking ahead, we aspire to achieve the Rs. 20,000 crore milestone by our centenary year with a commitment to further fuelling India’s FMCG sector. Our robust pipeline of innovative products will continue to generate excitement and drive growth embodying the ‘Create What is Worth Creating’ spirit. We will continue to further expand our distribution network, ensuring our products reach every corner of the nation as well as global markets, thereby strengthening the Indian FMCG sector’s overall reach and impact.

I also firmly believe that philanthropy and CSR, when integrated into core business operations, drives triple-bottom-line success: people, profit, planet. In alignment with our dedication to sustainable growth, the DS Group is actively pursuing ambitious green initiatives. These include advancing carbon and water neutrality goals, implementing green manufacturing practices, and strengthening our Environmental, Social, and Governance (ESG) framework, thereby reinforcing our commitment to responsible and ethical business practices,” he added.

Today DS Group is a leading name in the Indian food and beverage industry. It has consistently demonstrated a commitment to innovation, establishing itself as a pioneer across multiple product categories. The Catch brand offers a comprehensive range of table-top and culinary ingredients, including a variety of salts and sprinklers, spices, cooking pastes, and gravies. It introduced India’s first free-flowing salt and pepper in sprinklers in 1987. Catch further solidified its position as an industry leader in the spice segment by pioneering low-temperature grinding technology in India and later the advanced cryogenic grinding technology, a process designed to preserve the essential oils, aromas, and flavors of spices. The Group’s beverage division, under Catch, provides a diverse selection of products, including water, flavored water, carbonated drinks and juices. DS Group’s history of pioneering innovations includes being the first to bottle natural spring water at 5000 feet above sea level from the Himalayas in 1999. Beyond these technological advancements, Catch also holds global recognition for its patented technology used in the production of 100% vegetarian pure gold and silver foils (warq).  Using advanced technology and mechanized processes, DS Group ensures that the gold and silver leaves are completely free from animal interface and comply with FSSAI guidelines. 

In the confectionery sector, DS Group has established itself as the second-largest player in the Indian non-chocolate confectionery market, driven by a series of innovative product launches. Pass Pass, introduced in 1999, holds the distinction of being the first organized Indian ethnic confectionery brand in India.  Coupled with Silver Pearls, DS Group is the largest player in the Indian Ethnic confectionery market. The rapid success of Pulse, a market leader in the hard-boiled candy segment since the last 9 years, highlights the Group’s ability to create highly successful consumer products. The recent launch of Pulse Golmol, a tangy, tamarind flavoured soft chew , demonstrates DS Group’s continued focus on innovation and its ability to connect with consumers through nostalgic flavors. The Group’s confectionery portfolio also includes well-known brands such as Chingles, Fru, and Luvit.

DS Group’s presence extends to the dairy segment, where it operates the Ksheer brand, offering a range of fresh and ambient products. In addition, Ovino, a premium D2C brand, specializes in high-quality, single-origin milk sourced directly from the Group’s farms. In the premium Mouth Fresheners’ category, Rajnigandha is an undisputed leader in the premium mouth fresheners market. The Group’s overall strategy is rooted in a deep understanding of Indian consumer preferences, leveraging cultural marketing, and utilizing its expertise in flavors and fragrances to create market-leading brands. 

The DS Group has been in the hospitality business since 2000. Presently, its hospitality portfolio encompasses six distinguished properties which include The Namah Nainital in Nainital and Namah in Jim Corbett National Park, which are both members of Radisson Individuals. With a strategic focus on key Indian markets, the projected investment in the hospitality division for the next few years is approximately Rs. 1000 crores, with a goal of establishing 10-12 hotels within the next three years. The other business also include Agriculture, Luxury Retail which includes food and fashion, and other investments.

The Group aspires to be not just a market leader but also a great workplace, committed to sustainability, water neutrality, and environmental consciousness.     

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Made from high quality ingredient, ‘Pulse Golmol Imli Goli’ is infused with natural tamarind, known for its Ayurvedic properties that aid digestion. It offers a distinctive combination of tangy and sweet flavours, delivering an irresistible burst of fun filled tanginess.

Speaking on the launch, Jyotiroop Barua, Business Head, Confectionery, DS Group said, “DS Group is excited to unveil its newest offering, Pulse Golmol, adding to the Pulse product line. It’s more than just a goli; it’s a delightful journey down memory lane, reawakening the carefree joy and zest. Each tangy tamarind treat is bursting with the playful Pulse flavour. Pulse is market leader in HBC category and just like our core Pulse products, we’re confident that this new offering will be a favourite among our consumers and further strengthen our position in the market.”

To ensure successful launch for Pulse Golmol Imli Goli, DS Group is rolling out a multi-faceted campaign designed to immerse consumers in nostalgia. Pre-launch activities will focus on extensive Point-of-Purchase displays and product samplings at key touchpoints, coupled with on-ground activations to directly connect with consumers. The brand messaging will leverage the product’s mischievous imli flavor and tanginess to evoke a sense of nostalgia and youthful joy. A mass media campaign strategically timed to coincide with achieving critical product distribution will further amplify this core message. It will be launched in a phased manner across the country.

DS Group’s culture of innovation and commitment to quality is evident across all segments of DSFL’s business. The company has crafted compelling brand narratives and distinct consumer propositions for its key brands like Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and the recently acquired LuvIt. Despite the competitive nature of the hard-boiled candy market, DSFL’s brand “Pulse” has maintained its position as the market leader for the past 8 years. In the competitive Indian Ethnic Confectionery segment, DSFL stands out with its diverse offerings. The “Pass Pass” blend caters to those who enjoy a mix of flavors, while “Rajnigandha Pearls” offers a single-ingredient experience.

Through continuous innovation, DSFL has successfully transformed the Indian Ethnic Confectionery category into a branded and organized market, providing consumers with unique options to suit their preferences. Leveraging its innate understanding of the flavors and tastes of modern India, the company is strategically contemporizing its ethnic product portfolio while focusing on Gen Z habits, strengthening modern trade channels, capitalizing on influencer marketing, and harnessing new-age technologies to amplify product reach. This accentuates the corporate ideology of ‘Create What is Worth Creating’.

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Building on the success of the first edition, which introduced color-coded bin indicators on the packaging of various DS Group brands, “Adopt the Tidyman” goes a step further by urging more brands, individuals as well as corporations to adopt the colour coded Tidyman symbol—a globally recognized icon promoting waste segregation. Globally, the sheer volume of waste presents a monumental challenge, demanding urgent and coordinated action to mitigate its far-reaching environmental and societal consequences.

Commenting on the initiative, Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group, said, “DS Group is pleased to announce ‘Adopt The Tidyman’ campaign which is a part of #CatchTheRightBin. This initiative directly addresses India’s growing waste management challenge, which is largely caused by lack of segregation at source. We encourage corporates and individuals to engage strategically and champion responsible waste segregation and foster meaningful behavioral change across the nation. This will ensure proper treatment of generated waste.”

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Lucky chocolate enthusiasts who secure a purchase of the limited hand-made batches will experience a redefined taste sensation, crafted by none other than World Chocolate Master Elias Läderach. 

On the launch, Sanskriti Gupta, Läderach India, said, “We are thrilled to introduce Läderach’s FrischSchoggi Dubai to India, the first luxury Pistachio Kunafa in India, offering a truly exclusive taste experience for chocolate lovers. FrischSchoggi Dubai is a bold, luxurious reinvention of a globally celebrated chocolate. Our dedication to crafting fresh, high-quality chocolate remains at the core of our innovations. With the growing demand for premium chocolates in India, we are excited to bring these exceptional creations exclusively to this market.” 

While Dubai Chocolate has captured global attention, FrischSchoggi Dubai elevates the trend with Läderach’s signature commitment to freshness and the highest quality ingredients. Hand-crafted with meticulous attention to detail, this masterpiece features:

• A creamy, crunchy core of roasted pistachio, interwoven with kataifi filo (angel hair) dough, enveloped in the finest fresh Swiss milk couverture.
• Vibrant pistachio chocolate stripes, hand-decorated onto each FrischSchoggi slab, paying homage to its Middle Eastern inspiration.

The result is not just another Dubai chocolate—it’s a celebration of Läderach’s legacy of quality and innovation. Due to the exclusivity of the product, only limited stock will be available each day, ensuring as many shoppers as possible can experience it during its exclusive run. Customers are limited to one full slab per person per day.

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Nestled in the heart of Green Park, New Delhi this vibrant eatery is not just a café but it is a movement, a sanctuary for food lovers who crave indulgence without compromise. Every bite here is an ode to flavor, every ingredient tells a story, and every meal is an experience crafted with care. With a broader menu featuring crisp hydroponic greens harvested at dawn, premium proteins, and a riot of colors and textures in its salads, wraps, toasts, and smoothies, the brand aims to make clean eating an irresistible indulgence.

Sanskriti Gupta, Society of Salad, said: “Our vision has always been to create a space where eating well isn’t just a choice, it’s a joyful, community-driven experience. Imagine sinking your fork into a salad that crackles with freshness, drizzled with bold, house-made dressings, or sipping on a kombucha that fizzes with bright, natural flavors. Society of Salad is more than a café. It reflects a growing movement towards mindful, inclusive, and sustainable food choices.”

What’s New?

• Build Your Own Bowl Salad Bar: For those who love customization, Society of Salad offers a ‘Build Your Own Bowl’ salad bar, featuring a wide variety of fresh greens, proteins, dressings, and toppings to create the perfect personalized meal.
• A Curated Menu for Every Lifestyle: From protein-rich salads like the Spicy Calabrian and Paneer Tikka Salad Bowl to anti-inflammatory favorites like the Green Goddess Salad, the menu caters to diverse dietary preferences.
• Innovative Beverage Selection: The Cool Sip Society offers refreshing infused waters, handcrafted kombuchas, fresh juices, and smoothies made from premium ingredients.
• Sustainability at the Core: With a commitment to responsible sourcing, Society of Salad prioritizes local produce and minimal food waste.
• Expanding the Menu: Introducing responsibly sourced non-vegetarian options, ensuring that every kind of eater finds their perfect meal here.

With this transformation, Society of Salad is inviting food lovers, communities, health enthusiasts, and eco-conscious diners to experience a new way of eating—one that’s fresh, flavorful, and rooted in mindful choices. It is a community hub for like-minded individuals to connect and foster a deeper connection among its patrons.

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In the #ScreamForPulse contest, participants will use the decibel level of their voices to control an on-screen character that jumps and collects Pulse candies. The louder and more enthusiastic the scream, the higher the character jumps, making it a game of both volume and skill! Players with the highest scores will stand a chance to win. The campaign is live on the microsite and contestants can play the games and compete for the highest score to win exciting prizes.

Speaking about the campaign, Arvind Kumar, General Manager, Marketing, Confectionery, DS Group, said, “Pulse Candy has always been about pushing boundaries in experience for the consumer, and this game brings that spirit to life. This year, we’re bringing in the fun of gaming to our youthful audience with the launch of the #ScreamForPulse contest. By inviting our fans to actively participate in this fun game, we aim to further enhance the joy and energy that Candy Day represents. We’re excited to see the enthusiasm and enjoyment this campaign will generate among our Pulse lovers!”

The contest, accessible via mobile, promises to be a vibrant and interactive way to celebrate Pulse Candy Day. Users can visit the microsite, participate in the game, and as a part of the contest can challenge and share their scores on social media platforms to compete and build excitement among their friends.

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