Drawing from literary and cinematic structure, each course was presented as an act in a larger story. The menu moved from The Opening Act through to The Grand Finale, with in-audi projections and personalized table settings accompanying each course. The format treated dining not as an intermission activity but as the main event.

The activation reflects a broader shift in how cinema audiences, particularly in premium formats, are approaching the moviegoing experience. Food and beverage now contributes 30 percent of Cinépolis India’s revenue. Cinépolis VIP, which operates 13 screens across India, is built around this expectation: reclining seats, in-seat service, and a menu that tells a story by itself.

Speaking on the initiative, Devang Sampat, Managing Director, Cinépolis India, said, “Our audiences are telling us that a cinema visit is no longer just about the film. It is an outing that competes with restaurants, lounges, and any premium leisure option. This is why we are building what we call Future Ready Cinema. It is our response to evolving consumer expectations and industry trends. Experiences like The Seven Acts show what becomes possible when you design for the complete occasion, not just the screening. The cinema is much more than a place to watch a film.”

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The campaign marks the next phase of FOOVIES, Cinépolis India’s food-and-movies platform launched earlier this year. With 491 screens across 41 cities, Cinépolis is using its national footprint as a live testing ground for menu innovation, gathering real-time consumer feedback to shape what stays on the menu long-term. 

India’s F&B-to-ticket spend ratio currently sits at 50-55%, compared to the global average of 100%. The gap represents significant headroom for growth, and Cinépolis is betting on continuous menu innovation to close it. 

“F&B already contributes 30 percent of our revenue, but we’re just getting started. Audiences are increasingly open to treating food as part of the cinema experience, not an afterthought. The Blockbuster Food Festival lets us test what resonates at scale. At the end of three months, what is loved by our patrons stays. That’s the FOOVIES approach: innovate, listen, and build the menu around what audiences want.” Said, Devang Sampat, Managing Director, Cinépolis India.

The Blockbuster Food Festival introduces regional offerings, such as Desi Chicken Keema with Kulcha, Hot Garlic Kurkure Momos, and Dal Vada Tikki, alongside indulgent additions like Potato Bomb and Peanut Butter Cheesecake. The menu will rotate monthly, with new items introduced throughout the January-March run. 

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