As India’s largest Chinese QSR brand, Chinese Wok has grown to over 270 locations across 52 cities. With Belagavi opening, Chinese Wok continues to deepen its footprint in South India, where it now operates 89 outlets. It is worth noting that Chinese Wok’s presence in Karnataka state has grown to 38 locations. The expansion is a part of its cluster-based growth strategy aimed at increasing its reach in emerging Tier-II cities. Belagavi has been identified as a promising market, supported by growing consumer interest in organised dining options and value-driven food offerings.

Arvind R P, Chief Executive Officer, Lenexis Foodworks said, “Our entry into the 50th city is an important milestone in Chinese Wok’s growth journey and reflects the increasing consumer acceptance of the Desi Chinese category across India. Over the years, we have focused on building a scalable and disciplined expansion model that combines strong unit economics with a consistent consumer experience. Belagavi is a natural addition to our network as we continue strengthening our presence across Karnataka and South India. Looking ahead, our focus remains on accelerating growth across emerging markets while building deeper category leadership through accessibility, affordability and innovation.”

The newly opened Belagavi outlet follows a high-street store format and is designed to serve both dine-in and takeaway customers. The location will offer the brand’s signature menu items, including Value Woks, Hakka Noodles, Kurkure Momos, Cheese and Schezwan Fries, along with a range of meal combinations.

What began as a single-city business a decade ago has evolved into a nationwide QSR network, with Chinese Wok now operating across 50 cities. The company noted that South India continues to be one of its key growth regions, driven by a large urban population, an established dining-out culture, and increasing demand for organised quick-service restaurant formats.

As part of its growth strategy, the company plans to expand further into emerging markets while consolidating its position in the Desi Chinese quick-service restaurant segment. The brand intends to continue its expansion journey across emerging markets, leveraging growing consumer demand to strengthen its standing in the Desi Chinese QSR category.

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