Over the years, Aerocity has become closely intertwined with the growth story of Daryaganj, evolving into one of its most prominent locations. The new launch signals a bold new chapter for the brand, which has traditionally focused on mid-sized formats with 50–75 covers to maintain a disciplined and sustainable operating model.

ALSO READ: Daryaganj Restaurant: Reviving a Legacy, Building a Rs.100-Crore Powerhouse

However, sustained demand and strong repeat patronage across outlets—particularly in Aerocity—prompted a strategic rethink. Customers frequently highlighted challenges around availability, with feedback pointing to difficulties in securing reservations, especially for larger groups, and a consistent call for a bigger format.

Responding to this demand, the company has introduced Daryaganj GOLD, a 150-seater flagship format—its largest in India and the only outlet under the GOLD concept in the country. The format follows the brand’s initial debut of the concept in Bangkok last year.

Daryaganj GOLD represents an elevated expression of the brand, featuring a specially curated GOLD Menu alongside its signature classics, available exclusively at this location. The concept also carries a personal significance, with ‘GOLD’ (Swaran) named in tribute to the grandmother of co-founder Raghav Jaggi.

The new outlet has been designed to offer a more expansive and immersive dining experience, with larger seating areas, private dining rooms, chef-led experiences, live performances, and interactive elements such as live tawa and chaat counters—while retaining the warmth and hospitality that define the Daryaganj brand.

Located at GMR Square, Aerocity, the launch of Daryaganj GOLD reinforces the brand’s intent to scale thoughtfully while responding to evolving consumer expectations—positioning itself as a destination for North Indian cuisine at a larger, more experiential scale.

The post Daryaganj Hospitality unveils ‘Daryaganj GOLD’ at Aerocity, marking its most ambitious format yet appeared first on Business of Food.