This thoughtfully designed café brings a premium culinary experience to Bangaloreans with a curated selection of products, including Croissants & Sandwiches, Pull-Apart Bagels & Bagel Toasties, Desserts & Pastries and Celebration Cakes, each crafted by culinary experts of ITC with top-quality ingredients and tailored to the Indian palate. These baked delicacies are served with ITC’s Sunbean Gourmet Coffee, elevating the culinary experience of diners.

Shreyanka Patil, an Indian Cricketer and avid foodie graced the occasion as the Chief Guest. She expressed her delight with the association, “I am glad to be associated with a brand whose products I have tried many times and absolutely love! My favourites are Frangipane Almond Croissant, Dark Fantasy Chocofill Croissant and Trinity Ganache Pastry. I recommend everyone to definitely try these.”

Rohit Bhalla, Food-Tech Business Head at ITC Limited, expressed his enthusiasm about the launch, “This café is more than just a new location; it represents ITC Sunfeast Baked Creations’ commitment to bring the ‘World of Bakery’ to Indian consumers, elevating their experience of the category to global standards. Our Croissants and Pull-Apart Bagels have already garnered great popularity through the delivery channel and the launch of this café will give a fillip to our plans to bring many more exciting innovations in the bakery category. This new café is not just another addition to the city’s dining scene; it is a testament to ITC Sunfeast Baked Creations’ evolving vision and dedication to offering exceptional experiences to its customers and café enthusiasts across the city.”

With a seating capacity of up to 30 guests, the café promises to be the perfect destination for both intimate gatherings and larger celebrations, offering a delightful environment for customers to indulge in ITC Sunfeast Baked Creations’ exclusive range of products.

Looking ahead, ITC Sunfeast Baked Creations plans to expand its bakery café presence in Bangalore with future locations in MG Road and Jayanagar, as well as potential expansion into Chennai. These upcoming locations will continue to build on the brand’s vision of elevating the bakery experience for its customers.

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Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited, unveiled the seventh edition of the report at the event. Food enthusiasts and actor Malaika Arora were among the attendees, and joined other participants keen on exploring the exciting trends shaping the future of food.

The report, themed ‘Provenance’, looks at India’s diverse food culture and explores the origins of ingredients and culinary practices across the country. The report takes a deep dive into the richness and variety of Indian cuisine, while also tracing the origins of our food. Under its theme, the report emphasizes the importance of sustainable practices to safeguard culinary traditions. Besides, it sheds light on conscientious consumers who value transparency and authenticity and prefer products that uphold the journey from farm to plate.

Commenting on the 2024 edition of the report, Dubash  said, “The Godrej Food Trends Report 2024 marks another milestone in our quest to start conversations and identify trends in the food industry. Consumers are getting savvier about their diets, focusing on mindful nutrition. With a focus on Provenance, this edition celebrates India’s rich culinary heritage and invites readers to explore the myriad flavours and cultures that define our nation.’’ He further adds, “I am confident that readers will be captivated by the depth and diversity of insights offered within this edition, further solidifying India’s position as a global leader in the realm of food and gastronomy.’’

Some key insights from the Godrej Foods Trends Report 2024 are:

• Authentic cuisine will drive travel experiences: Experts forecast that 92.3% of travelers will join culinary site tours to enrich their travels through authentic culinary encounters. 
• Bespoke cocktails will raise the bar: Experts reveal that in 2024 the cocktail segment will see a rise due to dedicated menus, and Indian-origin spirits, experiencing an 82.7% surge.
• Chocolate will become a sophisticated affair: Indian chocolatiers are increasingly showcasing the unique nuances of Provenance by skillfully combining locally-grown, high-quality, cocoa beans. Experts note a remarkable surge of 94.2% in artisanal chocolates as a result.
• K-food will become mainstream: Korean culture has been garnering a cult with its bold flavours and diverse dishes. Korean restaurants will see significant traction, with concepts like teppanyaki, robata, and ramen becoming increasingly prevalent.
• Ghee will rise again: From health-conscious millennials to flavour-driven foodies, ghee, with its natural goodness, will have a renewed appeal with an 84.6% surge, taking inspiration from the culinary heritage. 
• Women in food will be in the spotlight: The year 2024 will illuminate the pivotal role of women in the culinary landscape of India. From regional custodians to food entrepreneurs, chefs, bartenders, and brewers, women will finally get due recognition for their contribution to shaping Indian gastronomy.

Commenting on the culinary trends, Celebrity Chef Ajay Chopra said, “India’s soft power is our cuisine, its sheer diversity, and the power of our history, plurality, and continuity. So, I am happy to see it finally being valued for being authentic and unapologetically true to itself. For the longest time, we have been bombed with a generalized idea of Indian food defined by political boundaries. But whatever way you use to break it down, the context for regional cuisines will always be the geography, agriculture, climate, and culture of a place.”

The Godrej Food Trends Report, from its inception in 2018, has emerged as one of the most credible platforms on themes that significantly impact the food industry each year. The report has drawn insights from over 1500 experts and thought leaders from food, beverage, and allied industries spanning across industry verticals and geographies.

Through its theme of Provenance, the 2024 report sets the stage for a renaissance in Indian cuisine, where tradition meets innovation to create a tapestry of flavours that captivates the senses.

Godrej Food Trends Report 2024 is available for download at www.vikhrolicucina.com

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