Commenting on the launch, Rajat Luthra, CEO, Third Wave Coffee, said, “This launch underscores Third Wave Coffee’s commitment to creating nationwide coffee experiences and expanding our PAN-India presence with innovative coffee solutions. With over 100 stores, our goal has always been to create spaces where people can connect over great coffee. This new store in Santacruz not only strengthens our footprint in Mumbai but also reinforces our commitment to fostering community connections and supporting a culture of reading and learning.”

The café has a modern design blended with cozy vibes, featuring global literary gems and high-quality coffee. Book lovers can indulge in an immersive experience, pairing captivating reads with their favorite coffee.

Discussing the partnership with Crossword Bookstores, Luthra added, “Consumers are becoming more discerning about their coffee, seeking deeper experiences that go beyond the brew. Our partnership with Crossword Bookstores strikes the right chord in this regard. Having witnessed the positive response to our co-located stores, we couldn’t be happier about strengthening this relationship.”

The menu at the new store includes a variety of coffees, beverages, and snacks, allowing customers to enjoy a unique and enriching coffee experience, enhanced by the extensive book collection offered by Crossword Bookstores.

The growing cafe-bookstore culture in India reflects a shift in consumer preferences towards unique and engaging café experiences. Nidhi Gupta, Director, Crossword Bookstores, said, “Situated within the Crossword Bookstore, this new Third Wave Coffee store offers patrons the perfect setting to enjoy a premium coffee experience amidst a haven of books. This collaboration continues to merge the worlds of exceptional coffee and literary enrichment, providing an ideal spot for coffee enthusiasts and book lovers alike.”

Since its inception in 2016 with a single store in Koramangala, Third Wave Coffee has experienced rapid growth, expanding to over 100 stores nationwide. Recently, the company raised $35 million in Series C funding from Creaegis and existing investor WestBridge Capital.

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Sushant will continue to contribute towards the growth and development of the rapidly expanding Indian coffee brand. Rajat Luthra, former CEO of KFC- India & Nepal, will assume the position of CEO bringing in his extensive experience to lead Third Wave Coffee into its next phase of success.

Commenting on this development, Sushant Goel, Co-founder & CEO, Third Wave Coffee, said, “As CEO and Co-founder, I have had the privilege of leading the company through its formative years and I am incredibly proud of the journey that we have embarked on. The brand is ready to embark on its next leg of growth. Now, as I transition to the Board, I am excited to continue contributing towards our vision and growth from a different vantage point. Rajat is a veteran in the QSR industry, and I am filled with optimism about what the future holds for Third Wave Coffee under his stewardship.”

Third Wave Coffee has been growing rapidly since 2016, from being a roastery with a single store in Koramangala to currently having over 100 stores across 8 cities in the country. In a short period, the company has become one of the leading coffee brands in India, directly competing with global players in the coffee space. Recently, the company has raised US$ 35 million in Series C funding from Creaegis and existing investor WestBridge Capital.

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