The new Raffaello film showcases the brand’s blend of indulgence and warmth, which strengthens human bonds. It tells the story of Raffaello’s unique layers of fragrant coconut flakes, smooth and creamy filling, and the delicate core of a whole almond, symbolising the many textures of love in modern times.

Set in a cozy café, the film narrative unfolds with Medha Shankr sharing a light-hearted coffee date with a young man. As he intently sketches her portrait in a notebook, Medha curiously asks what he’s drawing. She takes the notebook and is surprised to find a charming portrait of herself, an unexpected gesture that delights her. Touched by the moment, the man offers her a Raffaello, asking shyly, “Be mine forever?” Medha responds with a warm smile and a heartfelt “yes.” As they share a glance filled with quiet affection, Medha closes the film with “Even when you’re not listening, love is calling your name out.”  The film encapsulates Raffaello’s belief that a thoughtful gesture can leave a lasting impression. 

Speaking on the campaign, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “With our latest film, we continue to build on Raffaello’s emotional universe one that’s pure soft, sincere and deeply relatable. With Medha continuing to represent the brand, this film captures a slice of everyday romance that feels both genuine and meaningful.”

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Bringing her charm to the film, Medha introduces a story of Raffaello’s unique indulgent layers — fragrant coconut flakes, velvety creamy filling around its delicate core of a whole almond — symbolizing the many facets of romance. The film beautifully weaves a tale of innocence, mischief, and the universal emotion of love 

The film unfolds with a young college boy preparing to ask his crush out on Valentine’s with a handwritten note and a box of Raffaello. As the note makes its way through eager friends in the classroom, it finally reaches Medha, who reads it with a shy smile. The message is simple yet sweet: “Raffaello for my valentine. Will you be mine?” Just as he waits anxiously for her reply, he receives a “Yes” from Medha confirming to be his Valentine but with a playful twist: “But where is my Raffaello?” He looks up, only to discover that his friends, who were supposed to help, had cheekily eaten Raffaello.

This Valentine’s, Raffaello invites everyone to ‘Say Hello with Raffaello’ and confess their love.

Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “Our communication is a vignette of romance, a glimpse into the playful anticipation and shared joy that defines those first days of romance. Raffaello is a new launch in the Indian market and actor Medha Shankr, our new brand endorser, reinforces its merit as an indulgent and thoughtful gift for someone you love.

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