The fresh capital will be used to accelerate abcoffee’s cluster-led expansion across existing and new markets. The brand will continue to deepen its presence across Mumbai, Delhi-NCR and Bengaluru, while expanding into high-density office, residential and transit-led micro-markets where high-quality coffee remains underserved.

A significant portion of the capital will also be deployed towards technology, customer engagement, subscriptions, back-end infrastructure, supply chain strengthening, product innovation and operational excellence. Technology remains central to abcoffee’s model. Today, 54% of all takeaway orders are placed through the abcoffee app, supported by strong traction across subscriptions, pre-orders and digital channels. abcoffee’s subscription ecosystem accounts for 50% of all app orders and pre-sells more than 40,000 cups of coffee and beverages every month for consumption over the following 30 days.

Founded in 2022 by Abhijeet Anand, abcoffee currently operates more than 90 outlets across Mumbai, Delhi-NCR and Bengaluru through compact, high-efficiency formats designed for daily coffee consumption. The brand is built on a single conviction: exceptional coffee shouldn’t come at a premium. Every cup is brewed from single-origin beans. The menu is designed to make quality coffee, matcha and protein beverages a daily ritual, not an occasional indulgence.

The business delivered strong momentum in FY26, with revenue doubling year-on-year and store EBITDA growing 193.2% YoY, reflecting a clear path towards profitable scale. The company has also seen deep customer loyalty, with a 60% high-frequency repeat rate.

Speaking on the fundraise, Abhijeet Anand, Founder and CEO, abcoffee said, “Coffee in India is moving from an occasional café experience to an everyday habit. abcoffee was built for that shift. Our model is simple: great coffee, served fast, priced accessibly, available wherever the customer needs it. This fundraise is a strong validation of our belief that India needs a new kind of coffee company, one that is smartly designed in format, technology-led in experience, and built for repeat consumption. With this capital and the operating depth of Kliff Ventures and K Hospitality, we are focused on scaling abcoffee into India’s default habit coffee brand.”

Karan Kapur, Executive Director, K Hospitality Corp and Kliff Ventures added, “We believe abcoffee has the potential to emerge as the leading brand in India’s rapidly growing coffee category. We are excited to back Abhijeet, who over the past 4 years has scaled and built a differentiated business with strong customer love, disciplined execution and a compelling right to win. Through Kliff Ventures, we look to partner with ambitious founders building scalable and enduring consumer retail brands, and we are excited to join abcoffee in the journey ahead.”

Product innovation continues to be a key pillar of abcoffee’s growth. Recent launches across Matcha and Procaff, its protein coffee range, reflect the brand’s focus on evolving consumer preferences across coffee, wellness and functional beverages. The company has also launched abcircle, its integrated rewards and engagement platform built to reward customers for making coffee a daily habit.

abcoffee has built a differentiated model in India’s evolving coffee ecosystem in a span of four years. Unlike traditional café formats designed around long dwell times, abcoffee is built for high-frequency habit consumption through smartly designed store formats, fast service, high throughput, digital ordering and strong customer retention.

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NBC currently has 75 outlets throughout India; wherein the company added 35+ new outlets in 2024 offering an exclusive opportunity for people across regions to enjoy high-quality, flavorful brewed coffee and beverages at economical prices. Additionally, the coffee chain reported its ‘best-ever Q3 sales’ fueled by new store launches, innovative offerings, and growing brand loyalty. The brand’s seasonal offerings and unique brews have been particularly well-received, contributing to this growth.

The company further strengthened its footprint in both Tier-1 & Tier-2 cities of India and currently operates in 29 cities, 10 states and has a target to open 8 new outlets in October 2024.

“We’re thrilled to launch our landmark store in Connaught Place, a cultural and commercial hub that perfectly aligns with our vision for Nothing Before Coffee. This store reflects our commitment to offering an exceptional coffee experience while honoring the vibrant spirit of the location. Our growth isn’t just about numbers—it’s driven by our dedication to sustainability, quality, and brewing stories into the everyday lives of our customers, inspiring our people and growing our community. Aligned with our goal to expand in both Tier-1 and Tier-2 markets, we plan to open 400 stores by 2027, making Nothing Before Coffee a household name synonymous with authentic and affordable coffee experiences,” said Akshay Kedia, Founder & CMO, Nothing Before Coffee.

Outlet Design

The 75th store is situated in the historic Connaught Place, one of India’s most recognisable urban landscapes, this store offers a premium experience tailored to the diverse and dynamic crowd of Delhi.

Boasting an expansive layout, the Connaught Place store is designed to serve as a vibrant community hub for professionals, students, tourists, and coffee enthusiasts alike. The store exemplifies Nothing Before Coffee’s dedication to quality and community.

Diverse Menu

This sleek and modern outlet offers a diverse menu featuring organic coffee, tea, shakes, mocktails, hot chocolate, shrappe, and a wide range of delectable snacks and cookies, carefully crafted to cater to the refined tastes of its discerning customers. NBC opens door for customers to try India’s Best Shrappe – Where Shakes Meet Thick Frappes!

Expansion Plans

NBC is rapidly expanding its presence in the coming years with an aim to open 400 stores in India in 2027, solidifying its presence across both metropolitan and tier-2 cities. These new openings will mark an important milestone for the brand, demonstrating its continuous efforts to cater to the growing demand for premium coffee experiences. The new outlets are designed to offer a welcoming and exceptional coffee experience, building on the brand’s commitment to quality and customer satisfaction.

About The Brand Nothing Before Coffee was founded in 2017 with the goal to share the enticing aroma of freshly brewed coffee with everyone. The brand sources the best essence of coffee beans and brews them using the latest and most innovative techniques to ensure that every cup of coffee served under NBC is of the highest quality. As a QSR model, NBC is specialized in serving varieties of beverages with exceptional quality.

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The new outlet opens 24X7, offering a range of signature 100% premium Arabica coffee, refreshing beverages, and made-to-order food options including its famous Frozen French Vanilla, Cheese Melts, Donuts and Timbits, among other delectable offerings.

A standout feature of this store is the glass facade donut station, where customers can watch the freshly prepared and decorated donut. 

To celebrate its entry into Ahmedabad, the store’s decor showcases hand-stitched patterns inspired by Kutch artwork. This decor includes a large, decorative Tim Hortons cup, designed with elaborate Kutch embroidery patterns, integrating the brand’s identity with the cultural richness of the region. This fusion of tradition and modernity reflects the artistic spirit of Ahmedabad while seamlessly blending with Tim Hortons’ contemporary aesthetic.

Sharing his enthusiasm about the launch, Tarun Jain, CEO, Tim Hortons® India, said, “We are excited to bring Tim Hortons® to Ahmedabad, a city known for its vibrant culture, colours, and warm hospitality. Our new store at Domestic Arrivals, Sardar Vallabhbhai Patel International Airport will serve as a gateway for travellers to experience our signature blends and delicious treats. We look forward to creating memorable moments and forging lasting connections with every guest who walks through our doors in Ahmedabad.”

This new location is a delightful addition to the airport, providing a perfect spot to relax and recharge for the travellers and coffee enthusiasts alike. 

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“We are excited to announce the launch of our new store in the diamond capital of the world – Surat, Gujarat. It’s incredible to start off this fiscal year with the grand opening of a new store within the very first month,” posted Niyati Shah, Assistant Manager, Business Development,  Starbucks India, on her Linkedin handle.

The coffee retailer recently achieved a significant milestone by opening its 400th store in India. Operated through a joint venture between Seattle-based Starbucks Coffee Co. and Tata Consumer Products Ltd., the Starbucks-branded coffee chain continues to expand its presence across the country. Notably, the company also established its first-ever outlet in the Delhi High Court.

As part of its growth strategy, Starbucks aims to penetrate tier 2 and 3 cities in India. Additionally, it plans to introduce services such as drive-thru, airport outlets, and 24-hour store formats to cater to the diverse needs of customers. With its commitment to expand its reach and  enhance customer experience, the brand plans to open 1000 new outlets in the country by 2028. 

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