In a display of solidarity and community ethos, Paul and Mike support small artisanal chocolate makers and home bakers grappling with the cocoa crisis. The company plans to offer limited quantities of cocoa beans and baking chocolate at previous rates, thereby ensuring the sustained production of these small-scale enterprises.

This initiative highlights Paul and Mike’s dedication to fostering collaboration and resilience within the cocoa community. Founder Vikas Temani, anticipating these challenges in 2016, had done extensive research across Latin America and India, laying the groundwork for the brand’s strategic response. The company demonstrated proactive planning by prioritizing sustainable cocoa tree planting in Kochi and Coimbatore for three years before launching its chocolate brand in 2019.

As the brand navigates the current cocoa challenge, Paul and Mike remain steadfast in their mission to deliver premium-quality chocolate products while emphasizing sustainability and community resilience.

The post Paul and Mike supports cocoa community amid rising prices appeared first on Business of Food.