Chemical Free Archives - Business of Food https://www.businessoffood.in/tag/chemical-free/ Latest Food News, Food Industry News & Business Update Mon, 30 Sep 2024 11:28:26 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.businessoffood.in/wp-content/uploads/2024/01/cropped-Food-in-32x32.png Chemical Free Archives - Business of Food https://www.businessoffood.in/tag/chemical-free/ 32 32 227603187 The Organic World expands to Hyderabad https://www.businessoffood.in/the-organic-world-expands-to-hyderabad/ Mon, 30 Sep 2024 11:22:20 +0000 https://www.businessoffood.in/?p=5964 The Organic World (TOW), part of the Bengaluru-based Nimida Group and India’s leading Responsible Retailer announced the expansion of its store network to Hyderabad. This development represents a significant step in TOW’s strategic pan-India growth plan, marking the brand’s first venture outside its home city of Bengaluru. Hyderabad has been strategically chosen for this expansion […]

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]]> The Organic World (TOW), part of the Bengaluru-based Nimida Group and India’s leading Responsible Retailer announced the expansion of its store network to Hyderabad. This development represents a significant step in TOW’s strategic pan-India growth plan, marking the brand’s first venture outside its home city of Bengaluru.

Hyderabad has been strategically chosen for this expansion due to its cosmopolitan demographic. The city’s growing awareness and acceptance of chemical-free products make it an ideal location for TOW’s curated offerings. The current launch is in line with the company’s aim to achieve a 100 crore OR 100 stores target by end of 2025.

“Our Hyderabad store is only the first of many to come,” stated Gaurav Manchanda, Founder, Nimida Group. “We believe that health should not be a privilege reserved for the affluent. Our mission is to make our organic and natural groceries accessible and affordable to everyone.  With over 3000 worry-free, wholesome, curated groceries available, we are excited to empower consumers to embrace a healthier and safer lifestyle, free of harmful chemicals.

TOW’s expansion plan includes additional stores not only in Hyderabad but also in key markets such as Bangalore, Mysore, Pune, and other tier 2 and tier 3 cities across India. This strategic plan aims to create a robust network of COCO (company-operated company-owned) and FOFO (franchise-owned franchise-operated) stores, ensuring that the benefits of a chemical-free lifestyle reach an ever-widening audience.

“Our vision is to redefine industry benchmarks for authenticity, accessibility, and affordability,” added Gaurav Manchanda. “Since our launch in 2017, we have been committed to raising awareness about the compromises associated with conventional lifestyle choices. We’re proud to be at the forefront of this transformative movement.”

TOW offers a diverse range of products, including organic-certified, pesticide-free fruits and vegetables, wholesome chemical-free staples, personal care products devoid of parabens and sulphates, health and wellness items, and nutritious snacks—all curated with care for the community and the planet.

Residents of Hyderabad are invited to visit the new store in Pragathi Nagar and explore a unique shopping experience dedicated to worry-free, wholesome, curated groceries. With plans for additional stores in key catchment areas in the coming months, TOW is further solidifying its commitment to making chemical-free living accessible to all.

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]]> 5964 iD Fresh Unveils New TVC Campaign Celebrating the Ultimate Promise of Freshness https://www.businessoffood.in/id-fresh-unveils-new-tvc-campaign-celebrating-the-ultimate-promise-of-freshness/ Thu, 12 Sep 2024 11:35:42 +0000 https://www.businessoffood.in/?p=5853 iD Fresh Food, India’s largest and most reputed brand in fresh and natural food products, is thrilled to announce the launch of its new and refreshed TVC campaign, embodying the heartfelt premise of “a promise is a promise.” The campaign highlights iD Fresh’s commitment to delivering the freshest, softest idlis and crispiest dosas, which is […]

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]]> iD Fresh Food, India’s largest and most reputed brand in fresh and natural food products, is thrilled to announce the launch of its new and refreshed TVC campaign, embodying the heartfelt premise of “a promise is a promise.” The campaign highlights iD Fresh’s commitment to delivering the freshest, softest idlis and crispiest dosas, which is the essence of the iD promise.

The campaign draws inspiration from iD Fresh’s own journey of overcoming challenges and steadfastly keeping promises, reflecting the brand’s commitment to delivering fresh, natural products free from chemicals and preservatives. It highlights iD Fresh’s dedication to maintaining this promise throughout its ongoing journey.

Commenting on the new TVC, Rajat Diwaker, CEO India, iD Fresh Food, said, “Our new campaign highlights a simple truth: a promise made with love should always be kept. This video showcases the quality of our products and the connections they nurture. iD Fresh isn’t just about food; it’s about upholding traditions and creating joy. We make it easy for consumers to enjoy the experience of home-cooked meals without compromise.”

Saritha Rajagopal, Creative Director, iD Fresh Food, added, “Our campaign promises the same freshness and taste as a homemade meal. With iD Fresh, every batch of batter meets the authentic, homemade flavor consumers love. Our new TVC captures the nostalgia and joy of enjoying traditional idlis and dosas effortlessly made with iD Fresh, celebrating the quality and trust that bring families together.”

The latest campaign tells the heartwarming story of a grandmother determined to make her famous idli and dosa batter from scratch for her grandchildren. Just as she begins the traditional process, her daughter brings in iD Fresh’s ready-to-use batter, effortlessly delivering the same homemade taste and quality. The result: soft, fluffy idlis and crispy dosas that evoke cherished memories and reaffirm the iD promise.

The campaign will be launched on iD Fresh’s social media channels with the ad set to go live in multiple languages including Hindi, Kannada, Tamil, Malayalam, and Telugu. Designed, conceptualized and produced by Saritha Rajagopal, Creative Director of iD Fresh Food, the TVC promises to resonate with audiences across the country.

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