Kaffee-La’ is a high-end café concept that offers a luxurious and relaxing ambiance to its customers. With its unique design, quality equipment, and staff training module, Kaffee-La’ offers a variety of menu items including a selection of coffees, teas, and premium beverages to its consumers. CSB opened the first Kaffee-La’ outlet in Indore, Madhya Pradesh.

The company has adopted a franchise-led model for its brand expansion. The franchise cost of each outlet depends upon various factors like location, city, and others. However, the minimal investment cost varies between INR 45 – 55 lakhs, as per the brand’s website.

Kaffee-La’ also uses data-driven marketing to deliver targeted campaigns and achieve a high ROI. By leveraging advanced data analytics, the brand optimizes marketing initiatives and tailors messaging to reach its target audience. Their goal is to become a successful franchise system and offer exceptional experience to coffee enthusiasts.

The post Chai Sutta Bar launches premium café chain Kaffee-La’ appeared first on Business of Food.

The company said that the processing of Maatea’s tea leaves does not entail the addition of any special ingredients or additives as the focus is on offering natural, high-quality tea at an affordable price, which sets the new brand apart from its competitors.

Maatea has positioned itself in the market with a pricing strategy that sets it apart from other brands, especially in the 650 rupees range. The brand aims to make its premium tea accessible to a wider audience by offering it at an attractive price point of 450 rupees, without compromising on quality.

Speaking about the launch, Anand Nayak, Co-Founder of Chai Sutta Bar said, “For the past 7 years, we have been continuously serving custom-made tea to customers at the Chai Sutta Bar. We observed a significant demand for the taste of homemade tea, and that insight led us to the inception of Maatea. Our goal is to provide a unique and high-quality tea experience that stands out in the market. With Maatea, we aim to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands. We believe our brand’s commitment to purity and affordability will resonate with tea lovers country-wide.”

Maatea comes FDA-approved, solidifying its status as an FDA-approved chai brand. “Quality is our top priority when it comes to tea leaves. Our modern packaging unit, equipped with iron and fiber segregators, ensures the highest standards of quality. The zero-human interface in our packaging process maintains the integrity of the tea leaves, providing customers with an unmatched tea-drinking experience,” said Rahul Patidar, Director of Chai Sutta Bar.

Chai Sutta Bar is also looking to take its chain and Maatea brand to the international markets as well. “With the products we’ve developed since day one, we have the potential to export them to the international market,” said Anubhav Dubey, Co-Founder.

The post Chai Sutta Bar launches its new tea brand ‘Maatea’ appeared first on Business of Food.