Rajnish shared that his Coca-Cola journey was built on strong team belief and market impact. Key milestones under his leadership include:

• INSWA teams winning Global Marketplace Gold medals consecutively
• Launching India’s first large-scale B2B retail live-streaming for retailer communication, earning the ET–DG Plus Gold Award
• Nepal securing Bottling Operation of the Year (BOTY) twice with record revenue and profit growth
• Bhutan improving operational efficiency rapidly, moving from last to No.1 plant in East zone operations within 6 months, while clearing global audits and securing ISO and HACCP certification
• Coca-Cola India’s Gujarat unit remaining the No.1 state team nationally with double-digit market share gains
• Winning the Global Coke – Walmart Gold Award in 2010 for high-impact activation during the FIFA 2010 campaign, recognised for modern trade growth

His experience spans 24 years across sales, distribution building, marketing, modern trade, key accounts, QSR, HORECA, omnichannel retail, eCommerce, sales force automation, supply chain productivity improvement, franchise management and P&L leadership.

Rajnish holds a B.Tech degree from College of Technology, followed by an MBA in General Management, Marketing and Business Strategy from Indian Institute of Management, Indore. He later completed the Strategic Retail Management programme at Indian School of Business and attended global leadership programmes at The Coca-Cola Company including the Summit Leadership Series in Atlanta and LEAP leadership track.

Yesterday, Reliance Retail completed a major restructuring of its FMCG business by transferring the entire vertical to the newly strengthened entity, Reliance Consumer Products Limited, which is now an 83.56% direct subsidiary of Reliance Retail Ventures Limited. This restructuring brings all FMCG categories—Food, Daily Essentials, Homecare and Beverages—under RCPL for sharper execution, faster product innovation, unified distribution strategy, and deeper offline and digital retail integration.

RCPL houses brands including Campa, Sosyo, Allan’s, and Raskik and is focused on growing India’s high-consumption household segments using a strong national distribution network and Reliance’s retail and digital ecosystem.

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Since acquiring Campa in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the iconic heritage brand, positioning it as a strong player in the Indian soft drink industry today.

Ketan Mody, Executive Director, Reliance Consumer Products Ltd, said: “We are thrilled to enter the Nepal market with our brand Campa in association with our esteemed partner Chaudhary Group. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal.”

“Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa celebrates the spirit and salutes the aspirations of today’s youth. We’re confident they will introduce the refreshing and energizing taste to the consumers across Nepal,” added Mody.

Commenting on Campa’s arrival, Nirvana Chaudhary, Managing Director, Chaudhary Group, stated, “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that is rooted in heritage. We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa as a beloved brand in Nepal, just as it has been in India for generations.”

Campa, which has already established its presence in GCC countries, is all set to revolutionize the market in Nepal. In this endeavour, leading conglomerate Chaudhary Group’s expertise in manufacturing and distribution in food & beverages sector will ensure local supply and a smooth roll out of Campa products across Nepal.

Campa, with its refreshing taste and fizzy stimulation, positioned as an Enabler of Grit and Determination. The brand celebrates the fearless, never-give-up attitude of today’s youth. It is more than just a beverage, it is a symbol of perseverance and ambition, inspiring consumers to embrace challenges with confidence and enthusiasm. With its vibrant packaging and nostalgic charm, Campa is set to become a favourite among consumers. While Campa Energy, developed to meet the aspirations of those who strive to go the extra mile, will help boost consumers with its affordable offerings.

The Campa portfolio will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick. From its eye-catching refreshed red, purple and gold packaging to its promise of a competitively priced product, Campa and Campa Energy are well on its way to becoming a modern-day success story, making it ever more relevant to Nepal.

Campa portfolio comes with honest pricing. The 250ml Campa Carbonated Soft Drink (CSD) bottles (Campa Cola, Campa Orange and Campa Lemon) are priced at NRs. 30/-. Campa Energy Berry Kick 250ml PET is available at NRs. 40/-.

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Since its launch, Campa has made waves in the beverage category with its bold identity and accessible offerings, resonating deeply with Indian consumers. The brand’s rapid expansion and popularity among millennials and Gen Z reflects its strong connection with the evolving values of today’s youth. Now, with Ram Charan on board, Campa’s latest campaign, Campa Wali Zidd, takes this bond to the next level, aligning the brand with the unwavering persistence that drives the generation.

A Campaign Built on Purpose and Grit

In a world where success is constantly redefined, Campa Wali Zidd campaign is centred around a powerful insight – that true progress stems from resilience and the courage to keep going. The campaign celebrates young Indians who face challenges head-on and are determined to carve their own path with clarity and intent.

The heart of the campaign is a captivating new brand film featuring Ram Charan, not in a scripted role, but as himself. The narrative follows Charan’s journey as he overcomes both physical and mental barriers, showcasing his unparalleled focus and unwavering commitment. With stunning cinematic visuals, stylized action, and authentic stunts performed by the actor himself, the film offers a raw, relatable portrayal of personal determination. The message is clear: success doesn’t come easy, but with persistence and grit, anything is possible.

Ram Charan’s remarkable journey and his personal philosophy perfectly align with the values that Campa stands for, making him the perfect face for this campaign.

A Campaign with Impact

The Campa Wali Zidd campaign will make its debut during the high-profile IPL season, reaching millions of viewers across television, connected TV, and mobile platforms. With a high-impact rollout, the campaign will amplify the message of perseverance and determination to a wide audience, inspiring viewers to pursue their goals with unshakable resolve.

Prasoon Joshi, Chairman and CEO, McCann Worldgroup India, comments, “Through the ‘Campa Wali Zidd’ campaign, we wanted to tap into a truth that resonates deeply with today’s youth – their relentless drive and determination to keep pushing forward, no matter the obstacles. This tenacity is shaping the future of India, and Campa perfectly embodies that spirit. By aligning with Ram Charan, we’ve found a perfect representation of this unstoppable mindset. His journey, filled with dedication, transformation, and global success, exemplifies the very essence of ‘zidd’. Our goal was to create an authentic connection with millions of young Indians who live this spirit every day, and Ram Charan’s story is a true reflection of that passion and perseverance.”

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Following its successful debut at Gulfood 2025, Campa Cola is now available exclusively through noon Minutes across the UAE, ensuring seamless online availability with delivery in minutes.

Ali Kafil-Hussain, Chief of Staff, noon, said,”At noon Minutes, we’re proud to be the go-to destination for top brands, giving customers instant access to the products they love. Campa Cola, with its iconic legacy, is a perfect addition to our portfolio. We’re excited to bring this beloved drink to the UAE with the speed and convenience our customers expect. This partnership marks a key milestone as we expand the brand’s reach, ensuring more people enjoy Campa Cola faster than ever. Our mission remains clear – bringing great products to customers faster than ever.”

As demand for convenience grows, this partnership helps Campa scale rapidly in the region using noon’s advanced logistics and digital reach.

Ketan Mody, COO, Reliance Consumer Products Limited, commented, “We are excited to announce Campa’s exclusive partnership with noon Minutes. As we continue to grow our presence in the UAE, e-commerce plays a critical role in our strategy to reach more consumers. noon’s reputation for innovation and robust logistics infrastructure makes it the perfect partner to bring Campa’s range to consumers across the UAE with ease. We look forward to seeing the brand’s continued success as it expands its digital footprint.”

The exclusive e-commerce partnership allows consumers to purchase a range of Campa products – including Campa Cola, Campa Lemon and Campa Orange – exclusively on noon Minutes, available through the noon superapp. Orders will be delivered in 15 minutes or less across the UAE, ensuring a fast and seamless shopping experience.

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Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully  revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola is being  launched in the UAE with partner Agthia Group, one of the region’s leading food & beverage  companies. 

Ketan Mody, COO, Reliance Consumer Products Limited, said, “We are excited to enter the UAE  market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for  the long-term and see great potential for accelerated growth in the region. We have a track record  of delivering innovative and global quality products at affordable prices to customers. We are  delighted to come together with our partners today to transform the beverage experience for  consumers across the UAE.” 

“Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit  and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of  India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of  fans to its refreshing taste across all consumers in the UAE and spark nostalgia amongst Indian  expats connecting them to their roots,” added Mody. 

Commenting on the partnership, Agthia’s Chief Executive Officer Alan Smith, said, “We’re thrilled  to partner with Reliance Consumer Products to bring Campa Cola to the UAE. This iconic brand  holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian  expatriate community in the UAE, and, local consumers alike. This partnership further strengthens  Agthia’s diverse beverage portfolio and reinforces our leadership in the region’s dynamic market.  With our robust distribution network and market expertise, we’re excited to reintroduce Campa Cola  to a new generation of consumers in the UAE.” 

Campa Cola, with its refreshing taste and fizzy stimulation and positioned as an enabler of grit and  determination, celebrates the fearless, never-give-up attitude of today’s youth. It is more than just a  beverage, it is a symbol of perseverance and ambition, inspiring consumers to embrace challenges  with confidence and enthusiasm. With its vibrant packaging and nostalgic charm, Campa Cola is set  to become a favourite among consumers.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola  Zero. From its eye-catching refreshed red and purple packaging to its promise of a competitively  priced product, Campa is well on its way to becoming a modern-day success story, making it ever  more relevant to the UAE. 

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This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo and Raskik but will also bring exceptional new products and value propositions to Indian consumers.

Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s largest listed conglomerate. Under the Elephant House brand, it manufactures and sells a wide range of beverages including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade to name a few.

Speaking on the partnership, Ketan Mody, COO, Reliance Consumer Products Limited, said, “Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage. This partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also offer our Indian consumers great choice and value proposition through quality products. Being the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years.”

Krishan Balendra, Chairperson, John Keells Group, said, “We are proud to announce the expansion of the Elephant House brand to the Indian market. Our partnership with Reliance Consumer Products Limited marks a significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments. We look forward to the opportunity this partnership brings, to provide refreshing and innovative beverage options to meet the diverse preferences of Indian consumers.”

The agreement between RCPL and Elephant House underscores a shared commitment to excellence and innovation, empowering both organizations to capitalize on synergies and amplify their market presence.

RCPL’s vision is to offer Indian consumers a wide portfolio of globally recognized brands and products that stand out for their exceptional quality and value. In addition, RCPL is rapidly scaling up its multi-channel operations to reach more consumers across diverse markets.

The company, currently, boasts a versatile FMCG portfolio comprising iconic beverage brands including Campa and Sosyo Hajoori, an extensive confectionery range from Lotus Chocolates, Toffeeman and snacks such as Alan’s Bugles and Masti Oye apart from Sri Lanka’s leading biscuit brand Maliban, and staples & daily convenience products under the Independence brand. In home and personal care, it has products such as dishwashing liquids, laundry detergent, soaps and toilet cleaners.

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