The company has outlined an ambitious road map to achieve an annual turnover of Rs. 1,500 crore by 2033 while strengthening profitability. Over the next five years, Charcoal Concepts plans to invest in robust systems, supply chain efficiencies, and operational controls to improve EBITDA by 4–6 percentage points, creating a foundation for sustainable growth.

The company’s established portfolio, which includes Copper Chimney, Bombay Brasserie, Bombay Borough, and Wagamama, has delivered consistent performance in recent years. According to the company, revenues have grown by 12–14% annually over the past three years alongside improving EBITDA, supported by its multi-brand strategy and diversified cuisine offerings.

Rohan Sable, CEO of Charcoal Concepts said, “We have 11 Bombay Brasseries in India and 21 Copper Chimneys in India, with one Copper Chimney in London and two in Kuwait. We have a Bombay Borough in Dubai and in Colombo. The plan is to add 20 restaurants every year, taking us to about 250-plus,” Sable said, adding, “As we speak, we have five projects that are ongoing and four that are in various stages of planning.”

While outlining the company’s multi-brand growth strategy, Sable also highlighted other brands within the portfolio, including Irish House, Joshh, and Nando’s, though these do not fall under his direct leadership. Sable continued to express, “We are doing our first Irish House and Bombay Brasserie combo at Eco World in Bengaluru, and that is going to be the new Bombay Brasserie. We are rethinking it from the ground up.”

Technology is expected to play a central role in this transformation. The company has been investing in AI-powered operational tools such as Amply, which is being used across its restaurants in India, Dubai, Colombo, London, and other international locations. The platform leverages AI-based image recognition to monitor hygiene standards and operational consistency by identifying deviations from predefined benchmarks, helping streamline training and improve execution across outlets. In addition, Charcoal Concepts is exploring energy automation and Internet of Things (IoT)-based solutions to further optimise restaurant operations.

Looking ahead, Charcoal Concepts has set aggressive expansion targets. By 2033, it plans to operate more than 100 Copper Chimney restaurants, 75 Wagamama outlets, and 70 Bombay Brasserie locations, while also introducing new brands in high-growth cuisine segments. Overall, the company aims to scale its network to around 250 restaurants globally.

Beyond its existing brands, Charcoal Concepts is preparing to enter new food service categories, including dark kitchens, all-day cafés, patisserie bakeries, and premium South Indian quick-service dining concepts focused on regional Tamil and Telugu cuisines.

With technology-enabled operations, a growing portfolio of established brands, and a clear expansion road map, Charcoal Concepts is positioning itself to become one of India’s largest multi-brand restaurant companies over the coming decade.

The post Charcoal Concepts Charts Aggressive Growth Under New CEO Rohan Sable, Targets Rs. 1,500 Crore Revenue by 2033 appeared first on Business of Food.

The 2-day long  India Food Forum hosted industry aficionados for enlightening conversations, collaborative networking and exchanging views on the growth opportunities and shortcomings of the industry.

“India’s food service sector was valued at about USD 41 billion in 2022. While quick service restaurants account for a large value of the market, what is more remarkable in the relentlessly growing experimentation and innovation in not just menus, but also in-restaurant experiences and higher customer engagement via marketing and storytelling. The Pepsi IMAGES Food Service Awards acknowledge this evolution of culinary excellence in India with recognitions across multiple categories,” said Nikhil Behl, CEO – Food Business, IMAGES Group.

The brands and companies felicitated at the ceremony included:

IMAGES MOST ADMIRED LAUNCH OF THE YEAR

Awardee – Bombay Brasserie, Colaba, Mumbai — for New Outlet

Awardee – Good Flippin’ Burgers, Malad, Mumbai — for Flagship Outlet

Awardee – Nksha Restaurant — for Brand Debut

Awardee – Pizza Hut Most Sustainable Store, Mahim, Mumbai — for Concept Launch

IMAGES MOST ADMIRED RETAILER OF THE YEAR: MARKET EXPANSION

Awardee – Burger Singh

IMAGES MOST ADMIRED RETAILER OF THE YEAR: SINGLE OUTLET WITH HIGHEST YEAR-ON-YEAR GROWTH

Awardee – Tibb’s Frankie, Hiranandani Meadows, Thane

IMAGES MOST ADMIRED RETAILER OF THE YEAR: INNOVATION

Awardee – AbCoffee — for CUSTOMER EXPERIENCE / SERVICE/ ACQUISITION

Awardee – JOSHH — for INNOVATION IN MENU DESIGN & PRESENTATION

IMAGES MOST ADMIRED RETAILER OF THE YEAR: EMPLOYEE PRACTICES

Awardee – Social Eatia

IMAGES MOST ADMIRED RETAILER OF THE YEAR: MARKETING & PROMOTIONS

Awardee – Brewing World Cups @ Chaayos!

Awardee – The Belgian Waffle #GetWaffling

Awardee – Wild Bean Cafe #EVolvetoPulse

IMAGES MOST ADMIRED RETAILER OF THE YEAR: ESG INITIATIVES

Awardee – Ishaara

IMAGES MOST ADMIRED FOOD COURT OF THE YEAR

Awardee – Aero Plaza — for South India

Awardee – Lulu Mall, Lucknow — for North India

Awardee – Nexus Ahmedabad One — for West India

IMAGES MOST ADMIRED CLOUD KITCHEN OPERATOR OF THE YEAR

Awardee – Biryani By Kilo

Awardee – Falhari

IMAGES MOST ADMIRED TURNAROUND SUCCESS STORY OF THE YEAR

Awardee – Wow! Momo

IMAGES MOST ADMIRED QSR CHAIN OF THE YEAR: INDIAN ORIGIN

Awardee – Wow! Momo

IMAGES MOST ADMIRED QSR CHAIN OF THE YEAR: FOREIGN ORIGIN

Awardee – KFC

IMAGES MOST ADMIRED CAFE / JUICE BAR OF THE YEAR

Awardee – Tim Hortons

IMAGES MOST ADMIRED ICE CREAM & DESSERT PARLOUR OF THE YEAR

Awardee – Havmor — for Indian Origin Brand

Awardee – Baskin-Robbins — for Foreign Origin Brand

IMAGES MOST ADMIRED DINE-IN RESTAURANT OF THE YEAR

Awardee – Barbeque Nation

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PEPSI ROCKSTAR AWARDS

Pepsi Rockstar Award for the Highest Beverage Incidence in the Industry        

KFC

Pepsi Rockstar Award for leading beverage growth through value and portfolio transformation         

Dominos

Pepsi Rockstar Award for leading PEP+ with the Highest Zero Sugar Mix in the industry   

EatClub

Pepsi Rockstar Award for being Consumer Centric led by Constant Innovation        

Wow! Momo

Pepsi Rockstar Award for Legacy Partnership and unprecedented Beverage volume growth

PVR

Pepsi Rockstar Award for remarkable revenue growth & strong expansion plans    

Marriott

Pepsi Rockstar Award for being consumer centric & driving experiences in cinema occasions

AMB

Pepsi Rockstar Award for Driving Innovation & Partnership Sustainability agenda for Food Service Industry

Pizza Hut

Pepsi Rockstar Award for the Fastest Beverage Partnership Growth Post COVID     

Taco Bell

Pepsi Rockstar Award for the fastest sustainable growth

Adani Airports

Pepsi Rockstar Award for leading innovative digital campaigns

Swiggy

Pepsi Rockstar Award for being the Budding Chinese QSR        

Hong’s Kitchen

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