Prior to this, she worked with Epigamia as AVP – Marketing for over 4 years. Shah has over a decade of experience in the advertising and marketing industry.

She has also worked with organisations such as The Womb Communications, Safecup Impact Lab, Vedant Fashions Pvt Ltd (Manyavar), Creativeland Asia and GroupM.

The post Devanshi Shah Joins Beyond Snack as Head of Marketing appeared first on Business of Food.

“Banana chips have often been underrated due to lack of innovation and right technology, but in reality , they are  one of the most delightful snacks out there. Hence we decided to drive that innovation and bring the latest technology in banana chips,” said Manas Madhu, Founder of Beyond Snack. “Our banana chips redefine the snacking experience—delicately thin, irresistibly crispy, and bursting with bold, mouthwatering flavors. They’re more than just a snack; they’re a treat for the senses. This new investment empowers us to bring the unique taste of Beyond Snack banana chips to even more snack enthusiasts across the country, elevating their snacking moments to a whole new level.”

Beyond Snack has previously raised $4Million from NAB Ventures, 100X VC, Faad Network, and notable angel investors. The company is already the top-selling banana chips brand across leading e-commerce and quick commerce platforms, with a retail footprint of 20,000 outlets.

“I have never really liked traditional banana chips. They are normally thick, oily and get stuck in the teeth. But then I tried Beyond Snack, and I was gobsmacked by how delicious, crispy, and uniquely flavoured they were. They have captured my taste buds, and as it turns out, also the taste buds of millions across India,” said Rakesh Kapoor, Founder of 12 Flags Group. “We are incredibly excited about the opportunity to partner with the Beyond Snack team. Our investment in Beyond Snack is not just about value creation and growth. It’s also about celebrating and promoting one of India’s homegrown brands. We look forward to seeing how this collaboration will drive innovation, sustainability, and bring joy to snack lovers everywhere.”

“We’re excited to deepen our partnership with Beyond Snack. This Follow-on investment underscores NABVENTURES’ confidence in Beyond Snack’s exceptional performance and its innovative approach to the industry. Beyond Snack is currently deepening backend integration and streamlining its supply chain, further enhancing its efficiency and sustainability within the Agri value chain. This strategic move aligns perfectly with NABVENTURES’ vision of driving innovation and fostering a robust and sustainable Agri & Food system.” said Ashish Choudhury, CIO – NABVENTURES LTD

“We’re thrilled to support Beyond Snack on their journey and look forward to seeing their crispy creations win over taste buds everywhere!” said Enrission India Capital CEO, Yusuke Kakimoto.

Beyond its domestic success, Beyond Snack has rapidly expanded its global footprint. Currently available in 12 countries, the brand is exploring new international markets, where it has seen strong demand for its products. With export opportunities on the rise, the company aims to further tap into international markets to drive global growth.

“Our presence in 12 countries is just the beginning. The global savory snack industry is experiencing a surge, and we are eager to expand further to capitalize on this growing demand. We believe Beyond Snack’s unique offering has the potential to resonate with consumers worldwide,” added Madhu.

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As excitement builds for Pushpa 2, Beyond Snack’s Flower Nahi Fire brings the movie’s intensity into the snacking world. With a bold spice blend and signature crunch, this unique flavor delivers an adventurous taste experience crafted to reflect Pushpa’s energy and resilience.

Named after Pushpa’s famous line, “Flower Nahi Fire,” this flavor packs a powerful punch with a rich blend of spices, honoring the character’s intensity and fearlessness. Each bite delivers a unique heat and flavor combination, offering fans a taste that’s as bold as Pushpa’s words.

“This Pushpa 2 collaboration celebrates the fiery flavors of India and the equally bold characters we love to see on screen,” said Manas Madhu, Founder, Beyond Snack. “We created Flower Nahi Fire to capture Pushpa’s unbreakable spirit. With its intense spices and signature banana chip crunch, this snack is as memorable and impactful as the movie itself.”

Featuring locally sourced spices, Flower Nahi Fire is designed for those who enjoy bold, intense flavors. The spice blend builds with each bite, offering layers of heat and complexity.

The limited-edition Flower Nahi Fire flavor comes in packaging adorned with visuals from Pushpa 2, making it a true collectible for fans of the film.

This collaboration is more than a flavor launch; it’s a way for fans to experience Pushpa 2 in an unexpected, delicious form. “Pushpa Raj is all about power and resilience,” said Y.Ravishankar, Producer, Mythri Movie Makers. “Beyond Snack’s Flower Nahi Fire flavor captures that spirit, letting fans experience Pushpa’s energy off-screen.”

Founded in 2020, Beyond Snack has become a household name across Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, and Delhi. Supported by NABVentures, this Kerala-based brand has revolutionized the traditional banana chips market with its focus on premium quality, hygiene, and trust. Known for its ‘24 Carat Taste’ commitment, Beyond Snack has quickly set new standards in snacking.

The post Beyond Snack Brings Pushpa ’s Fire to the Snack Aisle appeared first on Business of Food.

Strategically located to enhance the banana value chain, the Tumkur plant strengthens Beyond Snack’s control over the entire supply chain. In addition to its production capabilities, the facility includes an R&D center focused on driving future innovations. Designed with scalability in mind, the plant can accommodate four additional production lines to meet future demand.

Expressing his excitement about the new facility, Manas Madhu, Co-founder,Beyond Snack, said, “We are thrilled to open this new facility, which represents a significant milestone in our growth journey. Not only does it increase our production capacity, but it also underscores our commitment to innovation and sustainability.”

Currently operating with an 80% women workforce, the facility aims to become a 100% women-run operation by 2026. Madhu added, “With a workforce that is 80% women and plans to reach 100% by 2026, we are proud to support gender diversity and empowerment.”

Since its inception in 2020, Beyond Snack has experienced significant growth, bolstered by an investment from NABVentures in 2023. The brand gained substantial exposure when it was featured on the business reality show Shark Tank India in 2022. Currently, Beyond Snack has a presence in Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, Delhi, and other regions, with plans to expand further in the coming year.

The post Beyond Snack Opens New Facility in Tumkur, Karnataka appeared first on Business of Food.

For centuries, Kerala’s banana chips have been synonymous with coconut oil. Aligning with this tradition, Beyond Snack endeavored to create a product that delivers consistent taste and texture and embraces healthier cooking methods. After an intensive 8-month product development phase, Beyond Snack is now ready to meet the high expectations of health-conscious consumers.

Building on the momentum of the ’24 Carat Taste’ campaign, Beyond Snack’s introduction of Kerala Banana Chips in Coconut Oil represents a thoughtful blend of tradition and modern health consciousness. Emphasizing coconut oil’s traditional significance in Kerala’s culinary landscape, this launch reinforces the brand’s dedication to celebrating cultural heritage while addressing the nutritional preferences of today’s consumers. This launch is a reflection of Beyond Snack’s ongoing efforts to blend cultural authenticity with modern health standards, providing consumers with an indulgent yet guilt-free snacking experience.

What sets this product apart in the market? It is made without onion and garlic, catering to consumers who seek fasting-friendly options. Significant to this product is our transition to using rock salt, an alternative to the commonly used refined salt. The standout feature of this new product lies in its cleanliness – we’ve meticulously curated these banana chips with hygiene as a top priority. What sets them apart is that they’re the first-ever branded banana chips made with coconut oil. This enhances the chips’ health benefits and adds a delicious twist to the classic snack.

Manas Madhu, Co-Founder of Beyond Snack, said, “With Kerala Banana Chips in coconut oil, we’ve embraced the historical connection of coconut oil and banana chips and elevated the snack to meet modern health expectations. Our rigorous development process and thoughtful ingredient selection are a nod to our responsibility towards our consumers who trust us for quality and experience.”

Beyond Snack’s commitment to quality and nutrition remains unchanged. Like all our products, these coconut oil-based banana chips are gluten-free, non-GMO, and made with real, premium ingredients. As always, they are free from artificial preservatives, colours, and flavours, ensuring that every bite is a wholesome, guilt-free indulgence.

Kerala banana chips made with Coconut oil will be available in 85gm packets at a price of Rs 75 per pack. Consumers can purchase these healthy and delicious chips across all leading e-commerce platforms such as Amazon, Flipkart, Big Basket, Blinkit, and Instamart, as well as in their nearest retail outlets pan-India and on our website www.beyondsnack.in.

For more information about Beyond Snack and its newly launched products, please visit www.beyondsnack.in. Stay connected with Beyond Snack on social media for the latest updates, promotions, and irresistible snack inspiration.

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