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In the #ScreamForPulse contest, participants will use the decibel level of their voices to control an on-screen character that jumps and collects Pulse candies. The louder and more enthusiastic the scream, the higher the character jumps, making it a game of both volume and skill! Players with the highest scores will stand a chance to win. The campaign is live on the microsite and contestants can play the games and compete for the highest score to win exciting prizes.

Speaking about the campaign, Arvind Kumar, General Manager, Marketing, Confectionery, DS Group, said, “Pulse Candy has always been about pushing boundaries in experience for the consumer, and this game brings that spirit to life. This year, we’re bringing in the fun of gaming to our youthful audience with the launch of the #ScreamForPulse contest. By inviting our fans to actively participate in this fun game, we aim to further enhance the joy and energy that Candy Day represents. We’re excited to see the enthusiasm and enjoyment this campaign will generate among our Pulse lovers!”

The contest, accessible via mobile, promises to be a vibrant and interactive way to celebrate Pulse Candy Day. Users can visit the microsite, participate in the game, and as a part of the contest can challenge and share their scores on social media platforms to compete and build excitement among their friends.

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